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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sponsorships (1)

Thursday
Sep222016

Going The Distance: Sponsorship Spend On Endurance Sports Approaches $125M

By Barry Janoff

September 21, 2016: Led by Gatorade, Michelob Ultra, Anheuser-Busch and MarathonFoto, sponsorship spend on such endurance sports as marathons, cross-country cycling, mountain climbing, triathlons and obstacle competitions is expected to hit a record $124.6 million in 2016, a 4.9% increase over 2015 and just behind the 5% increase predicted for overall sports sponsorship spending this year.

The spend is up from $118.8 million in 2015 and more than $20 million over the spend just four years ago, according to research and consulting firm IEG, Chicago.

PepsiCo is the most active company in the sports endurance genre, with 46% of properties in the non-alcoholic beverage category reporting a sponsorship with its brands, topped by Gatorade, with 43% of properties isotonic beverage category reporting a deal with the brand.

However, Gatroade’s figure is down from 59% in 2015 as rival sports beverage, water and other non-alcoholic brands move into the endurance sports space, according to IEG’s Endurance Sports Sponsorship Report.

Previous sponsorship spend in the category was $113.6 million in 2014, $108.4 million in 2013, $102.1 million in 2012 and $95.7 million in 2011.

By comparison, worldwide sponsorship spend on golf is expected to top a record $1.82 billion this year, global sponsorship spend on soccer will hit a record $60.2 billion, worldwide sponsorship spend in motorsports topped $5.3 billion last year and tennis is projected to hit $801 million in 2016, per IEG.

NFL sponsorship spend was $1.2 billion last season, the NBA hit $799 million, MLB reached $778 million and the NHL was at $477 million.

The most active brands in the category behind Gatorade are Michelob Ultra (31% of properties in the alcoholic-beverage space report an alliance with the beer), Iconic Group’s MarathonFoto (24%), FMG (21%), TransAmerica (17%), PowerBar (17%),  Clif Bar (16%), Glukos (16%), UPS (16%) and Toyota (16%).

Behind PepsiCo, the most active companies in endurance sports are Anheuser-Busch (31%), MarathonFoto (24%), Clif Bar (22%), Nestle (22%), Fond Memories Graphics (21%), AEGON (18%), Starwood Hotels (18%) and Toyota (17%).

Sponsorship spend in the category is up from $118.8 million in 2015, $113.6 million in 2014, $108.4 million in 2013, $102.1 million in 2012 and $95.7 million in 2011.

Earlier this year, Gatorade, which backs such mainstream sports stars as Cam Newton, Bryce Harper, Serena Williams, JJ Watt, Paul George and Elena Delle Donne, signed eight-time Ironman champion Luke McKenzie, who joined pro triathlete Beth Gerdes on the brand’s roster of endurance athletes.

As part of their sponsorship, Gatorade said they would “work closely with the Gatorade Sports Science Institute throughout the season to hone in on (their) training and race-day nutrition.” They also have been training and competing using the full Gatorade Endurance product portfolio, with Gerdes featured in a “Win From Within” spot (pictured above) as part of the brand’s marketing campaign.

As part of its Endurance line, Gatorade also has such products as Carb Energy Chews, Thirst Quench Powder and Gatorlytes electrolyte powder blend.

MarathonFoto — with the marketing tag line, “What lasts longer than a marathon” Great race memories” — said it has alliances with more than 350 races around the world this year, including the Virgin Money London Marathon, TCS New York City Marathon, Boston Marathon and the Skechers Performance Los Angeles Marathon.

MarathonFoto said that includes 1,200 photographers on-hand at these events, taking more than 34 million images.

The National Fluid Milk Processor Promotion Board (Built With Chocolate Milk) fell out of the Top Ten among most active companies and brands, according to the Endurance Sports Sponsorship Report.

The most active categories in endurance sports are sports apparel & equipment (6.3 times more likely to sponsor endurance sports than the average all sponsors, non-alcoholic beverages (4.4), sports nutrition (3.3), food (3), medical (2.9), insurance (2.9), alcoholic beverages (2.3), photo supplies (2) and hotels & resorts (1.8).

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