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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct192015

Sheraton Hotels Says Reaching Fans, Guests Is Key To MLB Partnership

By Barry Janoffcv

October 19, 2015: On the heels of launching a $100 million "Where Actions Speak Louder" campaign, Sheraton Hotels & Resorts and Starwood Preferred Guest unveiled a partnership naming Sheraton as the “official hotel of Major League Baseball” and SPG as the “official hotel loyalty program" of MLB.

According to the hotelier, the new alliance "brings Sheraton guests, Starwood Preferred Guest members and avid baseball fans closer to the action by providing them access to must-see games while on the road, as well as the opportunity to bid on once-in-a-lifetime experiences."

Financial terms of the MLB deal were not disclosed.
 
The Sheraton push comes as Courtyard By Marriott is upping its presence as the official hotel of the NFL, including a Super Bowl 50 "Suite Stadium Contest" offering an overnight stay in Levi's Stadium the night before the game this February.

In July, Marriott partnered with the NBA across international games on five different continents, including regular-season games in Mexico City (Dec. 3) and London (Jan. 14).

Sheraton said it would immediately support its new pact with MLB with a viewing party tonight (Oct. 19) in the Sheraton New York Times Square of Game 3 of the American League Championship Series. The event will be hosted by four-time MLB All-Star José Reyes, SNY and five-time MLB All-Star and TV MLB analyst and commentator Keith Hernandez.

Sheraton said that participating hotels would host post-season screenings of MLB games through the World Series.

Also beginning today, Starwood Preferred Guest members will be able to use Starpoints for pairs of tickets to 2015 World Series games. (Details here.)

Sheraton will support with a multi-platform campaign to tie-in with the 2016 MLB season, including TV, print, Internet, social media and in-hotel signage.

The brand also will activate around the 2016 MLB All-Star Game in San Diego, where the Sheraton chain has numbers hotels.

MLB-related promotions and sweepstakes will offer tickets to games and other prizes.

Within its hotels, Sheraton said it would offer complimentary access to MLB.TV. In addition, custom Starwood booking widgets located on MLB.com and participating teams’ schedule pages will aid people in booking travel plans to see MLB teams on the road.

“We are thrilled to become the ‘official hotel of Major League Baseball,’ a sport we know is a true passion for a lot of our Sheraton guests,” Dave Marr, global brand leader for Sheraton Hotels & Resorts, said in a statement. “The partnership provides Starwood with the ability to connect with the MLB fan base, a large and highly engaged audience that will help support the brand’s repositioning and further drive loyalty.”

According to Noah Garden, evp-business for MLB, "This new partnership will provide MLB content and unique experiences to Sheraton guests and SPG members, offering baseball fans an attractive benefit when making a hotel choice. In addition, MLB will deliver enormous visibility to millions of passionate baseball fans, giving Sheraton an important platform to showcase its new brand positioning."

“We know many of our members are loyal baseball fans and appreciate unrivaled access to amazing seats and exclusive experiences,” Mark Vondrasek,svp-commercial services for Starwood Hotels & Resorts, said in a statement. “Through this new partnership with MLB, we can fuel our members’ passions with unforgettable moments tapping into the best that baseball has to offer.”

The company's multi-platform "Where Actions Speak Louder" campaign, launched in September and scheduled to run through 2017, includes Sheraton's first TV spots in about ten years, as well as print, Internet, social media, mobile and in-room.

Lead agency is Marcel New York.

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