Top
QUICK HITS

• Six first-year eligible candidates are among the 27 semi-finalists for the Pro Football Hall of Fame Class of 2018: CB/S Ronde Barber, G Steve Hutchinson, LB Ray Lewis, LB Brian Urlacher, WR Randy Moss andDE/DT Richard Seymour. The Class of 2018 will be unveiled during NFL Honors, a two-hour prime-time awards special to air nationally (Feb. 3, 2018) on the eve of Super Bowl LII.
• The New York Knicks named Dan Sabreen vp-public relations, effective Nov. 27. Sabreen has spent more than a decade at CBS Sports, most recently as vp-communications.
• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

2018 NFL Pro Bowl Voting (To Date)
1. Carson Wentz QB Philadelphia Eagles 273,367
2. Tom Brady QB New England Patriots 239,989
3. Le’Veon Bell RB Pittsburgh Steelers 227,771
4. Todd Gurley RB Los Angeles Rams 215,687
5. Antonio Brown WR Pittsburgh Steelers 215,584
6. Drew Brees QB New Orleans Saints 207,751
7. Kareem Hunt RB Kansas City Chiefs 204,611
8. Jared Goff QB Los Angeles Rams 200,346
9. Russell Wilson QB Seattle Seahawks 183,630
10. Alex Smith QB Kansas City Chiefs 178,392
11. Rob Gronkowski TE New England Patriots 168,663
12. Zach Ertz TE Philadelphia Eagles 156,183
13. Julio Jones WR Atlanta Falcons 124,556
14. Joey Bosa DE Los Angeles Chargers 117,480
15. Kyle Juszczyk FB San Francisco 49ers 116,816
16. Aaron Donald DT Los Angeles Rams 102,194
17. Luke Kuechly LB Carolina Panthers 101,131
18. A.J. Buoy CB Jacksonville Jaguars 92,686
19. Everson Griffen DE Minnesota Vikings 91,621
20. Geno Atkins DT Cincinnati Bengals 88,126
SOURCE: NFL

BUY SELL

Top-Selling MLS Jerseys
1. Miguel Almirón
2. Bastian Schweinsteiger
3. Josef Martínez
4. Jordan Morris
5. David Villa
6. Clint Dempsey
7. Sebastian Giovinco
8. Kaká
9. Andrea Pirlo
10. Nicolás Lodeiro

SOURCE: MLSStore.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug282009

As The Energy Drink Category Booms To $10B, Health Advocates Seek Alternatives 

August 28, 2009: The energy drink category is big and getting bigger, with sales and new product launches that will see it jump from a $5.4 billion market in 2007 to an estimated $10 billion in 2010. However, according to research and marketing company Mintel, Chicago, which provided the category figures, the potential danger of energy drink ingredients such as caffeine and taurine being voiced by medical and consumer advocate groups also appear to be on the rise.

A new study from Mintel Global New Products Database indicates that between 2004 and 2009, new product launches in the energy drink category were up more than 110%. Mintel GNPD found caffeine in nearly all energy drinks produced, but taurine, the other popular, yet controversial energy-boosting ingredient, was found in 27% energy drinks in 2004, but has slightly reduced to 21% in 2008.

Mintel did not specifically name the brands, but among the best-selling products in the energy drink are Red Bull, AMP, Monster, Full Throttle, Rockstar and 5-Hour Energy. There's also Cruck, which made inroads on the Warped Tour, Verve and a recently-launched line from Xyience. The company's energy drink, Xenergy, and its energy shot, X Shot, are the official energy drink and energy shot of the Ultimate Fighting Championship, with such SKUs as Apple Jak'd, Cherry Rush, Xtreme Citrus Slam and Lemon Blast.

According to Mintel, 35% of U.S. teens consumer energy drinks, the largest demo of all consumers. Teenagers are also likely to drink energy drinks more frequently than adults: 5.3 drinks versus 4.6 drinks in a 30-day period. So there is a good reason why energy drinks are alligning with the UFC, the Warped Tour, extreme sports and other venues targeting teens.

“There is a significant market right now for drinks offering a boost of energy,” Lynn Dornblaser, Mintel global new products expert, said in a statement. “Although consumers say they try to eat and drink better, it appears that energy drinks is not a category in which that happens, as they continue to choose options that contain sugar, caffeine and taurine, all of which can have negative effects if consumed in excess.”

Mintel found that suppliers are producing some new energy drinks that boast more health-focused claims, but they are in the minority. Energy drinks showing a "low, no or reduced" calorie claim increased from 6% in 2004 to 11% in 2008. During that same time frame, energy drinks featuring a ‘low, no or reduced’ sugar claim have held steady at one in seven new launches. In addition, better-for-you energizers like vitamin B6 and guarana have remained flat appearing in approximately 22% and 12% of new product launches, respectively.

Mintel said that some new products could actually improve the category's image. One product cited by Mintel was launched In 2008 by Ocean Spray, Cranergy Energy Drinks, which are billed as “naturally energizing.” According to Mintel, this line of drinks contains real fruit juice blended with natural energizers including five B Vitamins, Vitamin C and green tea extract and are "clinically shown to improve alertness and make people feel less tired." Mintel also singled out the Cooper Tea company's Bazza High-Energy Tea, made from green tea and EGCG antioxidants, which calls itself the “smarter high-energy alternative.”

“These new, natural energy-enhancing products could threaten to steal share from their less healthy counterparts," said Dornblaser. "Often they are not sold in the energy drinks aisle, but in the juice or alternative beverage aisle, which may protect them from the unhealthy stigma some consumers associate with energy drinks.” Back to Home Page