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POLL POSITION
What Are You Watching In July 2018
 
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QUICK HITS

• Saturday’s Wimbledon Ladies’ Championship on ESPN earned a 2.1 overnight rating, up 27% from a 1.7 in 2017 (Garbine Muguruza vs. Venus Williams).  It was ESPN’s highest since 2015 (2.2 for Serena Williams vs. Muguruza).

• Mitsubishi Motors deal to become title sponsor for college football's (Dec 12 on ABC). The game was presented by in '16, but had no sponsor in '17. Currently played in Sam Boyd Stadium, it will move to the new venue, now under construction, in '20.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 T-Mobile Home Run Derby Participants
1. Jesus Aguilar Milwaukee Brewers
2. Bryce Harper Washington Nationals
3. Max Muncy Los Angeles Dodgers
4. Alex Bregman Houston Astros
5. Kyle Schwarzer Chicago Cubs
6. Javier Baez Chicago Cubs
7. Freddie Freeman Atlanta Braves
8. Rhys Hoskins Philadelphia Phillies
July 16 ESPN

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Wimbledon: Novak Wins See More Ads Below

COLLEGE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul022018

Roger Federer Hits Wimbledon Officially Serving Up $300M Uniqlo Alliance

By Barry Janoff

July 2, 2018: Roger Federer’s two-decade long alliance with Nike ended in March, but Federer did not appear on the courts of Wimbledon today as a king without clothes.

In his opening round match against Dusan Lajovic, No. 1 ranked Federer officially unveiled a multi-year alliance with Uniqlo, complete with brand logos on his shirt, headband, wristbands and warm-up jacket.

Nike is still in the picture as Federer is wearing their shoes as he seeks his ninth Wimbledon Grand Slam title (including 2017).

Financial details were not shared, but the deal was put at upward of $30 million annually over ten years, more than three times his most recent Nike pact, according to industry analysts.

The alliance goes beyond the tennis courts to R&D elements and will also encompass Federer’s altruistic endeavors, including the Roger Federer Foundation, which helps provide education opportunities for children in need.

“Mr. Federer is one of the greatest champions in history. My respect for him goes beyond sport,” Tadashi Yanai, Uniqlo founder and chairman, said in a statement.

“Our partnership will be about innovation on and off the court. We have a goal of making positive change in the world and I hope together we can bring the highest quality of life to the greatest number of people."

Yanai said that Uniqlo would help Federer “continue taking tennis to new places while exploring innovations in aa number of areas including technology and design with him.”

Uniqlo athletes also include tennis player Kei Nishikori, golfer Adam Scott, and wheelchair tennis champions Gordon Reid and Shingo Kunieda.

The leading tennis player on the list of Top 100 Highest-Paid Athletes is No. 7 Federer at $77.2 million, with his $12.2 million in earnings outweighed by more than five times by his $65 million in endorsements, according to Forbes.

His other sponsor deals include Mercedes-Benz, Rolex, Credit Suisse, Moet & Chandon, Barilla, Lindt’s, NetJets and Wilson.

According to Federer, “I am deeply committed to tennis and to winning championships. But like Uniqlo I also have a love for life, culture and humanity. We share a strong passion to have a positive impact on the world around us and look forward to combining our creative endeavors.”

To mark Roger Federer's return to Wimbledon as a record-breaking eight-time men's singles champion, Wimbledon has teamed up with the defending men's singles champion to release 1,888 limited-edition towels.

The 2018 Championships towel is embroidered with Federer's name, his eight Wimbledon trophies and year of victory.

Proceeds from the sale of the towels will be donated to the Wimbledon Foundation and Roger Federer Foundation.

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