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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct172012

Felix Baumgartner's Edge Of Space Freefall Earns $60 Million+ In Value For Sponsors

By Barry Janoff

October 17, 2012: When Felix Baumgartner stepped into space and took a 24-mile leap to Earth on Oct. 14, he landed in New Mexico and onto the radar screens of more than 12 million people who watched his four minute, 20 second journey.

The 43-year-old Austrian skydiver, who at one point became the first human to break the sound barrier under his own power, also put his partners on the worldwide marketing web to the tune of some $63 million in sponsor value, according to Front Row Analytics, a division of Comcast-Spectator's Front Row Marketing Services.

"The record jump pulled in almost $63 million in sponsor value not just for primary brand partner Red Bull, but for Zenith watches, Riedel Communications and Cypres Skydiving devices, all of which were part of Baumgartner’s successful leap," according to Front Row Analytics.

The breakdown of overall value bodes best for lead sponsor Red Bull, which garnered a projected  $48,116,333 from the branding exposure of the Red Bull Stratos project. Lead sponsor Zenith Watches will receive an estimated $12,401,300. And secondary sponsors including Cypres and Riedel will realize $1.5 million and $216,000, respectively, in media value, according to Front Row Analytics.

“Given the timing of the jump on a crowded Sunday afternoon, it is amazing how much exposure the record quickly received,” said Eric Smallwood, svp for Front Row Analytics. “While many focused just on Red Bull and their partnership, his secondary sponsors also pulled in some record dollars, again showing that timing and brand placement is everything when looking for exposure.”

Baumgartner, an ex-Austrian paratrooper, has been aligned with Red Bull since 1988, and the Red Bull Stratos project itself has been in progress since 2005. No total cost has been on the event, which would include millions to build and launch the space capsule and the cost of the specialized suit he wore, among other high-end accoutrements.

Front Row Analytics said they arrived at the $63 million figure "by looking at the branding exposure from signage, verbal mentions, on-screen text and logo placement) from Felix’s space suit, space capsule, lift crane, support team clothing, spectators apparel from the Live broadcast on YouTube and Discovery Channel in the U.S. and Canada." In addition, they analyzed the value received from broadcasts outside of North  America in more than 200 countries.

In addition, Front Row Analytics projected the value that will be received from all other exposure coming from the live jump, including "special TV programs, news radio and TV broadcast highlights prior to and well after the jump; newsprint and magazine editorial content and photographs; social media and Internet exposure and other ancillary exposure, such as promotional spots and merchandise."

Among other post-jump ventures, Discovery Channel/National Geographic is producing a special broadcast. Baumgartner's long-term marketing impact is being debated by analysts. Baumgartner said this would be his last such extreme challenge.

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