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POLL POSITION
What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

SEARCH

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Indy 500: Danica Patrick More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Monday
Jul192010

Lindt Chocolate's First Global Campaign With Federer Nets Sweet Sweepstakes

July 19, 2010: Chocolate company Lindt is activating its first global campaign behind tennis star Roger Federer, anchored by a sweepstakes offering the top prize of a trip to New York to watch Federer in action and an ultimate prize of a trip to Zurich to take a tour of Lindt's headquarters with Federer.

Now through Sept. 12, 2010, consumers are being directed to www.Lindt.com to participate in "The Perfect Match" sweepstakes, a game that gives players the opportunity to win daily prizes, including Lindt Chocolate gift cards valued from $25-$100 value and Nike duffle bags autographed by Federer. Five consumers will have the opportunity to receive a three-day trip for two to New York this summer, where they can watch Federer "during one of the biggest tennis events of the year," according to Lindt.

The 2010 U.S. Open is being played in New York from Aug. 30-Sept. 12. Lindt is not an official U.S. Open marketing partner and is unable to use the event's branding or terminology in marketing.

In addition, all players will be entered into the grand prize sweepstakes for a chance to win a three-day trip for two to Zurich, Switzerland, to visit Lindt's global headquarters.  During the trip, the winner will attend a meet and greet with Federer and be given a personalized tour of the Lindt & Sprungli chocolate plant. The Federer campaign is also being supported via social media including Facebook and Twitter.

Federer, currently ranked No. 3 in the world behind Rafael Nadal and Novak Djokovic, signed with Lindt last October as the company's first global celebrity endorser. Like Lindt, Federer is a native of Switzerland.

Federer's other endorsement deals include Nike, Rolex, Gillette, Jura, Mercedes Benz, NetJets and Wilson.

"The values Federer and Lindt share — Swiss, premium, passion, quality — makes our partnership a 'perfect match,'" Thomas Linemayr, CEO and president of Lindt USA, said in a statement.  "Our sweepstakes is a great way for consumers to get a personal taste of our Swiss heritage, and experience the enjoyment of our premium chocolate and tennis-related prizes."

 

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