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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Sep222016

Going The Distance: Sponsorship Spend On Endurance Sports Approaches $125M

By Barry Janoff

September 21, 2016: Led by Gatorade, Michelob Ultra, Anheuser-Busch and MarathonFoto, sponsorship spend on such endurance sports as marathons, cross-country cycling, mountain climbing, triathlons and obstacle competitions is expected to hit a record $124.6 million in 2016, a 4.9% increase over 2015 and just behind the 5% increase predicted for overall sports sponsorship spending this year.

The spend is up from $118.8 million in 2015 and more than $20 million over the spend just four years ago, according to research and consulting firm IEG, Chicago.

PepsiCo is the most active company in the sports endurance genre, with 46% of properties in the non-alcoholic beverage category reporting a sponsorship with its brands, topped by Gatorade, with 43% of properties isotonic beverage category reporting a deal with the brand.

However, Gatroade’s figure is down from 59% in 2015 as rival sports beverage, water and other non-alcoholic brands move into the endurance sports space, according to IEG’s Endurance Sports Sponsorship Report.

Previous sponsorship spend in the category was $113.6 million in 2014, $108.4 million in 2013, $102.1 million in 2012 and $95.7 million in 2011.

By comparison, worldwide sponsorship spend on golf is expected to top a record $1.82 billion this year, global sponsorship spend on soccer will hit a record $60.2 billion, worldwide sponsorship spend in motorsports topped $5.3 billion last year and tennis is projected to hit $801 million in 2016, per IEG.

NFL sponsorship spend was $1.2 billion last season, the NBA hit $799 million, MLB reached $778 million and the NHL was at $477 million.

The most active brands in the category behind Gatorade are Michelob Ultra (31% of properties in the alcoholic-beverage space report an alliance with the beer), Iconic Group’s MarathonFoto (24%), FMG (21%), TransAmerica (17%), PowerBar (17%),  Clif Bar (16%), Glukos (16%), UPS (16%) and Toyota (16%).

Behind PepsiCo, the most active companies in endurance sports are Anheuser-Busch (31%), MarathonFoto (24%), Clif Bar (22%), Nestle (22%), Fond Memories Graphics (21%), AEGON (18%), Starwood Hotels (18%) and Toyota (17%).

Sponsorship spend in the category is up from $118.8 million in 2015, $113.6 million in 2014, $108.4 million in 2013, $102.1 million in 2012 and $95.7 million in 2011.

Earlier this year, Gatorade, which backs such mainstream sports stars as Cam Newton, Bryce Harper, Serena Williams, JJ Watt, Paul George and Elena Delle Donne, signed eight-time Ironman champion Luke McKenzie, who joined pro triathlete Beth Gerdes on the brand’s roster of endurance athletes.

As part of their sponsorship, Gatorade said they would “work closely with the Gatorade Sports Science Institute throughout the season to hone in on (their) training and race-day nutrition.” They also have been training and competing using the full Gatorade Endurance product portfolio, with Gerdes featured in a “Win From Within” spot (pictured above) as part of the brand’s marketing campaign.

As part of its Endurance line, Gatorade also has such products as Carb Energy Chews, Thirst Quench Powder and Gatorlytes electrolyte powder blend.

MarathonFoto — with the marketing tag line, “What lasts longer than a marathon” Great race memories” — said it has alliances with more than 350 races around the world this year, including the Virgin Money London Marathon, TCS New York City Marathon, Boston Marathon and the Skechers Performance Los Angeles Marathon.

MarathonFoto said that includes 1,200 photographers on-hand at these events, taking more than 34 million images.

The National Fluid Milk Processor Promotion Board (Built With Chocolate Milk) fell out of the Top Ten among most active companies and brands, according to the Endurance Sports Sponsorship Report.

The most active categories in endurance sports are sports apparel & equipment (6.3 times more likely to sponsor endurance sports than the average all sponsors, non-alcoholic beverages (4.4), sports nutrition (3.3), food (3), medical (2.9), insurance (2.9), alcoholic beverages (2.3), photo supplies (2) and hotels & resorts (1.8).

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