Top
QUICK HITS

• TB12, the fitness and wellness organization co-founded by Tom Brady, has launched the TB12 Method mobile application, offering a “roadmap to the TB12 Method and lifestyle . . . a more natural, holistic and comprehensive training approach that focuses on muscle pliability, creating softer, longer and more resilient muscles,”
• Good news for effort: 'Puerto Rico is open for tourism — 100+ operational, 4K taking orders. All fully operational. Major tourism attractions Island-wide have been cleaned & restored.'
• Kelley McCormick is joining Under Armour in a newly created position as svp-corporate communications. She most recently was managing director for SKDKnickerbocker communications agency.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Sell NFL Jerseys Dick's Sporting Goods (Season to Date)

1. Carson Wentz QB Philadelphia Eagles
2. Dak Prescott QB Dallas Cowboys
3. Tom Brady QB New England Patriots

4. Ezekiel Elliott RB Dallas Cowboys
5. Von Miller LB Denver Broncos
6. Odell Beckham Jr, WR New York Giants
7. Antonio Brown WR Pittsburgh Steelers

8. Rob Gronkowski TE New England Patriots
9. James Conner RB Pittsburgh Steelers
10. Julio Jones WR Atlanta Falcons
11. Matthew Stafford QB Detroit Lions
12. Mitch Trubisky QB Chicago Bears
13. A.J. Green WR Cincinnati Bengals
14. Luke Kuechly LB Carolina Panthers
15. J.J. Watt DE Houston Texans

SOURCE: DICK'S SPORTING GOODS

BUY SELL

Top-Selling MLS Jerseys
1. Miguel Almirón
2. Bastian Schweinsteiger
3. Josef Martínez
4. Jordan Morris
5. David Villa
6. Clint Dempsey
7. Sebastian Giovinco
8. Kaká
9. Andrea Pirlo
10. Nicolás Lodeiro

SOURCE: MLSStore.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May182015

FedEx Delivers Multi-Platform Alliance As Lead Sponsor For UEFA Europa League

Special to NYSportsJournalism.com

May 17, 2015: In an effort to expand their space on the global sports stage, FedEx has signed a three-season deal with the Union of European Football Associations, the governing body of European football, making FedEx the lead sponsor in the UEFA Europa League.

The pact kicks in at the start of the 2015-16 season and runs through 2017-18.

Financial terms were not revealed.

FedEx's roster of sports alliances includes the NFL, ATP World Tour, 2014 Ryder Cup and PGA Tour, as well as naming rights for FedEx Field, home for the NFL's Washington Redskins.

“As one of the most important European football Cup competitions, the UEFA Europa League is a perfect sponsorship for FedEx, which has a strong commitment to doing business across borders throughout the European region,” Andrew Self, vp-marketing and communications for FedEx Express Europe, said in a statement.

The UEFA Europa League includes 192 clubs in 54 European nations, which FedEx said "aligns with [our] presence and network in the region."

According to Guy-Laurent Epstein, marketing director for UEFA Events SA, "Having such a recognizable and established brand as FedEx as the main sponsor will only help to maintain the growth in popularity of the competition among fans, clubs and players globally. We look forward to collaborating with FedEx."

FedEx said it plans to support the alliance with a multi-platform strategy, including TV, print, Internet, social media, stadium signage and ticketing, hospitality and other activations throughout Europe.

"This is a great way for us to reinforce the commitment and passion that our employees demonstrate every day in all our markets across the region.”

The sponsorship will also see FedEx deliver the UEFA championship trophy to the stadium for the final.

Other UEFA marketing partners include adidas, transportation group SNCF, Credit Acricole and Proman.

“The UEFA Europa League is an elite competition based on a foundation of grassroots football," said FedEx's Self. "It has a great mix of famous clubs and local teams, and reflects the genuine passion of fans across Europe. It is a great way for us to reinforce the commitment and passion that our employees demonstrate every day in all our markets across the region.”

Back to Home Page