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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov302012

Champagne Campaign: Roger Federer Signs Global Deal With Mo√ęt & Chandon

By Barry Janoff

November 30, 2012: Roger Federer has been considered by many to be the champagne super nova among tennis players.

Now, the 17-time Grand Slam champion has made it official.

Federer has signed a deal to become a global ambassador for Moët & Chandon, including marketing, personal appearances and other activation.

Financial details were not disclosed.

"I am teaming with Moët & Chandon as their new brand ambassador," Federer, currently ranked No. 2 in the world behind Novak Djokovic, wrote on his Web site. "Not just any champagne but the world’s most loved. This is a real honor, and as a partnership, I see it as a natural match."

Moët & Chandon said its first champagne campaign with Federer would break in March.

The alliance is already being supported at the Web sites of both Federer and Moët & Chandon as well as social media destinations including YouTube, Facebook and Twitter.

According to Stéphane Baschiera, president and CEO for Moët & Chandon, “As a champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are extremely proud to welcome Roger Federer with Moët & Chandon’s hallmark hospitality. Roger Federer personifies the achievement, great generosity and tremendous style values that have been key to our House throughout its long history."

Federer's marketing deals also include Mercedes-Benz, Proctor & Gamble's Gillette, Rolex, Nike, Lindt and Credit Suisse.

"The House of Moët & Chandon is an absolute legend, one of the most iconic symbols of global success and style," said Federer. "I look forward to toasting with you my upcoming victories!"

Moët & Chandon is part of the Moët-Hennessy • Louis Vuitton (LVMH), one of the largest luxury goods businesses in the world.

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