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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Thursday
Apr052012

ESPN Jockeys For Marketing Position With Tim Tebow

By Barry Janoff

April 4, 2012: Tim Tebow, who caused major waves in the NFL last season as quarterback for the Denver Broncos, has made only one official public appearance for his new team, the New York Jets, a press conference soon after he was traded. However, marketers and media outlets are quickly lining up to be on the Tebow bandwagon as it rolls into New York.

Jockey International, one of Tebow's most ardent marketing supporters, has joined with ESPN for a sweepstakes offering consumers the opportunity to hang with Tebow at The ESPYs, ESPN's awards ceremony scheduled for July.

"Want to meet Jockey spokesperson and NFL quarterback Tim Tebow and rub elbows with other elite athletes?" Jockey blares in a new marketing campaign to support "Staycool at The ESPYs" sweepstakes.

Tebow became a Jockey spokesperson in mid-2010 and has appeared in several campaigns for Staycool, which the company said has become its best-selling collection. His marketing deals also include Nike, FRS and EA Sports.

Now through April 30, consumers can enter the sweepstakes for the chance to win a trip to ESPN's annual awards show in Los Angeles and meet Tebow. (Full details here.)

Jockey is supporting with a push anchored by Internet and social media destinations, including Facebook and Twitter.

Several retailers are also on board for the Tebow campaign, including Bealls, Belk, Boscov's, Lord & Taylor and Navy Exchange.

"The ESPYs are an important night in sports," Dustin Cohn, CMO for Jockey, said in a statement. "And Jockey is celebrating athletes and fans with the 'Jockey Staycool at The ESPYs' sweepstakes, giving fans the 'coolest' experience to meet Tim Tebow, one of sports' biggest stars, and attend the hottest awards show in sports."

Quarterback Tim Tebow Now A Jockey

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