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NEWS REAL

• China-based e-commerce giant Alibaba said it set a sales record on Singles Day, 11-11 — aka  the Double 11 shopping festival, “the world’s largest 24-hour shopping event" — with sales across Alibaba’s shopping platforms at $38.3 billion involving more than 200,000 brands. That exceeded last year’s record of nearly $30.5 billion. Alibaba also said that in its first hour, it generated an estimated $13 billion in sales. By comparison, in 2018, Black Friday sales were $6.2 billion, and Cyber Monday sales reached $7.9 billion, according to Forbes.

• Volcom has signed a deal to become the official apparel sponsor for the U.S. Snowboard Team. Volcom, a part of Authentic Brands Group, replaces Burton, which had been the apparel supplier for the group for the past four Winter Olympics. Financial terms of the deal, which runs through the 2022 Beijing Winter Games, were not shared.

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

POLL POSITION

MLB 2019 Award Finalists

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

JBL Giannis True Wireless See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Main
Saturday
Mar262016

eSports Eyes $2B Business In Three Years With More Non-Endemic Brands, Investors

By Barry Janoff

March 25, 2016: A new study from NewZoo, and a separate one from SuperData, confirm what a growing number of companies and marketers seem to be acknowledging: eSports is big and will continue to get bigger in the years to come.

According to the Global e-Sports Market Report from NewZoo, a San Francisco-based firm that focuses on the category, brands are expected to spend $128 million on eSports sponsorships and another $197 million on advertising around video content in 2016.

That would bring total brand spend to $325 million, or 70% of all eSports revenues — an increase of 49%. And growth is expected to continue as more brands enter the space.

According to NewZoo, companies are projected to put more than $800 million into eSports by 2019, the same year the total market passes the $1 billion mark.

And it's not just companies in the category that are investing.

"2016 will see an accelerated growth of non-endemic consumer brands' engagement in eSports," according to Heinrich Zetlmayer, managing director for eSport gaming and platform company Turtle Entertainment/ELS.

Among the non-endemic brands aligned with eSports are Coca-Cola, American Express and Nissan.

This year, Turner Sports is launching eLeague. In January, ESPN created an online destination for coverage of the category.

According to New York-based research and digital goods measurement firm SuperData, the worldwide eSports market was $747.5 million in 2015, with year-over-year revenue growth "largely a result of more brands and advertisers entering the market."

The NewZoo report shows that more than 50% of eSports enthusiasts worldwide are between the ages of 21-35, a sweet demographic for brands and marketers.

“eSports is one of the fastest growing entertainment genres among young adults around the world,” Lenny Daniels, president for Turner Sports, said regarding the formation of the Turner-WME | IMG alliance behind eLeague, scheduled to debut on May 24, with live event coverage featuring Valve’s Counter-Strike: Global Offensive.

“We’re looking forward to creating a tremendous live event atmosphere, leveraging the infrastructure and expertise within Turner Studios, and presenting the competitions in an innovative way throughout our portfolio of leading brands," said Daniels.

Accounting for other factors, SuperData sees the eSport category growing even more than NewZoo's predicted numbers. Based on such areas as investments, sponsorships and advertising, by 2018 the market is set to reach $1.9 billion with the added growth of direct revenue sources such as betting sites and amateur tournament platforms.

“Brand advertising accounts for 77% of the market, and is on course to reach $1 billion by 2017,” Stephanie Llamas, SuperData’s director of research and consumer insights, said in a statement regarding her firm's eSport calculations. “eSports are becoming more mainstream and that has attracted traditional media channels like TBS and ESPN."

The breakdown of the 2015 financial figure, according to SuperData, includes more than $578 million from sponsorships and advertising, almost $56 million from betting and eSports fantasy sites, nearly $54 million from amateur and micro-tournaments, $17 million from merchandise and just under $16 million from ticket sales.

The gaming industry, of which eSports is a part, topped $91 billion last year. The Top 25 public companies based on all game revenues in 2015 reached $61.6 billion, an increase of 14% over 2014, according to NewZoo's Global Games Market Report. That accounted for 67% of the $91.5 billion global games market.

The top ten public companies based on game revenues in 2015, according to NewZoo, are China-based media-Internet-entertainment-mobile conglomerate TenCent ($8.7 billion), Microsoft ($6.8 billion), Sony ($5.8 billion), Activision Blizzard ($4.7 billion), Apple ($4.4 billion), EA ($4.3 billion), Google ($3 billion), NetEast ($2.8 billion), Warner Bros. ($2.2 billion) and King ($2 billion).

NRG eSports, an eSports organization based in Los Angeles, made news this month with investments from sports legends Shaquille O'Neal, Alex Rodriguez and Jimmy Rollins. NRG has a team in League Of Legends competition and one in Counter-Strike: Global Offensive. Both teams are owned by Andy Miller and Mark Mastrov, businessmen who, like O'Neal, have minority investments in the NBA's Sacramento Kings.

Late last year, Skillz, a global leader in mobile eSports, recently raised $15 million in Series B funding, led by Wildcat Capital Management. Participating in the round were The Kraft Group, owners of the NFL's New England Patriots; and Marc Lasry, co-owner of the NBA's Milwaukee Bucks.

Among other moves, rEvolution, a leading integrated sports marketing and media services agency based in Chicago, acquired NEXTGEN+MVPs, an eSports sponsorship consultancy, and launched an eSports consultancy, rEvXP, "to serve brands, platforms and players in advancing their respective brand connections with fans."

rEvolution's client roster includes Chipotle, Continental Tire and Northwestern Mutual.

However, not all areas are seeing growth.

According to NewZoo, investors will put more than $150 million of capital into new platforms like eSports betting and fantasy sites, but these sites will fall short of expectations and earn $56 million this year. "Fans remain more comfortable wagering virtual gaming content over cash, causing real-money sites to gain traction slower than anticipated," reports NewZoo.

In addition, "Amateur tournament platforms earn $28 million but face an overcrowded market as supply exceeds demand. More than a third of eSports fans in the U.S .participate in online amateur tournaments, but the number of sites cropping up is leading to a saturated market," per the Global eSports Market Report.

"So far, fans have had to seek out platforms to watch tournaments and players, but now people can stumble upon eSports while flipping through channels. Even old-fashioned brands are taking notice and there is a growing interest in advertising to the coveted millennial male demographic on a medium they know well," said Liamas.

The NewZoo report shows that more than 50% of eSports enthusiasts worldwide are between the ages of 21-35, a sweet demographic for brands and marketers.

NewZoo relates that publishers hope to make mobile eSports the next frontier, gaining 19% of the U.S. eSports audience. "The success of Hearthstone: Heroes of Warcraft has caused mobile publishers like Super Evil MegaCorp, creator of VainGlory, to develop mobile games specifically for competitive gaming."

Matt Wolf, head of gaming for Coca-Cola, said that, "Over the last few years, we have made it our mission to elevate and celebrate eSports and gaming at large."

That includes an alliance with with Internet media company IGN to become title sponsor for eSports Weekly with Coca-Cola, a 30-minute online vídeo series on IGN.com.

"On a global scale, the number of eSports enthusiasts compares well to mid-tier traditional sports," NewZoo wrote in its 2015 study. "Swimming and ice hockey, for example, have 76 million and 94 million global fans, respectively, similar to the 89 million eSports enthusiasts. By 2017, the global number of eSports fans will come close to that of American football."

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