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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct192015

Sheraton Hotels Says Reaching Fans, Guests Is Key To MLB Partnership

By Barry Janoffcv

October 19, 2015: On the heels of launching a $100 million "Where Actions Speak Louder" campaign, Sheraton Hotels & Resorts and Starwood Preferred Guest unveiled a partnership naming Sheraton as the “official hotel of Major League Baseball” and SPG as the “official hotel loyalty program" of MLB.

According to the hotelier, the new alliance "brings Sheraton guests, Starwood Preferred Guest members and avid baseball fans closer to the action by providing them access to must-see games while on the road, as well as the opportunity to bid on once-in-a-lifetime experiences."

Financial terms of the MLB deal were not disclosed.
 
The Sheraton push comes as Courtyard By Marriott is upping its presence as the official hotel of the NFL, including a Super Bowl 50 "Suite Stadium Contest" offering an overnight stay in Levi's Stadium the night before the game this February.

In July, Marriott partnered with the NBA across international games on five different continents, including regular-season games in Mexico City (Dec. 3) and London (Jan. 14).

Sheraton said it would immediately support its new pact with MLB with a viewing party tonight (Oct. 19) in the Sheraton New York Times Square of Game 3 of the American League Championship Series. The event will be hosted by four-time MLB All-Star José Reyes, SNY and five-time MLB All-Star and TV MLB analyst and commentator Keith Hernandez.

Sheraton said that participating hotels would host post-season screenings of MLB games through the World Series.

Also beginning today, Starwood Preferred Guest members will be able to use Starpoints for pairs of tickets to 2015 World Series games. (Details here.)

Sheraton will support with a multi-platform campaign to tie-in with the 2016 MLB season, including TV, print, Internet, social media and in-hotel signage.

The brand also will activate around the 2016 MLB All-Star Game in San Diego, where the Sheraton chain has numbers hotels.

MLB-related promotions and sweepstakes will offer tickets to games and other prizes.

Within its hotels, Sheraton said it would offer complimentary access to MLB.TV. In addition, custom Starwood booking widgets located on MLB.com and participating teams’ schedule pages will aid people in booking travel plans to see MLB teams on the road.

“We are thrilled to become the ‘official hotel of Major League Baseball,’ a sport we know is a true passion for a lot of our Sheraton guests,” Dave Marr, global brand leader for Sheraton Hotels & Resorts, said in a statement. “The partnership provides Starwood with the ability to connect with the MLB fan base, a large and highly engaged audience that will help support the brand’s repositioning and further drive loyalty.”

According to Noah Garden, evp-business for MLB, "This new partnership will provide MLB content and unique experiences to Sheraton guests and SPG members, offering baseball fans an attractive benefit when making a hotel choice. In addition, MLB will deliver enormous visibility to millions of passionate baseball fans, giving Sheraton an important platform to showcase its new brand positioning."

“We know many of our members are loyal baseball fans and appreciate unrivaled access to amazing seats and exclusive experiences,” Mark Vondrasek,svp-commercial services for Starwood Hotels & Resorts, said in a statement. “Through this new partnership with MLB, we can fuel our members’ passions with unforgettable moments tapping into the best that baseball has to offer.”

The company's multi-platform "Where Actions Speak Louder" campaign, launched in September and scheduled to run through 2017, includes Sheraton's first TV spots in about ten years, as well as print, Internet, social media, mobile and in-room.

Lead agency is Marcel New York.

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