Top
POLL POSITION
Best Marketing Event July-August 2017
 
pollcode.com free polls
KEEPING SCORE

Top Selling NFL Jerseys NFLShop.com
1. Tom Brady New England Patriots
2. Marshawn Lynch Oakland Raiders
3. Dak Prescott Dallas Cowboys
4. Ezekiel Elliott Dallas Cowboys
5. Derek Carr Oakland Raiders
6. Odell Beckham Jr. New York Giants
7. Carson Wentz Philadelphia Eagles
8. Aaron Rodgers Green Bay Packers
9. Khalil Mack Oakland Raiders
10. Antonio Brown Pittsburgh Steelers
11. Rob Gronkowski New England Patriots
12. Matthew Stafford Detroit Lions
13. Julio Jones Atlanta Falcons
14. Deshaun Watson Houston Texans
15. Julian Edelman New England Patriots
16. Von Miller Denver Broncos
17. Dez Bryant Dallas Cowboys
18. Jason Witten Dallas Cowboys
19. James Conner Pittsburgh Steelers
20. Landon Collins New York Giants
21. Russell Wilson Seattle Seahawks
22. Matt Ryan Atlanta Falcons
23. Ben Roethlisberger Pittsburgh Steelers
24. Drew Brees New Orleans Saints
25. Cam Newton Carolina Panthers
SOURCE NFL

WHAT YOU SAY!?

NFL’s Most Valuable Teams 2017
1. Dallas Cowboys $4.8B
2. New England Patriots $3.7B
3. New York Giants $3.3B
4. Washington Redskins $3.1B
5. San Francisco 49ers $3.05B
6. Los Angeles Rams $3B
7. Chicago Bears $2.85B
8. Houston Texans $2.8B
9. New York Jets $2.75B
10. Philadelphia Eagles $2.65B

SOURCE: FORBES

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Thursday
Jul222010

ESPN Ombudsman Slam Dunk's ESPN's Decisions On LeBron James' 'The Decision'

July 21, 2010: Don Ohlmeyer, who currently is in the midst of an 18-month tenure as an ombudsman at ESPN, has taken the worldwide leader in sports to task for its presentation of "The Decision," during which NBA star LeBron James revealed his decision to leave the Cleveland Cavaliers and sign with the Miami Heat.

Ohlmeyer, whose role is described by ESPN as being "the public's representative to ESPN, offering independent examination and analysis of ESPN's media outlets," said that ESPN made a series of  "major mistakes handling the entire affair" and that its decisions to broadcast the special "and its justification for making them are a metaphor for what ails the media today."

The program aired on ESPN on July 8 and attracted more than 13 million viewers. It was co-presented by the University of Phoenix and Microsoft's Bing, and included ads from Coca-Cola's Vitaminwater and Sprite, McDonald's and Nike, all of whom are endorsed by James. According to ESPN, James and his marketing company, LRMR Marketing, "were responsible for securing the sponsors for this unique event."  In addition, "Proceeds from 'The Decision' will be donated to Boys & Girls Club of America in support of James’ vision to construct basketball courts for youth across the country," according to ESPN.

None the less, Ohlmeyer, who won 16 Emmys and two Peabody Awards during his time as a sports and entertainment producer, programmer and network president at NBC and ABC, said that "ESPN failed miserably where it mattered most." In a column posted on ESPN.com on July 21, Ohlmeyer went into detail about the backstory of the event, the airing of "The Decision," the motives and motivations that drove the event from concept to reality and the impact that it has had on James, ESPN, viewers and other associated parties.

"At the top of the show, or leading into the first commercial break, the network had an obligation to make viewers clearly aware that the spots they would be watching had been sold by James, with the money targeted for charity" and that "ESPN should have advised viewers that Gray had been selected by James' team to do the interview," Ohlmeyer wrote. Even with that, "ESPN should never have traded inventory for access or allowed a subject to select his inquisitor, and if that meant losing the exclusive, so be it."

Ohlmeyer continued, "Despite ESPN's intention, the network did not have 'total editorial control' in the James announcement . . . If the interviewee also brings along his own interviewer, you cannot protect the integrity of the broadcast." He also stressed that "both Team LeBron and ESPN wanted a spectacle, not just news. James' announcement could have been accomplished adequately in less than five minutes, and a 20-minute follow-up interview could have exhausted the news value and informed the audience of the subtleties and consequences of the decision."

"Both Team LeBron and ESPN wanted a spectacle, not just news. James' announcement could have been accomplished adequately in less than five minutes."

In addition to ESPN's reputation taking a severe hit, Ohlmeyer also pointed out that "James' reputation was tarnished, as well. "He was seen as an integral part of the hype, a co-conspirator with ESPN. And although some of that criticism was understandable, it was stunning just how quickly perceptions of the two-time NBA MVP changed" from being seen as a hard-working athlete to a self-centered prima donna.

"When the best player in the league changes teams, that's big news," wrote Ohlmeyer. "[But] James and his advisers should have realized the importance of letting fans from the rejected markets down gently, especially those in Cleveland. He should have done so with style, grace, humility and appreciation — he could have largely avoided the PR land mines and moved on to Miami."

Concluded Ohlmeyer, "ESPN can brush off concerns raised about 'The Decision,' but it does so at its own peril." (Full text here.)

LeBron Spoof Has Legs, But Is ESPN Getting A Kick Out Of it?

Back to ESPN

Back to Home Page

Reader Comments (1)

world cup jerseys on sale,we sale all kinds of sports jerseys online,women's handbags on sale,buy cheapest designer handbags,and the nike shoes we sale just at wholesale price,we are profession offer nike shoes,all of the product we sale at low price,and we offer free shipping and 7 days to u door,the more you order the big discount you will enjoy

July 22, 2010 | Unregistered Commenternfljerseyonline

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>