Top
NEWS REAL

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Jun212016

A-B Takes Lead Role As Film, Food Festival Sponsorship Spend Hits Record $878M

By Barry Janoff

June 21, 2016: Film festivals in such places as Sundance, Cannes, Chicago, Los Angeles and Tribeca (NY) are a great place for creative artists, filmgoers, industry bigwigs and consumers to gather, share ideas and generate excitement.

Concurrently, food and wine festivals held in such places as New York, Los Angeles, Austin, Las Vegas and Washington DC have become a Mecca for uncovering soon-to-be hot trends and ingenious food and drink visionaries.

They also have become a focal point for brands and marketers.

Sponsorship spending on film, art, food and wine festivals and related annual events is expected to reach a record $878 million in 2016, a 2.1% increase over and some $18 million more than the $860 million spend in 2015, according to research and consulting firm IEG, Chicago.

The increase has been steadily rising over the past few years.

Sponsorship spend on film, art, and food & wine festivals was $847 million in 2014, $839 million in 2013 and $825 million in 2012, according to IEG's 2016 Film, Art, Food & Wine Festival Sponsorship Report.

The primary reason: "Sponsors’ growing interest in digital inventory, an asset many fairs and festivals have been slow to embrace," per IEG.

However, according to IEG, the increase lags sponsorship spending in sports (5%), entertainment (4.2 %) and every other property segment, as well as the projected 4.5% increase in overall North American sponsorship spending.

The most active sponsor of film and art festivals is Anheuser-Busch InBev. According to IEG, 20% of properties with a sponsor in the malt beverage category report a sponsorship with an Anheuser-Busch brand.

Leading sponsors also included Marriott (11%), Coca-Cola (9%), NBC (9%) and TimeWarner (9%).

The most active category sponsoring film and art festivals was entertainment, with companies in the entertainment category six times more likely to sponsor film and art festivals than the average of all sponsors.

The Top Ten most-active categories sponsoring film and art festivals also includes government (5.1), alcoholic beverages (4.8), TV-cable (4.5), hotels-resorts (3.2), education (2.9), banks (2.5), radio (2.3), associations (2.3) and magazines (2.3).

Anheuser-Busch InBev is also the most active sponsor of food and wine festivals, with 46% of those with a sponsor in the malt beverage category reporting a partnership with the company.

That figure is double the next most active sponsor, PepsiCo (23%), followed by Coca-Cola (19%), Berkshire Hathaway (19%), Starwood Hotels & Resorts (15%) and E&J Gallo (15%).

The most active categories sponsoring food and wine festivals were led by food. Food companies are 8.8 times more likely to sponsor food and wine festivals than the average of all sponsors, per IEG.

The most active categories here also include beer (5.2), wine (3.5), hotels-resorts (2.6) and spirits (2.4).

Top film festivals include: Sundance (January 2017), Cannes (May 2017), Big Apple Film Festival (Nov. 1-5), Beverly Hills Film Festival (April 2017), Boston Film Festival  (Sept. 17-21), Chicago International FIlm Festival (Oct. 13-27), New York FIlm Festival (Sept. 25-Oct. 11), Los Angeles Film Festival (June 2017), Telluride (Col.) Film Festival (Sept. 2-5) and the Tribeca (NY) Film Festival.

Top Food & Wine Festivals include: the South Beach (Fla) Wine & Food Festival (February 2017), Austin Food and Wine Festival (April 2017), New Orleans Wine & Food Experience (May 2017), Los Angeles Food & Wine Festival (Aug. 25-28), Maine Lobster Festival (Aug. 3-7), Las Vegas Wine & Food Festival (Sept. 15-18), Taste of DC (Oct. 8-9) and the Food Network NY Food & Wine Festival (Oct. 13-16).

Performing Arts Sponsorship Deals Near $1B

Back to Home Page