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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan012014

Pele, Messi, Maradona Assist In ESPN FIFA World Cup Campaign Anthem Commercial

By Barry Janoff

January 1, 2014: NFL fans may be welcoming in 2014 with the playoffs and Super Bowl XLVIII, and followers of the Olympics are anticipating the Winter Games next month, but soccer loyalists are looking forward to June, when the the 2014 FIFA World Cup hits the pitch.

With some six months until the World Cup in Brazil, lead U.S. broadcast partner ESPN has unveiled the first commercial in a multi-platform campaign to support its coverage. The anthem spot comes with the tag line, "One Game Changes Everything," which will be part of ESPN's soccer mantra as more creative rolls out up to and through the games in Brazil.

The 60-second spot broke on New Year's Day during ESPN's presentation of the 100th Rose Bowl Game presented by Vizio. A 90-second spot broke on YouTube.

ESPN is the exclusive U.S. English-language rights holder for the 2014 FIFA World Cup, which will run from June 12-July 13.

The premiere ad celebrates host Brazil and the history of the sport, with action shots of such iconic athletes as Pele, Franz Beckenbauer, Johan Cruyff, Diego Maradona, Carlos Alberto and Landon Donovan.

The spot culminates with some of the current stars who will be part of the World Cup this summer, including Lionel Messi, Cristiano Ronaldo, Mario Balotelli, Robin van Persie, and Neymar.

On-field action is interspersed with shots of Brazilians preparing for the arrival of the World Cup. Brazil also will be the site of the 2016 Summer Olympics.

Among the legendary players and events in the anthem spot:

• Pele and his triumphant celebration in 1970.
• Germany's Franz Beckenbauer and Dutch captain Johan Cruyff exchanging flags before the 1974 Final.
• Diego Maradona's performance for Argentina in 1986.
• Zinedine Zidane leading host France to the World Cup title in 1998.
• Andres Iniesta's goal, which in 2010 sealed Spain’s first World Cup title.
• Cameroonian striker Roger Milla’s famous dance in 1990.
• England striker Geoff Hurst’s record three-goal performance in the 1966 World Cup title match.
• Landon Donovan’s celebration after his game-winning goal against Algeria in 2010.

See the full spot here.

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