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• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Caesars Entertainment (1)

Tuesday
May142019

ESPN, Caesars Sign Sports Betting Alliance One Year After PASPA Overturned

By Barry Janoff

May 14, 2019: On the one-year anniversary of the Supreme Court repealing the Professional and Amateur Sports Protection Act, ESPN has signed a deal with Caesars Entertainment “to bring the best in sports betting news and entertainment content to fans around the world.”

The alliance includes building an ESPN-branded studio in The LINQ Hotel & Casino in Las Vegas, where sports betting-themed content will be created, along with segments for ESPN’s sports betting-related show, Daily Wager.

Caesars’ data and branding will also be integrated across ESPN programming for use in ESPN’s content.

In addition, Caesars will serve as ESPN's official odds data supplier across TV and digital, receiving associated attribution across ESPN.

Other advertising and sponsorship activations will be unveiled throughout the deal.

Financial terms of the alliance were not disclosed.

Caesars Entertainment also has deals that include the NBA and NHL.

"Between an increased interest in sports betting among fans, regularly hosting marquee sporting events  —  like the (2020) NFL Draft and NBA Summer League as well as premier UFC and Top Rank bouts — and the arrival of the Golden Knights and the Raiders, Las Vegas has become an epicenter of sports culture," Connor Schell, evp-content, ESPN, said via the company.

"Having a great partner in Caesars Entertainment and soon a full studio presence in Las Vegas will help us create content that taps into that culture and grows our offerings to avid bettors and more casual fans."

Earlier this month, Fox Sports signed a long-term deal with The Stars Group to launch what was called a “first-of-its kind national media and sports wagering partnership in the U.S.”

Fox Corp. has also made an investment in Stars Group valued at $236 million.

Two Fox platforms will begin this fall: a national free-to-play game, awarding cash prizes to players who correctly predict the outcome of sports games; and Fox Bet, giving people in states with regulated betting the “opportunity to place real money wagers on the outcome of a wide range of sporting events.”

ESPN said the new Las Vegas studio, scheduled to open in 2020, would “serve as a Vegas hub for odds-related content and will contribute to any number of ESPN linear, digital and social shows as well as ESPN.com and the ESPN app.

“It will also play a vital role during major sporting events, and especially during the growing number of marquee events hosted in Las Vegas.”

According to the American Gaming Assn., in the past year, nearly $8 billion has been legally wagered on sports nationwide, $3 billion of which was wagered outside of Nevada.

Post-PASPA, legal sports betting has generated $55.3 million in new state and local tax revenue.

“The sports betting landscape has changed, and fans are coming to us for this kind of information more than ever before," Mike Morrison, vp-business development at ESPN, said via the company

"We are poised to expand our coverage in a big way and working with a category leader like Caesars Entertainment will help us serve these highly engaged, diverse sports fans with the best and most relevant content possible."

“The sports betting landscape has changed, and fans are coming to us for this kind of information more than ever before."

The American Gaming Assn. said that states with legal sports betting now operating include Delaware, Mississippi, Nevada, New Mexico, New Jersey, Pennsylvania, Rhode Island and West Virginia.

States that have authorized or are in the process of approving legal sports betting but where the full platform is not yet operational include Arizona, Indiana, Iowa, Montana, New York and Oregon, as well as Washington DC.

There is active legislation in 16 other states, according to the American Gaming Assn.

According to Bill Miller, president and CEO for American Gaming Assn.,“AGA’s research unveils new insights into this critical and growing segment of the gaming market, confirming what we’ve known for a long time: Consumers want the ability to wager in safe, regulated markets.

“With two-thirds of states having taken steps to legalize sports betting, we’re clearly making progress to meet that demand.”

Of particular interest to ESPN in light of its deal with Caesars Entertainment, the American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering."

The American Gaming Assn. said its code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct.

“The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.”

The tenets of the code apply to traditional and digital media marketing activity.

According to the American Gaming Assn., “Advertising and marketing of sports wagering services informs consumers about the nature of those services and the terms on which they are available. In so doing, they support competition, multiply consumer choice, and can encourage consumer loyalty.

“Sports wagering is an entertainment activity that should be consumed only by responsible adults, and marketed accordingly to that audience.”

The American Gaming Assn. said when its members market and advertise real-money sports wagering services, they commit that their advertising and marketing content will meet standards that include:

• No sports betting message should be designed to appeal primarily to those below the legal age for sports wagering by depicting cartoon characters or by featuring entertainers or music that appeal primarily to audiences below the legal age. Nor should any message suggest or imply that underage persons engage in sports wagering.

• Sports wagering advertisements should not be placed in media outlets (including social media) that appeal primarily to those below the legal age for sports wagering, nor should they be displayed at an event venue where most of the audience at many of the events at the venue is reasonably expected to be below the legal age for sports wagering.

• No sports wagering messages — including logos, trademarks, or brand names — should be used or licensed for use on clothing, toys, games or game equipment intended primarily for persons below the legal age for sports wagering. To the extent that promotional products carry sports wagering messages or brand information, AGA members and their employees will use commercially reasonable efforts to distribute them only to those who have reached the legal age for sports wagering.

• Sports wagering should not be promoted or advertised in college or university-owned news assets (i.e. school newspapers, radio or television broadcasts, etc.) or advertised on college or university campuses.

• Messages will not promote irresponsible or excessive participation in sports wagering.

• Each message will contain a responsible gaming message, along with a toll-free help line number where practical.

• No message should suggest that social, financial or personal success is guaranteed by engaging in sports wagering. Nor should any message imply or suggest any illegal activity of any kind.

• Messages should adhere to contemporary standards of good taste that apply to all commercial messaging, as suits the medium or context of the message.

Fox Sports Signs Sports Betting Platform With Stars Group

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