Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb042016

Pass It On: Esurance Has $1 Million Reasons To Be Playing In Super Bowl 50 

By Barry Janoff

February 4, 2016: Esurance, the online insurance division of Allstate, made news last year during Super Bowl XLIX with TV spots under its "Sorta You Isn't You" umbrella effort that featured Lindsay Lohan and Bryan Cranston.

The company is back for Super Bowl 50 with a multi-platform effort, "Pass It On," with the message, "Esurance saves money, so they can pass those savings on to you," and in the process give away more than $1 million via its Esurance Pass It On Sweepstakes.

San Francisco-based Esurance, also home base to Super Bowl 50, will use the social media-anchored campaign as a lead-in to the company's second season as an official partner with MLB.

According to the company, beginning today, people who retweet messages via the Esurance Twitter handle tagged #EsuranceSweepstakes would be eligible to win.

A 30-second spot to air just before kickoff on Sunday will remind fans to “Pass It On” for chances to win throughout the Super Bowl.

Esurance said it would send out tweets at the beginning of every commercial break and then "select multiple prize winners each quarter who could win money in real time" even as the Carolina Panthers and Denver Broncos vie for the Vince Lombardi Trophy.

Their theme: "Esurance is modernizing protection and empowering customer to make smart insurance decisions."

"The Esurance Pass It On Sweepstakes allows us to engage with people in real time throughout the game, while also sharing information about who we are in a fun, memorable way,” Nancy Abraham, vp-integrated marketing communications for Esurance, said in a statement. “We want people to become more aware of and familiar with Esurance, so with every retweet they’ll learn something different.”

During the Super Bowl, viewers will be encouraged to "pass it on" as well by retweeting an Esurance tweet with the hashtag #EsuranceSweepstakes. Each retweet is an entry to win in the Esurance Pass It On Sweepstakes. (Details here.)

Esurance is also getting out the message via its Blog, Facebook and YouTube destinations.

The spot features people in everyday situations dropping whatever they’re doing to catch a football made of money and then passing the ball on to the next person.

According to Alan Gellman, CMO for Esurance, “With the rise of multi-screen viewing, especially around large-scale events, we wanted to connect with fans where they are already engaging with content – online and on social media. Our fully integrated program around the Big Game is a great example of how Esurance operates – fast, efficient and innovative in everything it does.”

In the spot, the Esurance money football is first seen on a playing field, where it gets kicked into a restaurant. A woman at the table passes the ball through a window to a guy at home coming out of his shower, who drops his towel when he goes to catch the ball.

He in turn passes the ball out the window to three men in a lab wearing protective suits, setting off an alarm. One of the men passes the ball to a guy riding on a lawn mower in front of his house, who tosses the ball, which ends up being caught by a businessman in an elevator.

Actor John Krasinski is the voiceover in the commercial. (See the full spot here.) Lead agency is Leo Burnett, Chicago.

"Every day Esurance uses technology to save money and they pass those savings on to you," says Krasinski. "So tonight look for tweets from Esurance at the beginning of every commercial break and pass them on We've got over $1 million to give away. And every retweet is another chance to win. An insurance company that passes its savings on to you? That's insurance for the modern world."

Last April, Esurance become the official auto insurance sponsor of MLB and title sponsor for the Esurance MLB All-Star Game Ballot and the post-season Esurance MLB Awards.

Esurance has an endorsement deal with San Francisco Giants catcher and three-time World Series champion Buster Posey, who has a starring role in his own "Sorta You Isn't You" commercial.

Esurance is also a primary sponsor for South By Southwest and is preparing for the next film, music and interactive event, scheduled for March 2016.

Why More Than 60% Of Ads Won't Score On Super Bowl Sunday

Golden Super Bowl 50 Expected To See Record $220M In Visitor Spend

National Chicken Council Says It's Not Fowl To Predict Panthers As SB 50 Winner

Quicken Loans Adds Fuel To Super Bowl Fire With 'Rocket Mortgage' Campaign

Tickets To Ride: Marriott Books Room At Super Bowl 50 For 54 Football Fans

Survey: Super Bowl Ads Longer, More Effective, With More Social Media

With $2.4B Is Ad Sales, The Super Bowl Is Golden To NFL, Marketers, TV

Pour It On: Anheuser-Busch SB 50 Ads Include Bud, Bud Light, Shock Top

Hollywood Super Heroes, Villains Invade Super Bowl

Levi's Enhances Role In Super Bowl 50

Puppy Bowl Is Fixed For Super Bowl 50 Programming

LG Seeks '1984' Disruption Redux In Super Bowl 50

Brands Play Super Events During Super Bowl Festivities

Butterfinger Prepares To (Sky) Dive Into Super Bowl 50

Snickers Back On Road To Super Bowl 50

Last Crash For Doritos, Super Bowl

Coldplay To Play Pepsi Halftime Show At Super Bowl

Back to Home Page