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• Universal Casting in Miami has been looking for people to fill three roles for what was called a “major commercial” with Serena Williams: Serena at 7-13 years old, 15-19 and 22-27. “Those auditioning must be proficient tennis players and must look like Serena.”   

• NFL Network’s Good Morning Football is in London for six days starting today (Monday, Oct. 22) leading up to the Philadelphia Eagles vs. Jacksonville Jaguars game in Wembley Stadium on Sunday (Oct. 28). Good Morning Football will air Monday-Friday (7 AM ET) from Westminster Live Studios. 

• Charles Wang, 74, businessman and former owner of the New York Islanders (2000-16), passed away on Sunday morning. RIP.

• ESPN said it generated its best NBA opening week rating since 2014 on Saturday for LeBron James’ home-opener with the Los Angeles Lakers. The Lakers vs. Rockets game telecast, won by Houston, 124-115, drew a 2.5 metered market rating, also making it the highest-rated NBA regular season game on ESPN since the Warriors 73rd win game in April of 2016.

POLL POSITION
The Rock & Roll Hall of Fame nominees for the Class of 2019: • Def Leppard • Devo • Janet Jackson • John Prine • Kraftwerk • LLCoolJ * MC5 • Radiohead • Rage Against the Machine • Roxy Music * Stevie Nicks • The Cure • Todd Rundgren • Rufus & Chaka Khan • The Zombies VOTE HERE
KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)

BUY SELL

Weekend Box Office Oct. 12-14
1. Venom $35.7 M
2. A Star Is Born $28M
3. First Man $16.6M
4. Goosebumps 2 $16.2M
5. Smallfoot $9.3M
6. Night School $8M
7. Bad Times at the El Royale $7.2M
8. The House With A Clock In Its Walls $4M
9. The Hate U Give $1.8M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar062017

Unhidden Figures: March Madness Means More Beer, Pizza, $150M Economic Impact

By Barry Janoff

March 6, 2017: By the numbers, the NCAA Div. I Men’s Basketball Tournament runs from the First Four on March 14-15 through the Final Four on April 1 and championship game on April 3, with 68 teams and some 900 players seeking to become this year’s real deal or Cinderella.

But the numbers can be drilled down much farther.

This year, with the Final Four and title games in the University of Phoenix Stadium, the city is projected to realize an economic impact of $100-$150 million, according to financial, credit score and consulting e-firm WalletHub, a division of Evolution Finance, Washington DC.

According to WalletHub, there will be some 125,000 visitors descending on Phoenix, expected to spend an average of $2,100 each on such items as lodging, food and transportation.

The economic impact on Dayton, Ohio, home to the First Four, has reached an estimated $70 million since 2001, according to the Dayton Convention & Visitors Bureau.

By comparison, in 2012, with the March Madness Final Four games tha took place in the Mercedes-Benz SuperDome, New Orleans realized an economic impact of $135 million, according to the New Orleans Visitors and Convention Bureau.

In 2013, Atlanta hosted the Final Four and had an economic impact of about $70 million, according to the Atlanta Local Organizing Committee. In 2014, in Dallas, the economic impact was put at $183 million and an additional $56 million in Arlington, home to Final Four venue AT&T Stadium, according to the North Texas Local Organizing Committee.

In 2015 in Indianapolis, the impact from hosting the Final Four was about $71 million; and in 2016 in Houston, which hosted the 2016 Final Four, the city had an economic impact of about $150 million, according to the respective city’s organizing committees.

The average price of a single-game ticket to the Final Four this year is $477, but resale prices may go from between $9,600 for court-level seats to $558 for upper levels.

Meanwhile, 81% of human resource pros say their company has no policy in addressing office pools and the completion of brackets, perhaps not such a good thing as some $4 billion will be lost at the corporate level due to "unproductive workers during March Madness," said WalletHub.

There were 70 million tournament brackets completed regarding the men’s basketball tournament last year. Odds of filling out a perfect bracket: One in 9,200,000,000,000,000,000.

In keeping with odds and March Madness, an estimated $9.2 billion was wagered on 2016 Tournament games — some $8.9 billion of it illegally, per WalletHub.

Some categories should, as usual, benefit from March Madness.

An average of 14 million barrels of beer are produced monthly — except for March when WalletHub reports that 17.5 million barrels are produced.

The sales of pizza and desserts also goes up, most significantly among fans of teams that have lost their March Madness games: a 19% increase in pizza and a 9% increase in desserts.

Concurrently, while they are eating and watching games on TV on CBS and on Turner Sports’ three cable stations, TBS, TNT and truTV, fans are multi-taking.

Last year, while an average of 17.8 million watched the title game on TBS, TNT and truTV, there were 56 million combined impressions generated on Twitter and Facebook during the National Championship game in which Villanova defeated North Carolina, 77-74.

NBA Back On The Road Again To 'Big Dance'

Marriott Books Room For March Madness Marketing

Charles Barkley Finds His Next NBA Battle For NCAA Tourney

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