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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Which Team Will Win Overwatch League 2018?
 
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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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United: USA 'Superheroes' Aussie Open Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug212015

It's Epic . . . It's Eclectic . . . It's Enormous . . . It's EA Sports' 'Madden NFL 16 The Movie'

By Barry Janoff

August 21, 2015: What do you get if you combine tough guys, sexy women, a T-Rex, ninja warriors, explosions, motorcycles, Colin Kaepernick as Al Pacino from Scent of a Woman, Rob Gronkowski as Half Top, Rex Ryan as Lil Pepper, actors Dave Franco and Christopher Mintz-Plasse, WWE diva AJ Lee and the song "Renegades" by X Ambassadors?

In this case, a five-minute "epic" promotional trailer from EA Sports to herald the launch of NFL Madden 16, appropriately titled, Madden: The Movie.

"Madden: The Movie celebrates the return of Madden Season," said EA Sports, which in turn "serves as the unofficial kickoff to the NFL season, and a time when friends become 'frenemies,' rivalries are in full swing and football is back."

"Check out our full-length Madden commercial," Franco wrote on his Facebook page. "It's legitimately the craziest ad ever made and I got to rock the fuck out of a Tom Selleck mustache."

Madden NFL 16 is scheduled to hit shelves Aug. 25. EA Access members can play Madden NFL 16 before it’s release for a limited time on Xbox One starting Aug. 20, according to EA Sports.

The franchise has accounted for more than $4 billion in revenue and more than 100 million copies sold — including more than 1.1. million copies of Madden NFL 15 during its first week of sales last year — since the first version, then known as John Madden Football, was unveiled in 1988, according to industry analysts.

The extended promo spot for Madden NFL 15, which starred Franco alongside actor-comedian Kevin Hart, was also quirky and filled with non-sequitur scenes. It has been watched more than 16.3 million times on YouTube.

This year's cover features Odell Beckham Jr. of the New York Giants recreating his one-handed touchdown catch against the Dallas Cowboys last season.

Shorter 15-, 30- and 60-second spots will come from the five-minute original. The launch of Madden NFL 16 will also include print, Internet, social media, POP and various fan and player activations.

The promo is eliciting responses from NFL players. On his Twitter page, DeSean Jackson (Washington Redskins) wrote, "Madden the Movie gettin me so fired up right now." Lavonte David (Tampa Bay Buccaneers) offered, "Check out Madden the Movie — it's crazy!"

The scenario for Madden: The Movie, as described by EA Sports:

"To thwart a rival, (actors) Dave Franco (Blade Johnbson) and Christopher Mintz-Plasse (Janet) must assemble a heroic squad of playmakers including Antonio Brown (Sticky Bun), Rob Gronkowski (Half Top), Julio Jones (Trick Montalban), as well as Coach Rex Ryan (Little Pepper) and introducing Colin Kaepernick in a very special role (playing Pacino's gruff Frank Slade, a blind retired U.S. Army Lt. Col. in the 1992 movie.). It’s a story so epic, it can only be Madden Season."

En route to reaching their goal of rescuing AJ Lee so that they can actually sit down to play Madden NFL 16, the squad encounters various real, imaged and absurd obstacles. At one point, when things look bleak, Ryan yells, "You just got beat by a blind man! This ain't JV . . .  It's Madden!"

EA Sports even provides its own on-screen reviews: "An epic tale of gridiron redemption." "Impossible to un-watch." "Cancel awards season . . . we have a winner." And "Dave Franco is probably the best actor ever."

EA Sports said the promo took four days to film, calling it "massive, with a ton of moving parts . . .  This was literally a full-blown movie production." (See the full spot here.)

Also, per EA Sports, "This year’s game is all about being a playmaker both on and off the field, with new features in the passing game as well as the brand-new Draft Champions mode." (See more new options here.)

Madden NFL 16 will be available for Xbox One, PlayStation4 and Xbox 360.

Odell Beckham Jr. Catches Madden NFL 16 Cover

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