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• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Oct072013

Actor Will Ferrell Is Anchorman Ron Burgundy As Dodge Durango Salesman

By Barry Janoff

October 7, 2013: Will Ferrell has starred in such comedic sports-related movies as Semi-Pro, Blades of Glory and Talladega Nights: The Ballad of Ricky Bobby, as well as Elf, the lead character in the animated Megamind and Anchorman: The Legend of Ron Burgundy.

Ferrell is reprising his 2004 role as Burgundy in Anchorman 2: The Legend Continues, scheduled for release in December.

And as he did to support the release of Semi-Pro in 2008, when his Jackie Moon character starred in TV commercials for Bud Light and Old Spice, Ferrell has broken the fourth wall by having his fictitious Ron Burgundy character become a real spokesman for the 2014 Dodge Durango.

The co-branded multi-media marketing campaign comes via a marketing alliance between Anchorman production company Paramount Pictures and the Chrysler Group, whose 2014 Dodge Durango is scheduled to start hitting showrooms in December.
 
The effort is anchored by a series of TV spots that will get heavy airtime during sports programming on ESPN, MLB Network, NBA TV, NBC Sports Network, TBS, TNT and the Big Ten Network.

The commercials, which began to break over the weekend during NFL and MLB programming, will also air on Comedy Central, E! Entertainment Television, FX, Esquire Network, MTV, Spike, Travel Channel, Discovery Channel, USA Network, Animal Planet, Adult Swim, Food Network, Nick at Nite, Science Channel and AMC, among others.

Support encompasses print, Internet including BurgundyDodge.com and Ferrell's channel on Funny or Die and social media such as Ron Burgundy Twitter Takeovers, Instagram video clips, a Tumblr page featuring animated GIFS and memes and a dedicated Pinterest board for Ron Burgundy featuring videos and content.

Lead agency is Wieden+Kennedy, Portland, Oregon.

"From the very first day of Anchorman 2 production, we have seen a relentless demand from fans for more Ron Burgundy," LeeAnne Stables, evp-worldwide marketing partnerships for Paramount Pictures, said in a statement. "This fully integrated Dodge campaign allows us to reach the broader movie audience through a massive television, print and digital plan that will build even more anticipation for the film. Hats off to Dodge for being a groundbreaker in terms of content creation, and for securing a boastful pitchman that is as imbedded in American pop culture as the Durango itself.

According to Tim Kuniskis, president and CEO for Dodge Brand, "Just as Ron Burgundy is kind of a big deal, the 2014 Dodge Durango also stands out in a crowd with its combination of best-in-class power, towing and fuel economy, in addition to its class exclusive technology," "The Dodge brand's partnership with Paramount Pictures and Anchorman 2: The Legend Continues aligns perfectly with our consumers' sensibilities."

TV and Web commercials include:

• "Horsepower," in which Burgundy chastises a horse because it is no match for the Dodge Durango's 360 horsepower engine. "With one horse power, that makes you feel pretty dumb, doesn't it?" he asks the horse. "This car is literally 360 times more powerful than you."

• "Gumball Machine" finds Burgundy raving about the Dodge Durango's "beautiful injection-molded thermoplastic olefin" glove box, which "comfortably fits two turkey sandwiches or 70 packs of gum! I'm not lying. Gum for days!"

• In "Ride," Burgundy begins to talk about the Dodge Durango's MPG fuel performance, but gets sidetracked because he can't figure out what MPG stands for: "Emm-pah-gahs? Mup-ah-gahs? Imp-a-gahs? I'm saying it right . . . but it just doesn't sound familiar."

• "Ballroom Dancers" is a two-part spot that breaks during Dancing with the Stars and features Burgundy having an on-going feud with dancers whom he feels are invading the space set up for his presentation of the Dodge Durango.

Dodge said that additional spots and other marketing activation would roll out in the weeks leading up to the release of both the movie and the Dodge Durango.

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