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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul192010

FedEx Shows Daydreams Can Come True, It Can Happen To You

Dreaming about the FedEx global sweepstakes could become a reality.July 18, 2010: FedEx is supporting the fourth year of its PGA Tour championship FedEx Cup with a global golf sweepstakes that will be touted via a multi-media effort that includes TV, print and Internet.

The sweepstakes launched on July 16 and runs through Sept. 12, 2010, offering the top prize of an international golf trip for four to one of five destinations:  Canada, Australia, Scotland, Spain or India. 
 
A dedicated Web site, www.Fedexcup.com, features humorous, golf-themed commentaries from comedian Tom Shillue; an updated FedEx Cup standings board and information about upcoming FedEx Cup events on the PGA Tour.

Two 30-second TV spots will run on both network and cable. Print will appear in such publications as Golf Digest and Golf World; online ads will appear on business and golf Web sites. Lead agency is BBDO, New York.

The two spots show how daydreaming about winning the FedEx Cup global golf sweepstakes could lead to complications in real life. In "Carpool," four guys going to work are in a car on the highway. They suddenly find themselves in a golf cart amidst the speeding morning rush hour traffic.  "What just happened?" one guy asks. "It's Paul," replies another, referring to the driver. "He's daydreaming about winning the FedEx Cup global sweepstakes." "I don't have time for this," the first guy yells. "I've got a call at 9:30." The four guys then find themselves in the golf car wearing kilts. "It looks like Paul's in Scotland," one of the passengers says. Another offers, "Wait a minute. They don't use golf carts in Scotland." The four men then find themselves running on the highway still in kilts with golf bags on their backs.

Although you might win the FedEx global sweepstakes, it could be a hazard to others.In "Pond," a man named Ed is in his office daydreaming about being in Australia as part of the FedEx Cup global sweepstakes. That turns his office into a water hazard, complete with alligators, much to the chagrin of the people who enter and find themselves a real part of the daydream. A voiceover in both offers,  "We understand. You want to golf the world." Viewers are then directed to the Web site for more details.

The FedEx Cup participants will be determined in the final three events of the PGA Tour — The Barclays, the Deutsche Bank Championship and the BMW Championship — with the top 30 players ranked by points competing at the Tour Championship presented by Coca-Cola Sept. 23-26 at Atlanta's East Lake Golf Club. Tiger Woods won in 2007 and 2009, Vijay Singh in 2008. Ernie Els has been the points leader for most of the 2010 season.

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