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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Light: 'Hero's Return' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr052017

Buster Posey Leaves Home (Plate) To Motivate Neighbors For Esurance

By Barry Janoff

April 5, 2017: Apparently not content to show up in a hospital to support a couple about to have a baby, Buster Posey is extending his energy by leaving his position behind home plate to roam the neighborhood still wearing his catcher's gear in a new campaign from Esurance.

The multi-media effort, "Pep Talks With Buster," from the official auto insurance sponsor for MLB marks the third year Posey, a three-time World Series champion with the San Francisco Giants, is fronting marketing for the company, breaking on-air and online.

The humorous scenarios, of course, are auto related, including helping a dad install a stubborn car seat and motivating a young driver.

"I always have a lot of fun working with the Esurance team and can relate to many of the situations in the social videos, especially installing a car seat for the first time," Posey said in a statement. "We’ve built a great partnership over the past three years, and they have a product I know and trust for my family."

Esuarnce said "Pep Talks With Buster" would be anchored by a series of TV spots and also have significant reach on Internet, social media and fan activation.

Esurance, a division of Allstate, also said it would return as title sponsor for the all-digital Esurance MLB All-Star Game Ballot and the Esurance MLB Awards. The company will unveil specific activations associated with the programs later in the season.

"This year, we’ll continue to provide fans unique access to content and experiences that bring them closer to the game they love. We’re also focusing on using creative, data-driven digital strategies to reach the baseball audience with effective, personalized messages,” Nancy Abraham,vp-integrated marketing communications for San Francisco-based Esurance, said in a statement.

"Through our MLB partnership we’re able to connect our brand with consumers through their passion points at relevant, timely moments throughout the year," said Abraham.

In 2015, Posey's debut with Esurance included a TV spot, "Sorta Doctor," under the brand's umbrella "Sorta You Isn't You" campaign ("I’m not your doctor, but we both wear gloves and deliver in the clutch").

In 2016, a "What Would Buster Do?" series of ads found the catcher showing how not to make decisions — coming to the plate with an imaginary bat and acting as a mime, using a bull fighter's cape at the plate in place of a bat and having a temper tantrum as a two-year-old when he strikes out.

A voiceover explained that Posey would not make these types of bad decisions because, "Buster is a smart person. And smart people get Esurance."

According to Esurance, "Pep Talks with Buster" features Posey "giving pep talks to people having self-doubt in everyday situations, like changing a tire for the first time or installing a car seat.

"Buster perfectly delivers these 'meeting on the mound' talks as a metaphor to the confidence boost customers feel with Esurance. From choosing coverage that fits, to settling claims quickly and efficiently, to feeling confident they’re properly protecting their cars, everyone can use a little pep talk sometimes."

Spots being launched this week include "Car Seat Timeout" and "Rookie Driver," with more creative to follow.

In addition, the campaign has an anthem spot, "Buster Posey In Control," that establishes the premise for the ’17 strategy.

"Buster Posey loves being in control," a voiceover says as we see Posey behind the plate during a game. He then breaks the fourth wall. "Whoa, we always do baseball," he says.

The camera pulls back to show the crew and set. "How about a beach," he requests, then sees sand, palm trees and a jet ski delivered to him. "Anything else?" "A sidekick (he gets another guy dressed as a catcher on a jet ski) and maybe a sweet theme song (at which point a rock band appears)."

The voiceover explains, "Buster knows what he wants. that’s why he has Esurance. Their easy online tools make him feel confident he made the right call. That’s insurance for the modern world."

Esurance’s MLB activation this season also includes its second season sponsoring MLB on TuneIn LIVE, TuneIn's original MLB show of record, providing listeners with drop-ins from local radio coverage of MLB games in progress, plus postgame interviews and analyses.

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