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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep082016

eSports Continues Worldwide Boom With AEG-ESL Deal, Activision Hire Of Fox Exec

By Barry Janoff

September 8, 2016: AEG, which owns, operates or oversees sports and entertainment venues, teams and platforms globally, and ESL, arguably the biggest and most influential eSports-specific organization in the world, have signed a "strategic long-term global partnership" that will align each company's assets to further broaden the worldwide reach of eSports.

According to both groups, the partnership will enable ESL to utilize AEG's global network of more than 120 clubs, theaters, arenas and stadiums for qualifying events, tournaments, and world championships.

AEG venues include the Barclays Center in Brooklyn, London's O2 Arena, the Oracle Arena in Oakland and Staples Center in Los Angeles.

Since 1999, ESL has helped to drive the rise of eSports by creating professional gaming leagues, organizing competitions and tournaments and producing and streaming premium live events to mainstream audiences around the world.

The deal will also leverages AEG's leadership in live event production, ticketing, marketing and sponsorship to "further promote and expand competitive eSports worldwide." 

In addition, under the alliance, AEG and ESL will move to "develop new eSports events and expand ESL's presence in the Asia Pacific region."

Financial terms of the union were not shared.

The AEG-ESL deal comes on the heels of Activision Blizzard signing sports executive veteran Pete Vlastelica as president and CEO for its Major League Gaming unit.

Vlastelica, who comes over from his position as evp for Fox Sports Digital, joins former ESPN and NFL Network CEO Steve Bornstein and MLG co-founder Mike Sepso on Activision Blizzard's eSports platform.

The company’s eSports portfolio includes regional and global events for Activision’s Call of Duty and Blizzard Entertainment’s Heroes of the Storm, Hearthstone and StarCraft titles.

Key events include Activision’s Call of Duty World League, Call of Duty XP and Blizzard Entertainment’s annual BlizzCon celebration and Heroes of the Dorm competition.

Brands are anticipated to spend $128 million on eSports sponsorships and nearly $200 million on advertising this year, an increase of 49% over 2015, according to the latest Global eSports Market Report from eSports and video research, marketing and consulting firm NewZoo, San Francisco.

Those totals are expected to top $800 million by 2019, "the same year the total (eSports) marketing passes the $1 billion mark," according to NewZoo.

"Esports has reached mainstream status," Steven Roberts, executive chairman for ESL, said in a statement. "Our tournaments are viewed by as many, if not more spectators as traditional sports, so it is a natural progression that industry events increasingly become held at world class venues.

"Our partnership with AEG enables us to further improve the spectator experience and create additional, global events for audiences and partners," said Roberts.

According to Bob Newman, president for AEG Facilities, "As eSports continues to transform the global sports landscape, our alliance will enable ESL to expand their geographic reach, optimize their operations and enhance the eSports fan experience, while eliminating much of the risks associated with producing live sporting events."

Activation Blizzard has been on the front line driving the growth of eSports.

In April, MLG said that its Counter-Strike: Global Offensive Major Championship set record eSports viewership for the event during its broadcast, with 71 million video views, 45 million hours of live broadcast and record 1.6 million concurrent viewers.

In May, MLG debuted the Enhanced Viewership Experience at NewFronts as well as a collaboration with Facebook to broadcast live competitions to the platform’s 1.6 billion members.

In September, Activision launched the Call of Duty World League. In partnership with MLG and MGL.tv, the league hosted its final live qualifying competition at the Call of Duty MLG Orlando Open and "brought millions of fans live coverage from Call of Duty XP," according to the company.

Among the non-endemic companies aligned with eSports are Coca-Cola, Nissan, Intel, Taco Bell, Buffalo Wild Wings, Red Bull, ESPN and Turner Sports.

"ESL has been at the forefront competitive eSports gaming from the beginning," Shawn Trell, COO for AEG Live, said in a statement. "We are confident that our alliance will be a win-win for both companies and will take the ESL brand to new heights around the world.

"Our mutual aim is to deliver premium customer experiences and new programming that brings eSports events to mainstream global audiences," said Trell.

Acrtivision Drives eSports Fans, Brands

Activision Adds ESPN-NFL Net CEO To Roster

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