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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan302017

Will Lady Gaga Be Pissed At Febreze‚Äôs Super Bowl LI Halftime Bathroom Push?

By Barry Janoff

January 30, 2017: Some 115 million are expected to tune into the Pepsi Zero Sugar Super Bowl LI Halftime Show on Feb. 5, starring Lady Gaga, in Houston’s NRG Stadium.

But that number could be impacted by a new campaign from Procter & Gamble’s Febreze, "Odor Odes," starring actress Kathryn Hahn.

The concept of the effort is to pay "witty tribute to the things we love, even though they stink." Febreze’s new OdorClear technology "acts like a stink vacuum" to eliminate smells on such items as couches, kids, dogs and in cars and bathrooms.

But will one leg of the campaign, “Halftime Bathroom Break,” actually piss off Lady Gaga by implying that people should use the time between the second and third quarters to relieve themselves rather than watching the halftime show?

In the ad, which will air late in the second quarter of the game, we see shots of people watching football on TV or sitting in a stadium. Most of them are squirming in their seats, as if they have an urgent need to be somewhere else.

Hahn says in voiceover, "On Super Bowl, for two-plus hours of must-see football and can’t-miss commercials, we do the unthinkable: We hold it. Until that halftime whistle blows."

At which point we see herds of people stampeding like cattle (visualized by a shot of stampeding cattle) toward bathrooms.

"I love you, halftime break," Hahn continues. "But sometimes you stink." The solution. "Febreze with Odorclear."

“(The commercial) provides a humorous look at the much-anticipated and treasured Halftime Bathroom Break," said Febreze. "Imagine the game without it!”

People also are encouraged to share their stories via social media using the hash tag #BathroomBreak.

"With over 100 million fans expected to watch the Super Bowl this year — and the anticipated spikes in halftime bathroom usage —we felt it was the perfect time and place to unveil our first-ever Super Bowl ad,” Martin Hettich, vp-P&G Home Care North America and Brand Franchise Leader for Global Air Care, said in a statement.

"We’re capturing the experience of millions of game watchers as they sit cross legged, squirming and holding it until halftime. It’s a witty and relatable moment that Febreze is uniquely poised to own on game day," said Hettich.

P&G is an official partner with the NFL, as are products including Febreze and Mr. Clean.

Sending fans and TV viewers to the bathroom isn’t the only goal in Febreze’s new campaign.

"If you aren’t cleaning the air and the things you love of odors, you’re breathing it all in," warns Febreze. "All 500 trillion odor molecules that may be in your home before you are even able to smell them.

According to Febreze, it’s OdorClear technology "seeks out odors and cleans ’em away." Among the "stinky molecules" that OdorClear targets: "last night’s savory Brussels sprouts or this morning’s bacon, the post-thunderstorm parfum from your dog, Gordo or the fast food funk your kids left behind in your beloved minivan."

In "The Couch," we are told that even though people love the family couch, that piece of furniture gets mistreated by the odor of barefoot, backseat and (family dog) Gordo’s . . . everything."

In "Bathroom," it is the basement guest restroom that needs cleaning. "Your privacy makes you my No. 1 place to go No. 2," Hanh says in voiceover. "But sometimes you stink."

A third spot, "The Febreze Song," is a straight-up melodic ode to people and things that are loved but stink.

"I love you but sometimes you stink/But it’s okay, the new Febreze is here/It cleans odors away/So I can keep you near."

According to Hahn, "I’m very excited to be the voice of Febreze’s new 'Odor Odes' campaign. I love that we can humorously riff on all of the things we love the most that stink.

"That is real life, people."

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Super Bowl-Related Consumer Spend To Top $14B

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B-Dubs Intercepts Brett Favre For Super Bowl Guerrella Marketing Campaign

Lexus Want People To Experience Amazing During The Big Game

Hyundai Keeping It Real For Super Bowl

Anheuser-Busch Brews Bevy Of Creative For Big Game

Hollywood Super Bowl Playbook: Stars, Aliens, Pirates

Fox Eyes Biggest Ad Spend In Super Bowl History

Intel Takes Tom Brady 360 Degrees To Super Bowl

Houston Super Bowl Committee In Tune With Home-Grown Talent

To Reboot Image, GNC Will Play In Super Bowl LI

Super Bowl Could Have $200M Impact On Houston

Pepsi Delivers Super Bowl Promo With Papa John's

Bud Light Channels Willy Wonka For Super Bowl Campaign


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