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NEWS REAL

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in sports marketing (1)

Saturday
Feb162019

Hulu Has Live Sports, Pays Endorsers Lillard, Embiid, Giannis To Say So

By Barry Janoff

February 15, 2019: If you didn’t know that Hulu has live sports, you will soon, thanks to a trio of NBA All-Star players.

And if you didn’t know that companies pay athletes to endorse their products, well, that’s something Hulu will tell you, as well.

OTT platform Hulu gets in-your-face about product endorsements in a new humorous caustic multi-media campaign, “Hulu Sellouts,” in which Damian Lillard, Joel Embiid, Giannis Antetokounmpo not only tout the fact that Hulu has live sports, but go to extremes to spread the word.

In his standalone spot, "Damian Lillard’s Tattoo," the Portland Trail Blazers guard gets a tattoo that literally reads, “Hulu Has Live Sports.”

In "Joel Embiid's Nickname," the Philadelphia 76ers center changes his nickname from “The Process” to “Hulu Has Live Sports.”

NBA MVP candidate Antetokounmpo of the Milwaukee Bucks will have fun with his “Greek Freak” persona in a spot to be revealed.

The campaign also includes digital and social media, as well as consumer activation beginning All-Star Weekend.

On Twitter, Facebook and other social media destinations, Hulu said accounts for each of the players would have such hash tags as #ad, #paid, #sponsored, #hulupaidme, #neversellout and #hulusellouts.

The campaign will run throughout the year with athletes from other sports, according to the company.

Lead agency is Big Family Table, Los Angeles.

Hulu, which is jointly owned by Comcast Corp., Walt Disney Co., 21st Century Fox Inc. and AT&T WarnerMedia, said that in 2018, its advertising revenue rose more than 45% to nearly $1.5 billion – the most in its history – and increased its advertiser base by 50%.

Hulu also said it added eight million subscribers in 2018 and closed its fiscal year with more than 25 million total subscribers across its subscription on demand and live TV plans in the U.S.

The “Sellout” effort is running concurrently with Hulu’s “Better Ruins Everything” push, also from Big Family Table, which uses the same type of caustic humor.

In his spot, NBA All-Star James Harden, one of several celebrities in the effort, says, ”Never get a king-size bed — it ruins sleeping on anything else forever. And never get Hulu, with live TV for sports plus tons of shows and movies. It will ruin TV for you forever.”

All three players in the “Sellout” campaign are highly visible among NBA partners and other companies.

Lillard stars in a new effort from Biofreeze. Embiid currently appears in spots for Mountain Dew, NBA League Pass and HyperX, and was in the recent campaign for “The Grinch” movie.

Antetokounmpo just signed with Metro by T-Mobile, is on the cover of NBA 2K and even appears in a safety video that plays on flights on Aegean Airlines.

In his spot, Lilliard is asked why he’s getting a tattoo that reads, “Hulu Has Live Sports.”

“It’s in the contract,” he replies, sitting in a tattoo parlor along with two Hulu lawyers.

“Can I at least change the font?” asks the tattoo artist.

“If you want to be sued,” replies one of the lawyers, who also kills such options as having the text come out of a dragon’s mouth or written on the back of a dolphin.

In his spot, fans notice that Embiid is signing his autographs “Joel ‘Hulu Has Lve Sports’ Embiid.”

“Mr. Embiid, why’d you change your nickname?” asks one young fan.

Embiid’s terse answer, “Money.”

All three spots end with the players sitting at a press conference table, wads of cash piled next to them, wearing a jersey and in from of a page backdrop, both of which read, “Hulu Has Live Sports.”

As Embiid continually repeats the phase, his pile of money grows each time.

Disney, 21st Century Fox and Comcast each currently own 30% of Hulu, with AT&T Warner Media at 10%. An acquisition deal still being finalized that would give Disney the share owned by Fox.

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