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• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct192015

Sheraton Hotels Says Reaching Fans, Guests Is Key To MLB Partnership

By Barry Janoffcv

October 19, 2015: On the heels of launching a $100 million "Where Actions Speak Louder" campaign, Sheraton Hotels & Resorts and Starwood Preferred Guest unveiled a partnership naming Sheraton as the “official hotel of Major League Baseball” and SPG as the “official hotel loyalty program" of MLB.

According to the hotelier, the new alliance "brings Sheraton guests, Starwood Preferred Guest members and avid baseball fans closer to the action by providing them access to must-see games while on the road, as well as the opportunity to bid on once-in-a-lifetime experiences."

Financial terms of the MLB deal were not disclosed.
 
The Sheraton push comes as Courtyard By Marriott is upping its presence as the official hotel of the NFL, including a Super Bowl 50 "Suite Stadium Contest" offering an overnight stay in Levi's Stadium the night before the game this February.

In July, Marriott partnered with the NBA across international games on five different continents, including regular-season games in Mexico City (Dec. 3) and London (Jan. 14).

Sheraton said it would immediately support its new pact with MLB with a viewing party tonight (Oct. 19) in the Sheraton New York Times Square of Game 3 of the American League Championship Series. The event will be hosted by four-time MLB All-Star José Reyes, SNY and five-time MLB All-Star and TV MLB analyst and commentator Keith Hernandez.

Sheraton said that participating hotels would host post-season screenings of MLB games through the World Series.

Also beginning today, Starwood Preferred Guest members will be able to use Starpoints for pairs of tickets to 2015 World Series games. (Details here.)

Sheraton will support with a multi-platform campaign to tie-in with the 2016 MLB season, including TV, print, Internet, social media and in-hotel signage.

The brand also will activate around the 2016 MLB All-Star Game in San Diego, where the Sheraton chain has numbers hotels.

MLB-related promotions and sweepstakes will offer tickets to games and other prizes.

Within its hotels, Sheraton said it would offer complimentary access to MLB.TV. In addition, custom Starwood booking widgets located on MLB.com and participating teams’ schedule pages will aid people in booking travel plans to see MLB teams on the road.

“We are thrilled to become the ‘official hotel of Major League Baseball,’ a sport we know is a true passion for a lot of our Sheraton guests,” Dave Marr, global brand leader for Sheraton Hotels & Resorts, said in a statement. “The partnership provides Starwood with the ability to connect with the MLB fan base, a large and highly engaged audience that will help support the brand’s repositioning and further drive loyalty.”

According to Noah Garden, evp-business for MLB, "This new partnership will provide MLB content and unique experiences to Sheraton guests and SPG members, offering baseball fans an attractive benefit when making a hotel choice. In addition, MLB will deliver enormous visibility to millions of passionate baseball fans, giving Sheraton an important platform to showcase its new brand positioning."

“We know many of our members are loyal baseball fans and appreciate unrivaled access to amazing seats and exclusive experiences,” Mark Vondrasek,svp-commercial services for Starwood Hotels & Resorts, said in a statement. “Through this new partnership with MLB, we can fuel our members’ passions with unforgettable moments tapping into the best that baseball has to offer.”

The company's multi-platform "Where Actions Speak Louder" campaign, launched in September and scheduled to run through 2017, includes Sheraton's first TV spots in about ten years, as well as print, Internet, social media, mobile and in-room.

Lead agency is Marcel New York.

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