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• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug312010

How Roger Federer's Sweet Tooth Caused Airport Woe (In A Humorous TV Spot)

"No chocolate balls allowed!"August 30, 2010: To coincide with the start of the 2010 U.S. Open, premium chocolate manufacturer Lindt USA has launched the TV leg of its global multi-media campaign featuring brand ambassador Roger Federer.

Federer. who enters the Open as the No. 2 ranked player in the world behind Rafael Nadal, signed a deal with Lindt in October 2009. Both Lindt and Federer call Switzerland home.

The humorous TV 30-second spot, “Airport,” will air nationally during the U.S. Open, with an extended version and behind-the-scenes footage on www.Lindt.com and YouTube. The U.S. Open runs now through Sept. 12 and will be broadcast on CBS, ESPN 2 and The Tennis Channel. Lead agency is Gotham Inc., New York.

Support will include a partnership with the Roger Federer Foundation that is intended to raise awareness and funds for the non-profit organization. For every match Federer wins during the Open, Lindt will donate $1,000 to the RFF, which primarily focuses its efforts in Africa, offering charitable grant-making opportunities to address the critical challenges in education for disadvantaged children.

Consumers and tennis fans also can visit the Lindt Facebook page to be part of the "Perfect Match Fan Giveaway" offering the opportunity to win a Nike duffle bag filled with Lindor Truffles every time Federer wins a round during the tournament. Federer has won the U.S. Open five times and was runner-up in 2009 to Juan Martin del Potro, who withdrew from this year's event due to injury.

The new creative supplements Lindt’s print and online “Do You Dream in Chocolate” campaign with Federer, which broke late last year.

In the TV spot, Federer is seen being questioned by two female airport security officers after getting off a plane. They open his duffle bag and find it filled with Lindor Truffles, which they claim they must confiscate. "New policy," they explain. "No chocolate balls." Then, eyeing Federer, they insist they must also detain him for further investigation.

Federer also has marketing deals with such companies as Nike, Gillette, Credit Suisse, Jura, Mercedes-Benz, Rolex and NetJets.

Lindt Chocolate's First Global Campaign With Roger Federer Nets Sweet Sweepstakes

Roger Federer Thinks Global, Acts Global With Mercedes-Benz Alliance

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