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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Jul022018

Roger Federer Hits Wimbledon Officially Serving Up $300M Uniqlo Alliance

By Barry Janoff

July 2, 2018: Roger Federer’s two-decade long alliance with Nike ended in March, but Federer did not appear on the courts of Wimbledon today as a king without clothes.

In his opening round match against Dusan Lajovic, No. 1 ranked Federer officially unveiled a multi-year alliance with Uniqlo, complete with brand logos on his shirt, headband, wristbands and warm-up jacket.

Nike is still in the picture as Federer is wearing their shoes as he seeks his ninth Wimbledon Grand Slam title (including 2017).

Financial details were not shared, but the deal was put at upward of $30 million annually over ten years, more than three times his most recent Nike pact, according to industry analysts.

The alliance goes beyond the tennis courts to R&D elements and will also encompass Federer’s altruistic endeavors, including the Roger Federer Foundation, which helps provide education opportunities for children in need.

“Mr. Federer is one of the greatest champions in history. My respect for him goes beyond sport,” Tadashi Yanai, Uniqlo founder and chairman, said in a statement.

“Our partnership will be about innovation on and off the court. We have a goal of making positive change in the world and I hope together we can bring the highest quality of life to the greatest number of people."

Yanai said that Uniqlo would help Federer “continue taking tennis to new places while exploring innovations in aa number of areas including technology and design with him.”

Uniqlo athletes also include tennis player Kei Nishikori, golfer Adam Scott, and wheelchair tennis champions Gordon Reid and Shingo Kunieda.

The leading tennis player on the list of Top 100 Highest-Paid Athletes is No. 7 Federer at $77.2 million, with his $12.2 million in earnings outweighed by more than five times by his $65 million in endorsements, according to Forbes.

His other sponsor deals include Mercedes-Benz, Rolex, Credit Suisse, Moet & Chandon, Barilla, Lindt’s, NetJets and Wilson.

According to Federer, “I am deeply committed to tennis and to winning championships. But like Uniqlo I also have a love for life, culture and humanity. We share a strong passion to have a positive impact on the world around us and look forward to combining our creative endeavors.”

To mark Roger Federer's return to Wimbledon as a record-breaking eight-time men's singles champion, Wimbledon has teamed up with the defending men's singles champion to release 1,888 limited-edition towels.

The 2018 Championships towel is embroidered with Federer's name, his eight Wimbledon trophies and year of victory.

Proceeds from the sale of the towels will be donated to the Wimbledon Foundation and Roger Federer Foundation.

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