Top
NEWS REAL

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Apr052017

Buster Posey Leaves Home (Plate) To Motivate Neighbors For Esurance

By Barry Janoff

April 5, 2017: Apparently not content to show up in a hospital to support a couple about to have a baby, Buster Posey is extending his energy by leaving his position behind home plate to roam the neighborhood still wearing his catcher's gear in a new campaign from Esurance.

The multi-media effort, "Pep Talks With Buster," from the official auto insurance sponsor for MLB marks the third year Posey, a three-time World Series champion with the San Francisco Giants, is fronting marketing for the company, breaking on-air and online.

The humorous scenarios, of course, are auto related, including helping a dad install a stubborn car seat and motivating a young driver.

"I always have a lot of fun working with the Esurance team and can relate to many of the situations in the social videos, especially installing a car seat for the first time," Posey said in a statement. "We’ve built a great partnership over the past three years, and they have a product I know and trust for my family."

Esuarnce said "Pep Talks With Buster" would be anchored by a series of TV spots and also have significant reach on Internet, social media and fan activation.

Esurance, a division of Allstate, also said it would return as title sponsor for the all-digital Esurance MLB All-Star Game Ballot and the Esurance MLB Awards. The company will unveil specific activations associated with the programs later in the season.

"This year, we’ll continue to provide fans unique access to content and experiences that bring them closer to the game they love. We’re also focusing on using creative, data-driven digital strategies to reach the baseball audience with effective, personalized messages,” Nancy Abraham,vp-integrated marketing communications for San Francisco-based Esurance, said in a statement.

"Through our MLB partnership we’re able to connect our brand with consumers through their passion points at relevant, timely moments throughout the year," said Abraham.

In 2015, Posey's debut with Esurance included a TV spot, "Sorta Doctor," under the brand's umbrella "Sorta You Isn't You" campaign ("I’m not your doctor, but we both wear gloves and deliver in the clutch").

In 2016, a "What Would Buster Do?" series of ads found the catcher showing how not to make decisions — coming to the plate with an imaginary bat and acting as a mime, using a bull fighter's cape at the plate in place of a bat and having a temper tantrum as a two-year-old when he strikes out.

A voiceover explained that Posey would not make these types of bad decisions because, "Buster is a smart person. And smart people get Esurance."

According to Esurance, "Pep Talks with Buster" features Posey "giving pep talks to people having self-doubt in everyday situations, like changing a tire for the first time or installing a car seat.

"Buster perfectly delivers these 'meeting on the mound' talks as a metaphor to the confidence boost customers feel with Esurance. From choosing coverage that fits, to settling claims quickly and efficiently, to feeling confident they’re properly protecting their cars, everyone can use a little pep talk sometimes."

Spots being launched this week include "Car Seat Timeout" and "Rookie Driver," with more creative to follow.

In addition, the campaign has an anthem spot, "Buster Posey In Control," that establishes the premise for the ’17 strategy.

"Buster Posey loves being in control," a voiceover says as we see Posey behind the plate during a game. He then breaks the fourth wall. "Whoa, we always do baseball," he says.

The camera pulls back to show the crew and set. "How about a beach," he requests, then sees sand, palm trees and a jet ski delivered to him. "Anything else?" "A sidekick (he gets another guy dressed as a catcher on a jet ski) and maybe a sweet theme song (at which point a rock band appears)."

The voiceover explains, "Buster knows what he wants. that’s why he has Esurance. Their easy online tools make him feel confident he made the right call. That’s insurance for the modern world."

Esurance’s MLB activation this season also includes its second season sponsoring MLB on TuneIn LIVE, TuneIn's original MLB show of record, providing listeners with drop-ins from local radio coverage of MLB games in progress, plus postgame interviews and analyses.

Back to Home Page