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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct072013

Actor Will Ferrell Is Anchorman Ron Burgundy As Dodge Durango Salesman

By Barry Janoff

October 7, 2013: Will Ferrell has starred in such comedic sports-related movies as Semi-Pro, Blades of Glory and Talladega Nights: The Ballad of Ricky Bobby, as well as Elf, the lead character in the animated Megamind and Anchorman: The Legend of Ron Burgundy.

Ferrell is reprising his 2004 role as Burgundy in Anchorman 2: The Legend Continues, scheduled for release in December.

And as he did to support the release of Semi-Pro in 2008, when his Jackie Moon character starred in TV commercials for Bud Light and Old Spice, Ferrell has broken the fourth wall by having his fictitious Ron Burgundy character become a real spokesman for the 2014 Dodge Durango.

The co-branded multi-media marketing campaign comes via a marketing alliance between Anchorman production company Paramount Pictures and the Chrysler Group, whose 2014 Dodge Durango is scheduled to start hitting showrooms in December.
 
The effort is anchored by a series of TV spots that will get heavy airtime during sports programming on ESPN, MLB Network, NBA TV, NBC Sports Network, TBS, TNT and the Big Ten Network.

The commercials, which began to break over the weekend during NFL and MLB programming, will also air on Comedy Central, E! Entertainment Television, FX, Esquire Network, MTV, Spike, Travel Channel, Discovery Channel, USA Network, Animal Planet, Adult Swim, Food Network, Nick at Nite, Science Channel and AMC, among others.

Support encompasses print, Internet including BurgundyDodge.com and Ferrell's channel on Funny or Die and social media such as Ron Burgundy Twitter Takeovers, Instagram video clips, a Tumblr page featuring animated GIFS and memes and a dedicated Pinterest board for Ron Burgundy featuring videos and content.

Lead agency is Wieden+Kennedy, Portland, Oregon.

"From the very first day of Anchorman 2 production, we have seen a relentless demand from fans for more Ron Burgundy," LeeAnne Stables, evp-worldwide marketing partnerships for Paramount Pictures, said in a statement. "This fully integrated Dodge campaign allows us to reach the broader movie audience through a massive television, print and digital plan that will build even more anticipation for the film. Hats off to Dodge for being a groundbreaker in terms of content creation, and for securing a boastful pitchman that is as imbedded in American pop culture as the Durango itself.

According to Tim Kuniskis, president and CEO for Dodge Brand, "Just as Ron Burgundy is kind of a big deal, the 2014 Dodge Durango also stands out in a crowd with its combination of best-in-class power, towing and fuel economy, in addition to its class exclusive technology," "The Dodge brand's partnership with Paramount Pictures and Anchorman 2: The Legend Continues aligns perfectly with our consumers' sensibilities."

TV and Web commercials include:

• "Horsepower," in which Burgundy chastises a horse because it is no match for the Dodge Durango's 360 horsepower engine. "With one horse power, that makes you feel pretty dumb, doesn't it?" he asks the horse. "This car is literally 360 times more powerful than you."

• "Gumball Machine" finds Burgundy raving about the Dodge Durango's "beautiful injection-molded thermoplastic olefin" glove box, which "comfortably fits two turkey sandwiches or 70 packs of gum! I'm not lying. Gum for days!"

• In "Ride," Burgundy begins to talk about the Dodge Durango's MPG fuel performance, but gets sidetracked because he can't figure out what MPG stands for: "Emm-pah-gahs? Mup-ah-gahs? Imp-a-gahs? I'm saying it right . . . but it just doesn't sound familiar."

• "Ballroom Dancers" is a two-part spot that breaks during Dancing with the Stars and features Burgundy having an on-going feud with dancers whom he feels are invading the space set up for his presentation of the Dodge Durango.

Dodge said that additional spots and other marketing activation would roll out in the weeks leading up to the release of both the movie and the Dodge Durango.

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