Top
POLL POSITION
Best Event Of May 2016
 
pollcode.com free polls
WHAT YOU SAY!?

"If you take away the 3's we're still in this game."

"We are finished and we are done with this game."

"The sun came up today."

Atlanta Hawks Twitter account regarding Wednesday night's 123-98 loss to the Cleveland Cavaliers, during which the Cavs set an NBA record with 25 made three-point shots

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

OLYMPICS

NBC $1B Milestone
USOC Marketing Goal
KT Tape Taps Games

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Gillette (1)

Monday
Jun112012

Roger Federer, Tyson Gay, Ryan Lochte Star In Gillette's Ode To Dad

By Barry Janoff

June 11, 2012: Procter & Gamble has been using the umbrella campaign, "Thank You, Mom," to bring together its brand and athlete endorsers in preparation for the 2012 Summer Olympics.

But in anticipation of Father's Day on June 20, P&G's Gillette is unveiling "Here's To Dad," which is an ode to father's played out to scenes of Roger Federer, Tyson Gay and Ryan Lochte preparing for and then in competition.

The 30-second spot breaks tonight during Game 6 of the NHL Stanley Cup Finals on NBC and other programming, and then goes into regular rotation this week.

To support the commercial, Gillette is searching for the "greatest fatherly advice ever." People are being directed to the brand's social media destinations at Facebook and Twitter (#HeresToDad) between now and June 17 to "share your dad's words of wisdom."

In the spot, we see Federer preparing for a tennis match, Gay getting ready for a track and field event and Lochte prepping for a swimming competition.

A voiceover offers, "The man who coached me. Yelled at me. Supported me. The man who cheered me on. Slapped me on the back. Who stood by me. To the man who made me the man I am today. Here's to Dad. Gillette: The best a man can get."

The spot ends with each man in an apparent victory stance and then a shot of P&G's official Olympic logo with the text: "Here's to Dad." (See the full spot here.)

Lochte and Gay star in their own Gillette commercials, which are currently running.

P&G's "Thank You, Mom" creative will continue through the Olympics, which begin July 27.

Gillette Helps Tyson Gay Stay Sharp For 2012 Olympics

Back to London 2012

Back to Home Page