Playing In Style: NBA Young Guns Star In New Express ‘Game Changers’ Campaign
NYSJ Sports-Entertainment Business News Service
October 30, 2019: Fashion apparel retailer and official NBA partner Express has lined up some of the league’s top young players for a new multi-media campaign.
The third year of the Express “Game Changers" effort stars Victor Oladipo (Indiana Pacers), Trae Young (pictured left) and John Collins (Atlanta Hawks) and Jamal Murray (Denver Nuggets, pictured right).
Also featured is Coby White, a first-round draft pick by the Chicago Bulls.
The integrated marketing campaign breaks this month across Express' digital, social media and in-store platforms as well as the NBA's digital and social media platforms.
New this year is a collaboration with NBA 2K and EA Sports NBA Live Mobile, giving people access to in-game content and special offers.
The campaign supports the launch of the 2019-20 NBA Licensed Collection.
According to Express, “Through a series of digital and video assets, Express portrays the individual stories of each athlete, revealing not only how they made it to the league, but also the hard work, struggles, and successes they face as professional basketball players.
“With an emphasis on the Express Performance Collection and new NBA Licensed Collection offerings, the campaign reveals how fashion has become an integral part of each athlete's life.”
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