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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Aug202015

Wrangler Unites Favre, Brees, Earnhardt For First Time In Advanced Comfort Campaign

By Barry Janoff

August 20, 2015: Having Dale Earnhardt Jr., Brett Favre (in his prime) or Drew Brees leading your team would be a best-case scenario.

Wrangler Jeans has all three, and is using them together for the first time in the same seasonal campaign for one product line, its Wrangler Advanced Comfort jeans.

The effort, which breaks this week to coincide with the back-to-school time period as well as the start of the 2015 NFL season, includes TV, print, Internet, social media such as Twitter and Facebook and POP.

Nascar driver Earnhardt Jr., former Green Bay Packers quarterback Favre and veteran New Orleans Saints quarterback Brees have been brand spokespersons since 2004, 2007 and 2013, respectively.

A 30-second spot has all three, although not in the same scene. (See the full spot here.)

Each gets his own 15-second spot, with Brees bringing along wife Brittany and their kids for added family value. (See Earnhardt Jr.'s spot here, Brees' spot here, Favre's spot here.)

According to Wrangler, uniting the three for one effort "outperform(ed) all previous campaigns tested among consumers . . . These ambassadors represent the principles and values that make Wrangler one of the greatest authentic and iconic American brands."

“The message of comfort, quality and durability, backed by tried and true products and endorsees, is what continues to make Wrangler the iconic brand it is today,” Craig Errington, vp-marketing for Wrangler Jeans, said in a statement.

“By putting the consumer at the center of everything we do, we are producing product innovations that we know meet a real need; and our marketing initiatives are working as we continue to see strong consumer interest," said Errington.

Wrangler said it has seen "strong first half revenue performance with a renewed momentum in Jeanswear driven by the success of product innovations such as Wrangler Advanced Comfort jeans, as well as the brand’s ability to maintain loyal customers through the age of ephemeral trends and disposable fashion."

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