Top
NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications w the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide to be unveiled at a later date.

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Tip-Off Time To Rise See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in sports marketing (1)

Monday
Dec202010

ESPN, Marketers Hoop It Up For UConn Women's Shot At Basketball Immortality

By Barry Janoff, Executive Editor

Ad from XL Arena offering high-end seats to possibly witness hoops history.December 20, 2010: ESPN was not around when the UCLA men's basketball team, led by coach John Wooden, set an NCAA Division I mark by winning 88 consecutive games from Jan. 30, 1971 until a 71-70 loss to Notre Dame on Jan. 19, 1974. But the "worldwide leader in sports" is making up for that with an extensive full-court press that will begin hours before University of Connecticut women's basketball team seeks to win its 89th consecutive game on Dec. 21 against Florida State. UConn's streak began in April 2008.

The game will be played at XL Center in Hartford, which might eventually rank among the venue's all-time highlights. Good news for XL Insurance, also based in Hartford, which signed six-year naming rights in 2007 for the home to both UConn men's and women's hoops and the Big East Women's Basketball championship through 2011.

The game has been moved from ESPNU to ESPN2, affording the players and corporate sponsors a much wider potential audience: about 99.5 million households for ESPN2 versus about 73 million for ESPNU. ESPN and ESPN.com also will allot chunks of time and space leading up to, during and then after the game.

The game is part of a larger umbrella sponsorship, "Holiday Hoops presented by Kay Jewelers", that encompasses all of ESPN's college basketball games from Dec 18-24. Via media buys with ESPN, advertisers with multiple spots during the Connecticut-FSU game include Pizza Hut, Audi, Ford, Toyota, Anheuser-Busch, Best Buy and Macy's, according to ESPN.

New York Life has a season-long marketing deal with both the UConn Huskies men's and women' basketball team, which includes an on-court logo, courtside and baseline signage boards. This will expand during the  game on Dec. 21, when New York Life will have TV spots airing during the national broadcast, banners, a display presence at the main entrances to distribute information, will receive public address announcements, exposure on the video board and LED signage boards and its logo on the front cover of the game day program.


In addition to New York Life, other marketing partners of the two-time defending NCAA champion UConn Huskies are AT&T, Toyota, People's United Bank, Nike and Dunkin' Donuts. Dunkin' Donuts also is an official partner of XL Center, along with such companies as Anheuser-Busch (Bud Light), Verizon Wireless, The Hartford, Geico, Bob's Discount Furniture and Hilton Hartford. XL Center seats about 16,300 for basketball games, and the event is sold out, according to UConn.

Deals for the Husikes are handled by UConn Sports Marketing, the multimedia rights partner for the University of Connecticut Athletics and an IMG College property. Jeffrey A. Hathaway, is UConn's director of athletics.

The team is lead by Maya Moore, a projected No. 1 overall pick in the WNBA draft. Head coach Geno Auremma is in his 26th season. UConn's last loss was April 6, 2008, 82-73, to Stanford.

According to ESPN, included among the highlights leading up the game, scheduled to begin at 7 PM ET, are:

• ESPNU will conduct five consecutive hours of UConn programming prior to the ESPN2 pregame special Dec. 21.
• ESPN's Women's Basketball's Final Four studio team of Trey Wingo, Kara Lawson and Carolyn Peck will host from XL Center an hour-long pre-game show on Dec. 21 beginning at 6 PM ET, as well as additional post-game segments. The Final Four announcing team of Dave O’Brien and Doris Burke will call the game, with reporting by former Connecticut All-American Rebecca Lobo.
• ESPNU will air UConn’s Record Run: UConn Legends Roundtable, a half-hour show starting at 5 PM ET.  Doris Burke will host a forum with former Connecticut All-Americans Lobo, Jen Rizzotti and Sue Bird, in addition to current UConn All-American Maya Moore.
UConn’s Record Run: Debating the Streak, a half-hour special, will follow on ESPNU at 5:30 PM ET. Hosted by Trey Wingo, the show will feature discussions about UConn’s streak from hosts of such ESPN programming as Pardon the Interruption, First Take, SportsNation, Mike & Mike and Jim Rome is Burning.
• On Dec. 22, UConn’s national championship wins over Stanford (2010) and Louisville (2009) will air several times on ESPNU, in addition to the Huskies’ games from this season vs. Baylor (original airdate Nov. 16), vs. Ohio State (Dec. 19) and the potential record-setting game vs. Florida State (Dec. 21).

Meanwhile, Connecticut Gov. M. Jodi Rell said that downtown Hartford buildings Hartford 21 and Aetna would display lights in the blue and while colors of UConn and in a statement urged "all UConn fans to show their pride and support by wearing blue and white to the office or in classrooms."

Back to ESPN

Back to College

Back to Home