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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Dec202010

ESPN, Marketers Hoop It Up For UConn Women's Shot At Basketball Immortality

By Barry Janoff, Executive Editor

Ad from XL Arena offering high-end seats to possibly witness hoops history.December 20, 2010: ESPN was not around when the UCLA men's basketball team, led by coach John Wooden, set an NCAA Division I mark by winning 88 consecutive games from Jan. 30, 1971 until a 71-70 loss to Notre Dame on Jan. 19, 1974. But the "worldwide leader in sports" is making up for that with an extensive full-court press that will begin hours before University of Connecticut women's basketball team seeks to win its 89th consecutive game on Dec. 21 against Florida State. UConn's streak began in April 2008.

The game will be played at XL Center in Hartford, which might eventually rank among the venue's all-time highlights. Good news for XL Insurance, also based in Hartford, which signed six-year naming rights in 2007 for the home to both UConn men's and women's hoops and the Big East Women's Basketball championship through 2011.

The game has been moved from ESPNU to ESPN2, affording the players and corporate sponsors a much wider potential audience: about 99.5 million households for ESPN2 versus about 73 million for ESPNU. ESPN and ESPN.com also will allot chunks of time and space leading up to, during and then after the game.

The game is part of a larger umbrella sponsorship, "Holiday Hoops presented by Kay Jewelers", that encompasses all of ESPN's college basketball games from Dec 18-24. Via media buys with ESPN, advertisers with multiple spots during the Connecticut-FSU game include Pizza Hut, Audi, Ford, Toyota, Anheuser-Busch, Best Buy and Macy's, according to ESPN.

New York Life has a season-long marketing deal with both the UConn Huskies men's and women' basketball team, which includes an on-court logo, courtside and baseline signage boards. This will expand during the  game on Dec. 21, when New York Life will have TV spots airing during the national broadcast, banners, a display presence at the main entrances to distribute information, will receive public address announcements, exposure on the video board and LED signage boards and its logo on the front cover of the game day program.


In addition to New York Life, other marketing partners of the two-time defending NCAA champion UConn Huskies are AT&T, Toyota, People's United Bank, Nike and Dunkin' Donuts. Dunkin' Donuts also is an official partner of XL Center, along with such companies as Anheuser-Busch (Bud Light), Verizon Wireless, The Hartford, Geico, Bob's Discount Furniture and Hilton Hartford. XL Center seats about 16,300 for basketball games, and the event is sold out, according to UConn.

Deals for the Husikes are handled by UConn Sports Marketing, the multimedia rights partner for the University of Connecticut Athletics and an IMG College property. Jeffrey A. Hathaway, is UConn's director of athletics.

The team is lead by Maya Moore, a projected No. 1 overall pick in the WNBA draft. Head coach Geno Auremma is in his 26th season. UConn's last loss was April 6, 2008, 82-73, to Stanford.

According to ESPN, included among the highlights leading up the game, scheduled to begin at 7 PM ET, are:

• ESPNU will conduct five consecutive hours of UConn programming prior to the ESPN2 pregame special Dec. 21.
• ESPN's Women's Basketball's Final Four studio team of Trey Wingo, Kara Lawson and Carolyn Peck will host from XL Center an hour-long pre-game show on Dec. 21 beginning at 6 PM ET, as well as additional post-game segments. The Final Four announcing team of Dave O’Brien and Doris Burke will call the game, with reporting by former Connecticut All-American Rebecca Lobo.
• ESPNU will air UConn’s Record Run: UConn Legends Roundtable, a half-hour show starting at 5 PM ET.  Doris Burke will host a forum with former Connecticut All-Americans Lobo, Jen Rizzotti and Sue Bird, in addition to current UConn All-American Maya Moore.
UConn’s Record Run: Debating the Streak, a half-hour special, will follow on ESPNU at 5:30 PM ET. Hosted by Trey Wingo, the show will feature discussions about UConn’s streak from hosts of such ESPN programming as Pardon the Interruption, First Take, SportsNation, Mike & Mike and Jim Rome is Burning.
• On Dec. 22, UConn’s national championship wins over Stanford (2010) and Louisville (2009) will air several times on ESPNU, in addition to the Huskies’ games from this season vs. Baylor (original airdate Nov. 16), vs. Ohio State (Dec. 19) and the potential record-setting game vs. Florida State (Dec. 21).

Meanwhile, Connecticut Gov. M. Jodi Rell said that downtown Hartford buildings Hartford 21 and Aetna would display lights in the blue and while colors of UConn and in a statement urged "all UConn fans to show their pride and support by wearing blue and white to the office or in classrooms."

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