Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr052017

Buster Posey Leaves Home (Plate) To Motivate Neighbors For Esurance

By Barry Janoff

April 5, 2017: Apparently not content to show up in a hospital to support a couple about to have a baby, Buster Posey is extending his energy by leaving his position behind home plate to roam the neighborhood still wearing his catcher's gear in a new campaign from Esurance.

The multi-media effort, "Pep Talks With Buster," from the official auto insurance sponsor for MLB marks the third year Posey, a three-time World Series champion with the San Francisco Giants, is fronting marketing for the company, breaking on-air and online.

The humorous scenarios, of course, are auto related, including helping a dad install a stubborn car seat and motivating a young driver.

"I always have a lot of fun working with the Esurance team and can relate to many of the situations in the social videos, especially installing a car seat for the first time," Posey said in a statement. "We’ve built a great partnership over the past three years, and they have a product I know and trust for my family."

Esuarnce said "Pep Talks With Buster" would be anchored by a series of TV spots and also have significant reach on Internet, social media and fan activation.

Esurance, a division of Allstate, also said it would return as title sponsor for the all-digital Esurance MLB All-Star Game Ballot and the Esurance MLB Awards. The company will unveil specific activations associated with the programs later in the season.

"This year, we’ll continue to provide fans unique access to content and experiences that bring them closer to the game they love. We’re also focusing on using creative, data-driven digital strategies to reach the baseball audience with effective, personalized messages,” Nancy Abraham,vp-integrated marketing communications for San Francisco-based Esurance, said in a statement.

"Through our MLB partnership we’re able to connect our brand with consumers through their passion points at relevant, timely moments throughout the year," said Abraham.

In 2015, Posey's debut with Esurance included a TV spot, "Sorta Doctor," under the brand's umbrella "Sorta You Isn't You" campaign ("I’m not your doctor, but we both wear gloves and deliver in the clutch").

In 2016, a "What Would Buster Do?" series of ads found the catcher showing how not to make decisions — coming to the plate with an imaginary bat and acting as a mime, using a bull fighter's cape at the plate in place of a bat and having a temper tantrum as a two-year-old when he strikes out.

A voiceover explained that Posey would not make these types of bad decisions because, "Buster is a smart person. And smart people get Esurance."

According to Esurance, "Pep Talks with Buster" features Posey "giving pep talks to people having self-doubt in everyday situations, like changing a tire for the first time or installing a car seat.

"Buster perfectly delivers these 'meeting on the mound' talks as a metaphor to the confidence boost customers feel with Esurance. From choosing coverage that fits, to settling claims quickly and efficiently, to feeling confident they’re properly protecting their cars, everyone can use a little pep talk sometimes."

Spots being launched this week include "Car Seat Timeout" and "Rookie Driver," with more creative to follow.

In addition, the campaign has an anthem spot, "Buster Posey In Control," that establishes the premise for the ’17 strategy.

"Buster Posey loves being in control," a voiceover says as we see Posey behind the plate during a game. He then breaks the fourth wall. "Whoa, we always do baseball," he says.

The camera pulls back to show the crew and set. "How about a beach," he requests, then sees sand, palm trees and a jet ski delivered to him. "Anything else?" "A sidekick (he gets another guy dressed as a catcher on a jet ski) and maybe a sweet theme song (at which point a rock band appears)."

The voiceover explains, "Buster knows what he wants. that’s why he has Esurance. Their easy online tools make him feel confident he made the right call. That’s insurance for the modern world."

Esurance’s MLB activation this season also includes its second season sponsoring MLB on TuneIn LIVE, TuneIn's original MLB show of record, providing listeners with drop-ins from local radio coverage of MLB games in progress, plus postgame interviews and analyses.

Back to Home Page