LeBron, D-Wade, D-Rose and other NBA stars drive the game live and on TV, but their simulated counterparts continue to help the league reach a core demo. MORE

2K Sports is again offering a cool million dollars for the first authenticated perfect game on its MLB 2K11, and has activated behind the effort. MORE

EA Sports offers up a March madness worth of brackets and players — 32 — for fans to pick the cover of Madden NFL 12. MORE

Tennis legend Andre Agassi is back on the court, in video form, as the cover star and a featured player in Top Spin 4. MORE

Some videogames scored in 2010, including those with Kobe Bryant and Michael Jordan, but videogame sales — and Tiger Woods — were down. MORE

With Tiger Woods' marketing stock still in decline, EA Sports is hedging its bets by putting Woods' name, but not image, on its new golf offering. MORE

In a tag team power play, THQ expands and enhances its exclusive alliance with WWE to make its titles more interactive and accessible to fans. MORE

Tennis star Venus Williams named as North American spokesperson for EA Sports' Active 2, joining David Beckham in company efforts. MORE

Johnsonville Sausage teams with Best Buy, Athlon Sports to offer NFL fans a pigskin fantasy challenge. MORE

EA Sports signs David Beckham as global brand spokesman for its new Active 2 videogame, which encourages fitness and activation from users. MORE

The star of the U.S. National Team adds EA Sports' FIFA Soccer 11 cover to his post-World Cup feats. MORE

The videogamer turns a hot summer July day in New York into a holiday celebration by opening a bag of anticipated titles. MORE

Move over World Cup: Nintendo is launching the Wii Games Summer 2010 and bringing Mario and Olympic gold medalist Shawn Johnson along for the ride. MORE

NBA top scorer Kevin Durant scores as the cover athlete for EA Sports' highly anticipated NBA Elite 11. MORE

Showing that he still has (video)game, Michael Jordan will appear on the cover of, and star in, NBA 2K11. MORE

NFL adds video, game highlights, Madden to Fantasy Football platform. MORE

Videogame company EA Sports has enlisted Wayne Gretzky to star in, and be the cover athlete for, its upcoming NHL Slapshot for the Wii. MORE

A new alliance with social gaming developing Playdom has put ESPN into a growing global genre. MORE

The once might videogame company has lined up a roster of marketing partners to help support Backyard Sports: Sandlot Sluggers. MORE

QB Dree Brees of the Super Bowl XLIV champion Saints was voted by consumers as the cover athlete for EA Sports' Madden NFL 11. MORE

No controversy here - soon to be NFL rookie Tim Tebow gets cover athlete status for EA Sports' NCAA Football 11. MORE

Despite getting co-billing on the cover of the upcoming Tiger Woods PGA Tour 11 videogame, Tiger Woods remains a star for EA Sports. MORE

2K Sports has named Evan Longoria as the cover athlete and marketing spokesperson for its Major League Baseball 2K10 videogame. MORE

Multi-media campaign for NBA 2K10 starring Kobe Bryant asks, "How will you take over?" MORE

Videogame category sees sales blowin' in the wind behind Madden 10, Guitar Hero 5, The Beatles: Rock Band. MORE

Two highly anticipated videogames, The Beatles:Rock Band and Guitar Hero 5,  seek to revive a lackluster category as they bring plenty of musical ammunition and a score of marketing support. MORE

Are you ready for some Madden NFL 10, ESPN Marketing? MORE

Videogame companies are loading up for the second half of 2009 with titles including The Beatles: Rock Band, Gran Turismo 5, Grand Theft Auto 4 and NBA 2K10. MORE

RotoHog planning NFL fantasy platform for Operation Sports. MORE

High-scoring star lands coveted cover spot for upcoming videogame. MORE

Orlando Magic center Dwight Howard expands his marketing profile by being named cover athlete for EA Sports' NBA Live 10, coming in October. MORE

Icon sports magazine filling its fantasy needs with RotoHog. MORE

Real videogame players take the stage alongside Tiger Woods, Venus and Serena Williams and Ben Rothlesberger in a multi-media brand campaign for EA Sports. MORE

Kobe Bryant will be the cover athlete for 2K Sport's NBA 2K10, but Spike Lee gets in on the action in helping consumers choose which photo of Bryant will be used. MORE

Sweeps offering trip to Vegas to see pro fight anchors Pizza Hut support of EA's Fight Night Round 4. MORE

Fantasy Sports Venures gets smart about university Web sites. MORE

Electronic Arts said that Arizona Cardinals wide receiver Larry Fitzgerald and Pittsburgh Steelers safety Troy Polamalu will both be featured on the cover of Madden NFL 10. MORE

The hottest marketing star in tennis is John McEnroe, who now adds the cover of 'EA Sports Grand Slam Tennis' to his portfolio. MORE

The next version of EA's hot-selling Madden NFL hits retail in August, but marketing is now underway. MORE

CEO, RotoHog How a former military intelligence officer and a winner of Donald Trump's The Apprentice became a key player in the $2 billion fantasy sports category. MORE

The NBA will return to Londom to play a preseason game there for the fourth consecutive year as part of the 2009 NBA EA Sports Europe Live Tour. MORE

RotoHog, which operates and develops online fantasy sports games, launches a Spanish-language version "Stock Exchange Fantasy Baseball" for the 2009 MLB season. MORE

Electronic Arts will ship Tiger Woods PGA Tour 10 to retailers on June 16. MORE

Sega has signed a deal with the IOC to become the exclusive videogame publisher of the 2010 Olympic Winter Games in Vancouver. MORE