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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May192014

SportsCenter Supports New Digital Space With Metallica, Teddy The Racing President

By Barry Janoff

May 19, 2014: ESPN is moments away from the official unveiling of its 193,000-square-foot Digital Center 2 on the campus in Bristol, Conn., of which 10,000 square feet will house SportsCenter, and to immortalize the event the self-proclaimed "Worldwide Leader in Sports" will also unveil a "This is SportsCenter" spot poking fun at the new facility.

The spot, which ESPN previewed during its "Always On" themed UpFront in the Minskoff Theatre in New York's Time Square last week (May 13), stars SportsCenter anchors Hannah Storm and Kevin Negandhi, with Nagandhi showing Storm around the high-tech SportsCenter set.

Negandhi is holding a remote, which he tells Storm controls all the aspects of the set. "This button controls the screens," he tells her as we watch a row of screens in the middle of the room separate.

Next, he pushes a button which he says "controls the lighting" as the studio goes from bright to mood lighting.

Finally, he attempts to make the anchors' desks moves via his control. But nothing happens despite his repeated attempts.

The scene then cuts to a hallway where several ESPN anchors, employees and the Teddy Roosevelt mascot that races other presidents between innings of Washington Nationals home games are standing in front of a vending machine. The candy from inside is spewing out wildly, as if the machine was being control by a remote digital device.

"It's happening again!" someone yells.

The new Digital Center 2 likely will be around long after the digital-related spot is relegated to "Best of 'This is SportsCenter'" archives. ESPN said the facility would serve as a central hub for a variety of ESPN programming and will also function as an integration point for live events and content that’s developed for the Internet and mobile viewing devices.

Reminiscent of John Clayton's "This is SportsCenter" spot, in which the bespectacled NFL correspondent revealed his heavy metal side played out to Slayer, ESPN during its UpFront revealed that another spot would feature anchor Scott van Pelt and the iconic Metallica. Van Pelt talked about during the ESPN UpFront in New York (May 13). "I just did a spot with Metallica," he said. "It has nothing to do with the proceedings here. But it was kick ass."

ESPN and Metallica are not strangers. ESPN joined with the iconic group this past September when Metallica: Through The Never was about to hit theaters, with preview clips shown during SportsCenter segments. In addition, music clips across ESPN included uch songs as "Wherever I May Roam," "Hit The Lights," "Ride The Lightning" and "Fuel" from the Metallica: Through The Never soundtrack.

And in 2010, ESPN used Metallica's "Master Of Puppets" to support their "It's Anyone's Race" Nascar promo.

Other "This Is SportsCenter" spots will include Bryce Harper and Stephen Strasburg (see Strasburg's spot here), both of the Nationals, executives said during the UpFront.

ESPN's Digital Center 2 is scheduled to go live in June in time for the 2014 FIFA World Cup.

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