Top
POLL POSITION
Best Marketing Events In April 2017
 
pollcode.com free polls
KEEPING SCORE

NFL NETWORK THURSDAY NIGHT FOOTBALL (Exclusive)
Sept. 14
Houston at Cincinnati
Sept. 21
Los Angeles Rams at San Francisco
Nov. 2
Buffalo at New York Jets

CBS THURSDAY NIGHT FOOTBALL
Sept. 28
Chicago at Green Bay
Oct. 5
New England at Tampa Bay
Oct. 12
Philadelphia at Carolina
Oct. 19
Kansas City at Oakland
Oct. 26
Miami at Baltimore


NBC THURSDAY NIGHT FOOTBALL
Nov. 9
Seattle Seahawks at Arizona Cardinals
Nov. 16  
Tennessee Titans at Pittsburgh Steelers
Nov. 30 
Washington Redskins at Dallas Cowboys
Dec. 7
New Orleans Saints at Atlanta Falcons
Dec. 14
Denver Broncos at Indianapolis Colts
Mon. Dec. 25
Pittsburgh Steelers at Houston Texans
CBS/NBC Games will be simulcast on NFL Network and streamed live on Amazon Prime

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Monday
Jul192010

Lindt Chocolate's First Global Campaign With Federer Nets Sweet Sweepstakes

July 19, 2010: Chocolate company Lindt is activating its first global campaign behind tennis star Roger Federer, anchored by a sweepstakes offering the top prize of a trip to New York to watch Federer in action and an ultimate prize of a trip to Zurich to take a tour of Lindt's headquarters with Federer.

Now through Sept. 12, 2010, consumers are being directed to www.Lindt.com to participate in "The Perfect Match" sweepstakes, a game that gives players the opportunity to win daily prizes, including Lindt Chocolate gift cards valued from $25-$100 value and Nike duffle bags autographed by Federer. Five consumers will have the opportunity to receive a three-day trip for two to New York this summer, where they can watch Federer "during one of the biggest tennis events of the year," according to Lindt.

The 2010 U.S. Open is being played in New York from Aug. 30-Sept. 12. Lindt is not an official U.S. Open marketing partner and is unable to use the event's branding or terminology in marketing.

In addition, all players will be entered into the grand prize sweepstakes for a chance to win a three-day trip for two to Zurich, Switzerland, to visit Lindt's global headquarters.  During the trip, the winner will attend a meet and greet with Federer and be given a personalized tour of the Lindt & Sprungli chocolate plant. The Federer campaign is also being supported via social media including Facebook and Twitter.

Federer, currently ranked No. 3 in the world behind Rafael Nadal and Novak Djokovic, signed with Lindt last October as the company's first global celebrity endorser. Like Lindt, Federer is a native of Switzerland.

Federer's other endorsement deals include Nike, Rolex, Gillette, Jura, Mercedes Benz, NetJets and Wilson.

"The values Federer and Lindt share — Swiss, premium, passion, quality — makes our partnership a 'perfect match,'" Thomas Linemayr, CEO and president of Lindt USA, said in a statement.  "Our sweepstakes is a great way for consumers to get a personal taste of our Swiss heritage, and experience the enjoyment of our premium chocolate and tennis-related prizes."

 

Back to Ad Campaigns

Back to Home Page