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POLL POSITION
What Are You Watching In April 2018
 
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QUICK HITS

• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Roger Federer (1)

Monday
Jul192010

Lindt Chocolate's First Global Campaign With Federer Nets Sweet Sweepstakes

July 19, 2010: Chocolate company Lindt is activating its first global campaign behind tennis star Roger Federer, anchored by a sweepstakes offering the top prize of a trip to New York to watch Federer in action and an ultimate prize of a trip to Zurich to take a tour of Lindt's headquarters with Federer.

Now through Sept. 12, 2010, consumers are being directed to www.Lindt.com to participate in "The Perfect Match" sweepstakes, a game that gives players the opportunity to win daily prizes, including Lindt Chocolate gift cards valued from $25-$100 value and Nike duffle bags autographed by Federer. Five consumers will have the opportunity to receive a three-day trip for two to New York this summer, where they can watch Federer "during one of the biggest tennis events of the year," according to Lindt.

The 2010 U.S. Open is being played in New York from Aug. 30-Sept. 12. Lindt is not an official U.S. Open marketing partner and is unable to use the event's branding or terminology in marketing.

In addition, all players will be entered into the grand prize sweepstakes for a chance to win a three-day trip for two to Zurich, Switzerland, to visit Lindt's global headquarters.  During the trip, the winner will attend a meet and greet with Federer and be given a personalized tour of the Lindt & Sprungli chocolate plant. The Federer campaign is also being supported via social media including Facebook and Twitter.

Federer, currently ranked No. 3 in the world behind Rafael Nadal and Novak Djokovic, signed with Lindt last October as the company's first global celebrity endorser. Like Lindt, Federer is a native of Switzerland.

Federer's other endorsement deals include Nike, Rolex, Gillette, Jura, Mercedes Benz, NetJets and Wilson.

"The values Federer and Lindt share — Swiss, premium, passion, quality — makes our partnership a 'perfect match,'" Thomas Linemayr, CEO and president of Lindt USA, said in a statement.  "Our sweepstakes is a great way for consumers to get a personal taste of our Swiss heritage, and experience the enjoyment of our premium chocolate and tennis-related prizes."

 

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