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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct052015

eSports $278M Category Sees rEvolution With New Firm Eyeing 115M Players

By Barry Janoff

October 5, 2015: eSports is a growing category that seemingly continues to gain momentum, players, marketers and investments on a weekly basis.

The number of eSports enthusiasts worldwide has grown from 89.7 million in 2014 to 116 million in 2015, according to The Global Growth of eSports, a study released earlier this year (and updated in September) from gaming research, consulting and marketing firm NewZoo, San Francisco.

eSports revenues totaled $194 million in 2014 and are predicted to reach $278 million in 2015 and are estimated to grow to $765 million in 2018, according to NewZoo.

The most recent sign of the eSports times: rEvolution, a leading integrated sports marketing and media services agency based in Chicago, has acquired NEXTGEN+MVPs, an eSports sponsorship consultancy, and is launching eSports consultancy, rEvXP, "to serve brands, platforms and players in advancing their respective brand connections with fans."

"When rEvolution was founded more than 14 years ago it was because we saw a need to provide new levels of expertise to brands for better communication in sports," John Rowady, rEvolution's founder., said in a statement "Today, we see an immediate market need to translate eSports for brands. We've collaborated with the best minds in the business to put forward an expertise for brands that does not exist today."

The strategy follows other recent key milestones in the eSports category.

Last week, Turner Sports and WME | IMG formed an eSports league that will be broadcast on TBS in 2016.

DFS platforms DraftKings and Draftpot now offer eSports to their users, both tying in with League of Legends.

A League of Legends world championship is taking place throughout October, offering a top prize of $1 million. According to game developer and world championship developer Riot Games, more than 11 million viewers watched the 2014 championship "in 19 languages via 40 broadcast partners."

Skillz, a global leader in mobile eSports, recently raised $15 million in Series B funding, led by Wildcat Capital Management. Participating in the round were The Kraft Group, owners of the NFL's New England Patriots; and Marc Lasry, co-owner of the NBA's Milwaukee Bucks.

rEvolution's client roster includes Chipotle, Continental Tire, Northwestern Mutual and Polaris ORV. Previous gaming experience includes work with Electronic Arts on both the EA Sports FIFA and Need for Speed franchises.

NEXTGEN+MVPs was founded by media and gaming industry veteran, Dan Ciccone, who becomes managing director of rEvXP. Among his duties, he will oversee all digital media operations and brand sponsorships opportunities.

"We have been on the ground level of eSports for years and know how to navigate and create unique opportunities," Ciccone, who has served as regional vp for Major League Gaming and as director of central region sales with IGN Entertainment. said in a statement. "Tapping into rEvolution's existing integrated service model with rEvXP is incredibly exciting, as it allows us to push the eSports industry as a whole further and faster."

Hector Rodriguez, founder and CEO for OpTic Gaming, will be responsible for creative direction, content creation and engagement programs with eSports influencers on behalf of brands, according to rEvolution.

Among other stats with which rEvolution and rEvXP come armed:

• The average eSports viewer watches more than ten times a month, at 2.2 hours per session.

• 13% of all live-stream viewers watch eSports.

• 82% of eSports attendees are male.

• 54% of eSports event attendees are also traditional sports fans.

"There's no questioning the tremendous growth potential for eSports," said Rowady. "For brands, getting involved at an impact level, instead of on the ground floor in a 'learning curve' and authentically navigating the space through rEvXP, will be revolutionary – and we're excited to help them get there."

eSports Get Big Boost From Turner, DraftKings, Investment Deals

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