Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Olympics: Y&R 'Fearless' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug282009

As The Energy Drink Category Booms To $10B, Health Advocates Seek Alternatives 

August 28, 2009: The energy drink category is big and getting bigger, with sales and new product launches that will see it jump from a $5.4 billion market in 2007 to an estimated $10 billion in 2010. However, according to research and marketing company Mintel, Chicago, which provided the category figures, the potential danger of energy drink ingredients such as caffeine and taurine being voiced by medical and consumer advocate groups also appear to be on the rise.

A new study from Mintel Global New Products Database indicates that between 2004 and 2009, new product launches in the energy drink category were up more than 110%. Mintel GNPD found caffeine in nearly all energy drinks produced, but taurine, the other popular, yet controversial energy-boosting ingredient, was found in 27% energy drinks in 2004, but has slightly reduced to 21% in 2008.

Mintel did not specifically name the brands, but among the best-selling products in the energy drink are Red Bull, AMP, Monster, Full Throttle, Rockstar and 5-Hour Energy. There's also Cruck, which made inroads on the Warped Tour, Verve and a recently-launched line from Xyience. The company's energy drink, Xenergy, and its energy shot, X Shot, are the official energy drink and energy shot of the Ultimate Fighting Championship, with such SKUs as Apple Jak'd, Cherry Rush, Xtreme Citrus Slam and Lemon Blast.

According to Mintel, 35% of U.S. teens consumer energy drinks, the largest demo of all consumers. Teenagers are also likely to drink energy drinks more frequently than adults: 5.3 drinks versus 4.6 drinks in a 30-day period. So there is a good reason why energy drinks are alligning with the UFC, the Warped Tour, extreme sports and other venues targeting teens.

“There is a significant market right now for drinks offering a boost of energy,” Lynn Dornblaser, Mintel global new products expert, said in a statement. “Although consumers say they try to eat and drink better, it appears that energy drinks is not a category in which that happens, as they continue to choose options that contain sugar, caffeine and taurine, all of which can have negative effects if consumed in excess.”

Mintel found that suppliers are producing some new energy drinks that boast more health-focused claims, but they are in the minority. Energy drinks showing a "low, no or reduced" calorie claim increased from 6% in 2004 to 11% in 2008. During that same time frame, energy drinks featuring a ‘low, no or reduced’ sugar claim have held steady at one in seven new launches. In addition, better-for-you energizers like vitamin B6 and guarana have remained flat appearing in approximately 22% and 12% of new product launches, respectively.

Mintel said that some new products could actually improve the category's image. One product cited by Mintel was launched In 2008 by Ocean Spray, Cranergy Energy Drinks, which are billed as “naturally energizing.” According to Mintel, this line of drinks contains real fruit juice blended with natural energizers including five B Vitamins, Vitamin C and green tea extract and are "clinically shown to improve alertness and make people feel less tired." Mintel also singled out the Cooper Tea company's Bazza High-Energy Tea, made from green tea and EGCG antioxidants, which calls itself the “smarter high-energy alternative.”

“These new, natural energy-enhancing products could threaten to steal share from their less healthy counterparts," said Dornblaser. "Often they are not sold in the energy drinks aisle, but in the juice or alternative beverage aisle, which may protect them from the unhealthy stigma some consumers associate with energy drinks.” Back to Home Page