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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan012014

Pele, Messi, Maradona Assist In ESPN FIFA World Cup Campaign Anthem Commercial

By Barry Janoff

January 1, 2014: NFL fans may be welcoming in 2014 with the playoffs and Super Bowl XLVIII, and followers of the Olympics are anticipating the Winter Games next month, but soccer loyalists are looking forward to June, when the the 2014 FIFA World Cup hits the pitch.

With some six months until the World Cup in Brazil, lead U.S. broadcast partner ESPN has unveiled the first commercial in a multi-platform campaign to support its coverage. The anthem spot comes with the tag line, "One Game Changes Everything," which will be part of ESPN's soccer mantra as more creative rolls out up to and through the games in Brazil.

The 60-second spot broke on New Year's Day during ESPN's presentation of the 100th Rose Bowl Game presented by Vizio. A 90-second spot broke on YouTube.

ESPN is the exclusive U.S. English-language rights holder for the 2014 FIFA World Cup, which will run from June 12-July 13.

The premiere ad celebrates host Brazil and the history of the sport, with action shots of such iconic athletes as Pele, Franz Beckenbauer, Johan Cruyff, Diego Maradona, Carlos Alberto and Landon Donovan.

The spot culminates with some of the current stars who will be part of the World Cup this summer, including Lionel Messi, Cristiano Ronaldo, Mario Balotelli, Robin van Persie, and Neymar.

On-field action is interspersed with shots of Brazilians preparing for the arrival of the World Cup. Brazil also will be the site of the 2016 Summer Olympics.

Among the legendary players and events in the anthem spot:

• Pele and his triumphant celebration in 1970.
• Germany's Franz Beckenbauer and Dutch captain Johan Cruyff exchanging flags before the 1974 Final.
• Diego Maradona's performance for Argentina in 1986.
• Zinedine Zidane leading host France to the World Cup title in 1998.
• Andres Iniesta's goal, which in 2010 sealed Spain’s first World Cup title.
• Cameroonian striker Roger Milla’s famous dance in 1990.
• England striker Geoff Hurst’s record three-goal performance in the 1966 World Cup title match.
• Landon Donovan’s celebration after his game-winning goal against Algeria in 2010.

See the full spot here.

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