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• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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BodyArmor Into NCAA
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Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
May142019

ESPN, Caesars Sign Sports Betting Alliance One Year After PASPA Overturned

By Barry Janoff

May 14, 2019: On the one-year anniversary of the Supreme Court repealing the Professional and Amateur Sports Protection Act, ESPN has signed a deal with Caesars Entertainment “to bring the best in sports betting news and entertainment content to fans around the world.”

The alliance includes building an ESPN-branded studio in The LINQ Hotel & Casino in Las Vegas, where sports betting-themed content will be created, along with segments for ESPN’s sports betting-related show, Daily Wager.

Caesars’ data and branding will also be integrated across ESPN programming for use in ESPN’s content.

In addition, Caesars will serve as ESPN's official odds data supplier across TV and digital, receiving associated attribution across ESPN.

Other advertising and sponsorship activations will be unveiled throughout the deal.

Financial terms of the alliance were not disclosed.

Caesars Entertainment also has deals that include the NBA and NHL.

"Between an increased interest in sports betting among fans, regularly hosting marquee sporting events  —  like the (2020) NFL Draft and NBA Summer League as well as premier UFC and Top Rank bouts — and the arrival of the Golden Knights and the Raiders, Las Vegas has become an epicenter of sports culture," Connor Schell, evp-content, ESPN, said via the company.

"Having a great partner in Caesars Entertainment and soon a full studio presence in Las Vegas will help us create content that taps into that culture and grows our offerings to avid bettors and more casual fans."

Earlier this month, Fox Sports signed a long-term deal with The Stars Group to launch what was called a “first-of-its kind national media and sports wagering partnership in the U.S.”

Fox Corp. has also made an investment in Stars Group valued at $236 million.

Two Fox platforms will begin this fall: a national free-to-play game, awarding cash prizes to players who correctly predict the outcome of sports games; and Fox Bet, giving people in states with regulated betting the “opportunity to place real money wagers on the outcome of a wide range of sporting events.”

ESPN said the new Las Vegas studio, scheduled to open in 2020, would “serve as a Vegas hub for odds-related content and will contribute to any number of ESPN linear, digital and social shows as well as ESPN.com and the ESPN app.

“It will also play a vital role during major sporting events, and especially during the growing number of marquee events hosted in Las Vegas.”

According to the American Gaming Assn., in the past year, nearly $8 billion has been legally wagered on sports nationwide, $3 billion of which was wagered outside of Nevada.

Post-PASPA, legal sports betting has generated $55.3 million in new state and local tax revenue.

“The sports betting landscape has changed, and fans are coming to us for this kind of information more than ever before," Mike Morrison, vp-business development at ESPN, said via the company

"We are poised to expand our coverage in a big way and working with a category leader like Caesars Entertainment will help us serve these highly engaged, diverse sports fans with the best and most relevant content possible."

“The sports betting landscape has changed, and fans are coming to us for this kind of information more than ever before."

The American Gaming Assn. said that states with legal sports betting now operating include Delaware, Mississippi, Nevada, New Mexico, New Jersey, Pennsylvania, Rhode Island and West Virginia.

States that have authorized or are in the process of approving legal sports betting but where the full platform is not yet operational include Arizona, Indiana, Iowa, Montana, New York and Oregon, as well as Washington DC.

There is active legislation in 16 other states, according to the American Gaming Assn.

According to Bill Miller, president and CEO for American Gaming Assn.,“AGA’s research unveils new insights into this critical and growing segment of the gaming market, confirming what we’ve known for a long time: Consumers want the ability to wager in safe, regulated markets.

“With two-thirds of states having taken steps to legalize sports betting, we’re clearly making progress to meet that demand.”

Of particular interest to ESPN in light of its deal with Caesars Entertainment, the American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering."

The American Gaming Assn. said its code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct.

“The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.”

The tenets of the code apply to traditional and digital media marketing activity.

According to the American Gaming Assn., “Advertising and marketing of sports wagering services informs consumers about the nature of those services and the terms on which they are available. In so doing, they support competition, multiply consumer choice, and can encourage consumer loyalty.

“Sports wagering is an entertainment activity that should be consumed only by responsible adults, and marketed accordingly to that audience.”

The American Gaming Assn. said when its members market and advertise real-money sports wagering services, they commit that their advertising and marketing content will meet standards that include:

• No sports betting message should be designed to appeal primarily to those below the legal age for sports wagering by depicting cartoon characters or by featuring entertainers or music that appeal primarily to audiences below the legal age. Nor should any message suggest or imply that underage persons engage in sports wagering.

• Sports wagering advertisements should not be placed in media outlets (including social media) that appeal primarily to those below the legal age for sports wagering, nor should they be displayed at an event venue where most of the audience at many of the events at the venue is reasonably expected to be below the legal age for sports wagering.

• No sports wagering messages — including logos, trademarks, or brand names — should be used or licensed for use on clothing, toys, games or game equipment intended primarily for persons below the legal age for sports wagering. To the extent that promotional products carry sports wagering messages or brand information, AGA members and their employees will use commercially reasonable efforts to distribute them only to those who have reached the legal age for sports wagering.

• Sports wagering should not be promoted or advertised in college or university-owned news assets (i.e. school newspapers, radio or television broadcasts, etc.) or advertised on college or university campuses.

• Messages will not promote irresponsible or excessive participation in sports wagering.

• Each message will contain a responsible gaming message, along with a toll-free help line number where practical.

• No message should suggest that social, financial or personal success is guaranteed by engaging in sports wagering. Nor should any message imply or suggest any illegal activity of any kind.

• Messages should adhere to contemporary standards of good taste that apply to all commercial messaging, as suits the medium or context of the message.

Fox Sports Signs Sports Betting Platform With Stars Group

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