Top
POLL POSITION
Best Marketing Event July-August 2017
 
pollcode.com free polls
KEEPING SCORE

WNBA 17 All-Star Starting Teams
Eastern Conference
• Tina Charles New York Liberty
• Elena Delle Donne Washington Mystics
• Tiffany Hayes Atlanta Dream
• Jonquel Jones Connecticut Sun
• Jasmine Thomas Connecticut Sun
Western Conference
• Sue Bird Seattle Storm
• Sylvia Fowles Minnesota Lynx
• Maya Moore Minnesota Lynx
• Candace Parker Los Angeles Sparks
• Diana Taurasi Phoenix Mercury

The All-Star reserves, who will be selected by the WNBA’s 12 head coaches, will be revealed Tuesday, July 18 during ESPN2’s telecast of the Storm and the Chicago Sky (9 PM. ET)
SOURCE: WNBA

WHAT YOU SAY!?

Pro Football Hall Of Fame Class of 2017 Presenters
The Class of 2017 will be honored and celebrated during the Enshrinement Week Powered by Johnson Controls in Canton, Ohio Aug. 3-6
• MORTEN ANDERSEN Sebastian Andersen, Morten’s son
• TERRELL DAVIS Neil Schwartz, Terrell’s agent and friend
• KENNY EASLEY Tommy Rhodes, Kenny’s high school coach
• JERRY JONES Gene Jones, Jerry’s wife
• JASON TAYLOR Jimmy Johnson, Jason’s coach with Dolphins
• LaDAINIAN TOMLINSON Lorenzo Neal, LaDainian’s teammate with Chargers
• KURT WARNER Brenda Warner, Kurt’s wife
SOURCE: PRO FOOTBALL HALL OF FAME

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Thursday
Apr052012

ESPN Jockeys For Marketing Position With Tim Tebow

By Barry Janoff

April 4, 2012: Tim Tebow, who caused major waves in the NFL last season as quarterback for the Denver Broncos, has made only one official public appearance for his new team, the New York Jets, a press conference soon after he was traded. However, marketers and media outlets are quickly lining up to be on the Tebow bandwagon as it rolls into New York.

Jockey International, one of Tebow's most ardent marketing supporters, has joined with ESPN for a sweepstakes offering consumers the opportunity to hang with Tebow at The ESPYs, ESPN's awards ceremony scheduled for July.

"Want to meet Jockey spokesperson and NFL quarterback Tim Tebow and rub elbows with other elite athletes?" Jockey blares in a new marketing campaign to support "Staycool at The ESPYs" sweepstakes.

Tebow became a Jockey spokesperson in mid-2010 and has appeared in several campaigns for Staycool, which the company said has become its best-selling collection. His marketing deals also include Nike, FRS and EA Sports.

Now through April 30, consumers can enter the sweepstakes for the chance to win a trip to ESPN's annual awards show in Los Angeles and meet Tebow. (Full details here.)

Jockey is supporting with a push anchored by Internet and social media destinations, including Facebook and Twitter.

Several retailers are also on board for the Tebow campaign, including Bealls, Belk, Boscov's, Lord & Taylor and Navy Exchange.

"The ESPYs are an important night in sports," Dustin Cohn, CMO for Jockey, said in a statement. "And Jockey is celebrating athletes and fans with the 'Jockey Staycool at The ESPYs' sweepstakes, giving fans the 'coolest' experience to meet Tim Tebow, one of sports' biggest stars, and attend the hottest awards show in sports."

Quarterback Tim Tebow Now A Jockey

Back to Home Page

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>