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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May272010

Roger Federer Thinks Global, Acts Global With New Mercedes-Benz Alliance

Federer, who signed a deal with Mercedes-Benz in 2008 to be a spokesman in China, now has a global deal with the automaker. (Photo: Mercedes-Benz)May 27, 2010: Mercedes-Benz said it has signed what it describes as a "multi-platform global marketing partnership" with Roger Federer, the world's top-ranked tennis player and 16-time Grand Slam champion. The partnership greatly expands an alliance under which Federer since 2008 has served as an ambassador for Mercedes-Benz China.

According to Mercedes-Benz, the global alliance includes the use of Federer's image, personal appearances and product placement. Financial terms of the multi-year deal were not disclosed. Federer earns about $40 million annually from his global endorsements, according to industry analysts.

The new agreement coincides with the start of Mercedes-Benz multi-year sponsorship deal with the US Tennis Open, which beginning in August designates Mercedes-Benz as the official vehicle of the US Open and presenting sponsor of the US Open men's singles championship.

Mercedes-Benz said it plans to use the new alliance with Federer "to extend the brand's visibility throughout the sport."

Federer is currently defending his men's singles title at the French Open. Among other initiatives in China, Federer has been an ambassador for the "Swing for the Stars" program initiated by the Chinese Tennis Assn. and Mercedes-Benz for players under 13.

"I am delighted that we are adding Roger Federer to the Mercedes-Benz family of sports and celebrity ambassadors on a global level," Stephen Cannon, vp-marketing for Mercedes-Benz USA, said in a statement. "We are looking forward to working with Roger on a number of initiatives. Much like our own brand, Roger has an impressive and unrivalled history. But the best is still yet to come."

Federer's other marketing partners include Gillette, Nike and Rolex.

Nike Campaign Celebrates Roger Federer's Tennis Grand Slam Titles

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