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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May082013

ESPN's Stephen A. Smith Boldly Treks Into The Movie World Of Kirk, Spock, Bones

By Barry Janoff

(Originally published at Brief)

May 8, 2013: ESPN as analyst and commentator Stephen A. Smith has stepped out of his role with the self-proclaimed worldwide leader in sports to take on several roles in an out of this world ESPN-Paramount Pictures joint promo for Star Trek Into Darkness.

In a 30-second spot, from ESPN Creative works in conjunction with Paramount, Smith is seen on the Starship Enterprise playing the part of eight key crew members. That includes Smith as Capt. James T. Kirk, Spock, Dr. "Bones" McCoy, Montgomery "Scotty" Scott and Pavel Chekov.

The spot broke this week during ESPN's SportsCenter and First Take, the daily debate forum on ESPN 2 that features Smith and Skip Bayless. The commercial will be in regular rotation for several weeks. The movie's official premiere is scheduled for May 16.

The TV spot took nine hours to film but "It was a lot of fun," according to Smith.

In the film, directed by J.J. Abrams, the crew of the Enterprise finds an "unstoppable force of terror from within their own organization, [which leads] Captain Kirk on a manhunt to a war-zone world to capture a one-man weapon of mass destruction," according to Paramount.

The ESPN creative opens with Smith as Kirk in a frenzy. "I need to beam Spock back to the ship," he commands the crew. "Give me one way to do it."

"Maybe if we had a direct line of sight," Smith relies as Chekov.

"He's inside an active volcano!" yells McCoy.

We then see Smith as Spock in a spacesuit, surrounded by flames on a desolate planet. "The Enterprise is too large," he says in Spock's monotone voice.

McCoy replies, "Shut up, Spock. We're trying to save you."

To which Smith offers in Spockian philosophy, "The needs of the many outweigh the needs of the few."

Smith as Kirk then beams in, "We're talking about your life." When communications are cut off, Kirk says, "Try to get him back on line."

After a few moments of silence, we see a two-shot of Smith as McCoy standing next to Smith as Kirk. "If Spock was here," Kirk asks, "and I was there [in the volcano], what would he do?"

McCoy says, "He'd let you die!!"

To which Smith as Kirk replies without missing a beat, "Damn, that's messed up." (See the full spot here.)

Partners for the movie also include Visa, Mazda 6, Esurance, ACER and LifeLock, which each are running their own promotions to support the release of "Star Trek Into Darkness." The film stars Chris Pine as Kirk, Zachary Quinto as Spock, Karl Urban as Bones and Zoe Saldana as Lt. Nyota Uhura.

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