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• Events DC, the official convention and sports authority for the District of Columbia, and the Professional Fighters League said the PFL playoff semi-final matches would be held in the new Entertainment and Sports Arena on Oct. 20.

• According to Bob Ley, ‘As of October 1 I'll be taking a six-month sabbatical from my Outside the Lines duties on ESPN. The idea of stepping back to re-charge is fully 100% mine, and one I've been considering for a while.’ Per ESPN: 'We completely support Bob’s decision and look forward to his return April 1.’

• Serena Williams will star in marketing for American Express relating to the U.S. Open to support new services such as the AmEx Band (contactless payment wristband) and an interactive tennis experience Super Rally, as well as the AmEx Fan Experience at Billie Jean King National Tennis Center in Flushing, NY.

• The planned move of MLS’ Columbus Crew club to Austin, Texas, received a major boost on Wednesday when the Austin City Council approved a deal to build a soccer stadium. Backers said the  venue could be ready for the 2020 MLS season.

• Walk This Way: Aerosmith has unveiled plans for headlining residency in Las Vegas, Aerosmith: Deuces Are Wild. The first show is scheduled for April 6, 2019 in Park Theater, located in MGM Resorts International’s new Park MGM on the Vegas Strip. The residency is being promoted by Live Nation. There currently are18 dates scheduled for April-June-July 2019.

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KEEPING SCORE

NBA 2018

Kia NBA Tip-Off 2018 (Oct. 16-21)

• Oct. 16: Philadelphia 76ers vs. Boston Celtics (8 PM ET) TNT
• Oct. 16: Oklahoma City Thunder vs. Golden State Warriors 10:30 PM. ET). TNT

• Oct. 17: New Orleans Pelicans vs. Houston Rockets 8 PM (ET) ESPN
• Oct. 17: Dallas Mavericks vs. Phoenix Suns 10:30 PM  (ET) ESPN

• Oct. 18: Chicago Bulls vs. Philadelphia 76ers (8 PM. ET) TNT
• Oct. 18: Los Angeles Lakers vs. Portland Trail Blazers (10:30 PM ET) TNT

• Oct. 19: Boston Celtics vs.Toronto Raptors (8 PM ET) ESPN
• Oct. 19: Golden State Warriors vs. Utah Jazz (10:30 PM ET) ESPN

• Oct. 20: Toronto Raptors vs. Washington Wizards (7 PM. ET) NBA TV
• Oct. 20: Houston Rockets vs. Los Angeles Lakers (10:30 PM ET) ESPN

• Oct. 21: Houston Rockets vs. Los Angeles Clippers (9 PM ET) NBA TV

NBA Christmas Day Schedule
• Milwaukee Bucks vs. New York Knicks 12 Noon (ET) ESPN
• Oklahoma City Thunder vs. Houston Rockets 3 PM (ET) ABC
• Philadelphia 76ers vs. Boston Celtics 5:30 PM (ET) ABC
• Los Angeles Lakers vs. Golden State Warriors 8 PM (ET) ESPN
• Portland Trail Blazers vs. Utah Jazz 10:30 PM (ET) ESPN

Martin Luther King Jr. Day    
• New Orleans Pelicans vs. Memphis Grizzlies 5:30 PM (ET) TNT
• Houston Rockets vs. Philadelphia 76ers 8 PM (ET) TNT
• Golden State Warriors vs. Los Angeles Lakers 10:30 PM (ET) TNT

BUY SELL

WEEKEND BOX OFFICE (August 10-12)

1. The Meg $44.5M
2. Mission Impossible - Fallout $20M
3. Christopher Robin $12.4M
4. Slenderman $11.3M
5. BlacKkKlansman $10.8M
6. The Spy Who Dumped Me $6.6M
7. Mama Mia! $5.8M
8. Equalizer 2 $5.5M
9. Hotel Transylvania 3 $5.1M
10. Ant-Man and The Wasp $4M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep222016

Going The Distance: Sponsorship Spend On Endurance Sports Approaches $125M

By Barry Janoff

September 21, 2016: Led by Gatorade, Michelob Ultra, Anheuser-Busch and MarathonFoto, sponsorship spend on such endurance sports as marathons, cross-country cycling, mountain climbing, triathlons and obstacle competitions is expected to hit a record $124.6 million in 2016, a 4.9% increase over 2015 and just behind the 5% increase predicted for overall sports sponsorship spending this year.

The spend is up from $118.8 million in 2015 and more than $20 million over the spend just four years ago, according to research and consulting firm IEG, Chicago.

PepsiCo is the most active company in the sports endurance genre, with 46% of properties in the non-alcoholic beverage category reporting a sponsorship with its brands, topped by Gatorade, with 43% of properties isotonic beverage category reporting a deal with the brand.

However, Gatroade’s figure is down from 59% in 2015 as rival sports beverage, water and other non-alcoholic brands move into the endurance sports space, according to IEG’s Endurance Sports Sponsorship Report.

Previous sponsorship spend in the category was $113.6 million in 2014, $108.4 million in 2013, $102.1 million in 2012 and $95.7 million in 2011.

By comparison, worldwide sponsorship spend on golf is expected to top a record $1.82 billion this year, global sponsorship spend on soccer will hit a record $60.2 billion, worldwide sponsorship spend in motorsports topped $5.3 billion last year and tennis is projected to hit $801 million in 2016, per IEG.

NFL sponsorship spend was $1.2 billion last season, the NBA hit $799 million, MLB reached $778 million and the NHL was at $477 million.

The most active brands in the category behind Gatorade are Michelob Ultra (31% of properties in the alcoholic-beverage space report an alliance with the beer), Iconic Group’s MarathonFoto (24%), FMG (21%), TransAmerica (17%), PowerBar (17%),  Clif Bar (16%), Glukos (16%), UPS (16%) and Toyota (16%).

Behind PepsiCo, the most active companies in endurance sports are Anheuser-Busch (31%), MarathonFoto (24%), Clif Bar (22%), Nestle (22%), Fond Memories Graphics (21%), AEGON (18%), Starwood Hotels (18%) and Toyota (17%).

Sponsorship spend in the category is up from $118.8 million in 2015, $113.6 million in 2014, $108.4 million in 2013, $102.1 million in 2012 and $95.7 million in 2011.

Earlier this year, Gatorade, which backs such mainstream sports stars as Cam Newton, Bryce Harper, Serena Williams, JJ Watt, Paul George and Elena Delle Donne, signed eight-time Ironman champion Luke McKenzie, who joined pro triathlete Beth Gerdes on the brand’s roster of endurance athletes.

As part of their sponsorship, Gatorade said they would “work closely with the Gatorade Sports Science Institute throughout the season to hone in on (their) training and race-day nutrition.” They also have been training and competing using the full Gatorade Endurance product portfolio, with Gerdes featured in a “Win From Within” spot (pictured above) as part of the brand’s marketing campaign.

As part of its Endurance line, Gatorade also has such products as Carb Energy Chews, Thirst Quench Powder and Gatorlytes electrolyte powder blend.

MarathonFoto — with the marketing tag line, “What lasts longer than a marathon” Great race memories” — said it has alliances with more than 350 races around the world this year, including the Virgin Money London Marathon, TCS New York City Marathon, Boston Marathon and the Skechers Performance Los Angeles Marathon.

MarathonFoto said that includes 1,200 photographers on-hand at these events, taking more than 34 million images.

The National Fluid Milk Processor Promotion Board (Built With Chocolate Milk) fell out of the Top Ten among most active companies and brands, according to the Endurance Sports Sponsorship Report.

The most active categories in endurance sports are sports apparel & equipment (6.3 times more likely to sponsor endurance sports than the average all sponsors, non-alcoholic beverages (4.4), sports nutrition (3.3), food (3), medical (2.9), insurance (2.9), alcoholic beverages (2.3), photo supplies (2) and hotels & resorts (1.8).

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