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• The NHL has signed a deal naming Jägermeister the “official shot” for the league, supported by multi-platform activation at the league level — including such jewels events as the Bridgestone Winter Classic, NHL All-Star Weekend and Stanley Cup Playoffs — and club level alliances. According to Chris Peddy, U.S. CMO for Mast-Jägermeister, via the brand, "As the official ice cold shot of the NHL, our fans will enjoy the ice cold herbal liqueur they love with the unparalleled experience of the NHL."

• Via the NBA’s Charlotte Hornets: ”As part of the Charlotte Hornets' continued effort to assist residents of the Carolinas who have suffered due to the devastation caused by Hurricane Florence, Hornets Chairman Michael Jordan is donating $2 million to organizations aiding in the relief and recovery efforts. Jordan is contributing $1 million each to the American Red Cross and the Foundation For The Carolinas’ Hurricane Florence Response Fund.”

• MLB’s Baltimore Orioles at their home game Tuesday during National Federation for the Blind Night in Oriole Park at Camden Yards became the first pro sports team in the U.S. to wear jerseys with Braille lettering (for the team name on the front, the player’s name on the back).

• Per AP: North Korean leader Kim Jong Un and South Korean President Moon Jae-in said in a statement today that their respective countries plan to jointly bid for the 2032 Summer Olympics. Germany, Australia, Indonesia and India also are among those having expressed interest in hosting the Games that year.

POLL POSITION
What Are You Watching September 2018
 
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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar072018

100 Days To World Cup Has FIFA, Fox, Telemundo Deportes, Putin Kicking Balls

By Barry Janoff

March 6, 2018: In what was billed as a preview of action that will take place this summer, FIFA, Fox Sports, NBCU’s Telemundo Deportes, marketers, fans and even Vladimir Putin celebrated 100 Days to the World Cup, which will take place in Russia June 14-July 15.

FIFA had what arguably was the most eccentric clip of the day: Russian leader Putin kicking and heading a soccer ball with FIFA president Gianni Infantino in the Kremlin
.
The scene was part of a 90-second promo spot from FIFA, “100 Days to Go,” which shows current and retired players from around the world — including England’s Wayne Rooney, Brazil’s Ronaldo, Argentine’s Diego Maradona, Mexico’s Jorge Campos, Nigeria’s Jay-Jay Okocha, Australia’s Harry Kewell and Japan’s Hidetoshi Nakata — in various soccer action poses counting down to “The Greatest Show on Earth.”

FIFA official marketing partners are also set to ramp-up activation as the competition nears.

FIFA Global Partners are adidas, Coca-Cola, Gazprom, Hyundai-Kia Motors, Qatar Airways, Visa and Wanda Group.

FIFA World Cup sponsors include Anheuser-Busch (Budweiser), Hissende, McDonald’s, Mengniu and Vivo.

Fox Sports, entering its first time as the official English-language broadcaster for the 2018 FIFA World Cup (taking over from ESPN), used the occasion to unveil various marketing and technical elements.

Among them were a promotion spot, “The World Becomes The World Cup”; the original theme song to be used during World Cup broadcasts —  “Where Angels Fear to Tread” by Russian neoclassical pianist and composer Kirill Richter — and company-wide coverage and initiatives across all Fox Networks Group channels, including television, digital and social platforms.

Fox Sports said it would produce 100 FIFA World Cup features and video essays, premiering on June 14 during coverage of the opening match, providing audiences with “one-of-kind storytelling journeys of the most compelling and inspiring athletes and teams participating in the tournament.”

In addition, Fox  Sports, which said it would be the only network in the world with a standalone studio set in Moscow’s Red Square at this summer, launched the “100 Most Memorable FIFA World Cup Moments” countdown and a weekly minute-long "Road to Russia" segment featuring this year’s FIFA World Cup hopefuls.

“Today, we celebrate another milestone in our journey to Russia,” David Neal, executive producer for FIFA World Cup on Fox and vp-production for Fox Sports, said in a statement.

“We are delighted to kick off the celebration by unveiling Kirill’s extraordinary Fox Sports World Cup theme music, rolling out the digital and social campaigns and implementing company-wide initiatives, helping to build momentum before the tournament begins on June 14.”

Concurrently, NBCUniversal’s Telemundo Deportes, the exclusive Spanish-language home for the World Cup. revealed a series of key updates for its coverage plans and alliances with such marketers as Sprint, Coca-Cola and Volkswagen

As an official FIFA partner, Coca-Cola will be the presenting sponsor of the Telemundo Deportes Post-Game, “El Resumen del Partido,” for all 64 World Cup matches as well as the in-game match clocks.

Powerade, a Coca-Cola Co. brand, will have exposure during the tournament via socially led activations.

Sprint will work with Telemundo Deportes as the official halftime sponsor of all 64 matches.

Sprint said it would offer its customers an exclusive portal in the Telemundo Deportes En Vivo app that will be home to various content all in one place, inclusive of FIFA content that no one else can provide in Spanish-language.

Volkswagen will be presenting sponsor for the network’s primetime show exclusively dedicated to the FIFA World Cup (to air nightly from 7-8 PM ET).

Volkswagen will have brand presence within each of the 64 matches as well as within Telemundo Deportes live-stream coverage. All Volkswagen content will feature the new Jetta and Tiguan models.

The network is partnering with global youth media brand VICE to produce short-form features and stories of the “culture and fandom that the World Cup brings around the world.”

The content will air exclusively across Telemundo Deportes’ television coverage during the FIFA World Cup and TelemundoDeportes.com.

As part of its planned 1,000-plus hours of FIFA World Cup content across digital platforms, Telemundo Deportes unveiled a content partnership with NBCU Digital Lab to create “Somos el Mundial,” a digital docu-series to be featured on TelemundoDeportes.com and Telemundo Deportes’ YouTube page.

In addition, BuzzFeed will create short-form content from the series to be integrated across its platforms. The series will debut in May and continue running during the tournament.

“This will be the most consumed and most widely distributed digital event in Spanish-language television history."

According to Ray Warren, president forTelemundo Deportes, “This will be the most consumed and most widely distributed digital event in Spanish-language television history. All of the initiatives announced today support our mission to bring our viewers the most authentic and complete coverage in the history of the tournament.”

Other key digital highlights for Fox Sports’ month-long tournament coverage include the “first instant native highlights on Twitter for every single goal of the FIFA World Cup,” a live show every match day from Red Square hosted by Rachel Bonnetta and daily Publisher Stories on Snapchat chronicling the World Cup.

All matches will be available live on Fox Sports GO, with special pre-game content on “Who You Got?,” and post-game highlights “90’ in 90’” distributed across FoxSports.com, the Fox Sports App and Fox Sports’ social handles, set to launch around the first match on June 13. 

World Cup

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