By Barry Janoff
March 4, 2014: ESPN said it would celebrate the 20th anniversary of its action sports X Games with a “20 Years, 20 Firsts” campaign, which features a collection of 20 of the most iconic “first-trick moments” since the franchise’s inception in 1995.
The ESPN campaign will include TV, print, Internet and social media, plus an opportunity for people to vote for their favorite X Games moment.
A launch spot tracks extreme accomplishments in the Summer and Winter X Games and tags the extended "20 Years, 20 Firsts" effort.
The first dedicated spot in the X Games "20 Years, 20 Firsts" series features Justin Seers, who in 1995 won the first-ever X Games (then known as the Extreme Games) gold medal in Barefoot Jumping during ESPN's inaugural event, held in Newport, Rhode Island.
The first Winter Extreme Games were held that year in Mt. Snow, Vt.
The first episode of "20 Years, 20 Firsts" was unveiled this week, and will be followed by the reveal of one new moment each succeeding week through April, according to ESPN.
Beginning in May, two moments will be revealed each week until June 5, the first day of the Summer X Games, being held this year for the first time in Austin, Texas.
According to ESPN, the top 20 firsts will include such moments as Travis Pastrana’s ground-breaking double backflip and Shaun White’s perfect SuperPipe score of 100 and the stories behind them.
After two years in Rhode Island, the Summer X Games moved to San Diego (1997-98), San Francisco (1999-2000), Philadelphia ((2001-2002), and then various locations in and around Los Angeles (2003-2013).
The Winter X Games have been held in Aspen, Colo., since 2002.
ESPN went international with the Summer and Winter X Games in 2013, but returned to one U.S. location each for the Summer and Winter X Games this year.
ESPN said that people would have the opportunity to vote for their favorite "first moment" starting this May at XGames.com. People on-site at X Games Austin, June 5-8, will be able to cast their votes to determine which “20 Years, 20 Firsts” moment has withstood the test of time as the fan favorite.
Following X Games Austin, all 20 moments will air in a one-hour special on ABC scheduled for June 29.
ESPN X's Out Global X Games
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