Friday
Nov302012

Champagne Campaign: Roger Federer Signs Global Deal With Mo√ęt & Chandon

By Barry Janoff

November 30, 2012: Roger Federer has been considered by many to be the champagne super nova among tennis players.

Now, the 17-time Grand Slam champion has made it official.

Federer has signed a deal to become a global ambassador for Moët & Chandon, including marketing, personal appearances and other activation.

Financial details were not disclosed.

"I am teaming with Moët & Chandon as their new brand ambassador," Federer, currently ranked No. 2 in the world behind Novak Djokovic, wrote on his Web site. "Not just any champagne but the world’s most loved. This is a real honor, and as a partnership, I see it as a natural match."

Moët & Chandon said its first champagne campaign with Federer would break in March.

The alliance is already being supported at the Web sites of both Federer and Moët & Chandon as well as social media destinations including YouTube, Facebook and Twitter.

According to Stéphane Baschiera, president and CEO for Moët & Chandon, “As a champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are extremely proud to welcome Roger Federer with Moët & Chandon’s hallmark hospitality. Roger Federer personifies the achievement, great generosity and tremendous style values that have been key to our House throughout its long history."

Federer's marketing deals also include Mercedes-Benz, Proctor & Gamble's Gillette, Rolex, Nike, Lindt and Credit Suisse.

"The House of Moët & Chandon is an absolute legend, one of the most iconic symbols of global success and style," said Federer. "I look forward to toasting with you my upcoming victories!"

Moët & Chandon is part of the Moët-Hennessy • Louis Vuitton (LVMH), one of the largest luxury goods businesses in the world.

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