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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct312013

Not So Dumb: NHL-NBC And Director Bobby Farrelly Tout Thanksgiving Showdown

By Barry Janoff

October 31, 2013: With Thanksgiving Day just weeks away, the NHL is unveiling a campaign intended to attract fans, friends and on-ice foes alike.

A multi-platform effort from the league, in partnership with NBC Sports Group, will support the 2013 Discover NHL Thanksgiving Showdown game, on Friday, Nov. 29, on NBC, which will feature the New York Rangers visiting the Boston Bruins.

The campaign, breaking this week, is anchored by three 30-second TV ads, two 15-second commercials and a two-minute extended version that will run across the broadcast, digital and social media platforms of the NBC Sports Group and NHL. (See links below.)

The spots were directed by Bobby Farrelly, who with brother Peter, has helmed such movies as Dumb and Dumber, There's Something About Mary, Shallow Hal, Kingpin and Dumb and Dumber To (being filmed for release in 2014).

The TV campaign was shot in Boston and features former NHL Cam Neely (Bruins) and Mike Richter (Rangers) as well as actors from New York and Boston. The ex-NHLers show up at the houses of fans, Thanksgiving goodies in hand, to entice people to watch the Discover Thanksgiving Showdownelly

"I'm a hockey nut, so when the NHL and NBC approached me to direct the commercial and said it would feature Cam Neely and Mike Richter, I was flattered," Farrelly said in a statement. "It was a pleasure to work with two hockey greats to promote a game featuring two legendary teams, including my beloved Bruins."

The campaign also includes digital and social media platforms of the NBC Sports Group and NHL, including NHL Network, NHL.com, in-arena, digital and social media. NHL.com and NHL Social will show behind-the-scenes content across social media platforms, including Facebook, Instagram and Twitter (with the official hashtag #thanksgivingshowdown).

Neely, Richter and a to-be-announced musical performer will ride aboard the Discover/NHL "Frozen Fall Fun" float in the Macy's Thanksgiving Day Parade on Thursday, Nov. 28.

"Getting into debates with extended family members during the holidays — especially among passionate sports fans – is an insight about Thanksgiving that everyone can relate to," Brian Jennings, CMO for the NHL, said in a statement. "Inserting the intensity of the Bruins-Rangers rivalry into the spirit of a family Thanksgiving was irresistible. It reinforces the game's positioning as a holiday and family event. And with Bobby Farrelly's ties to Boston, his love of the Bruins and his track record as a director of hit comedies, he brought a lot to developing the concept and comedy."

According to Bill Bergofin, svp-marketing for the NBC Sports Group, "The goal is to celebrate the holiday, and the historic rivalry between the Bruins-Rangers. The campaign is a light hearted look at a typical Thanksgiving dinner, in the home of a passionate NHL family. Bobby Farrelly’s sense of humor and his love of the Boston Bruins, made him the perfect director for this project."

See "Testy" here

See "Street Hockey" here

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