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NEWS REAL

• Timex has partnered with more than 60 colleges and universities to design watches featuring the logo from each respective school for the College Tribute Collection. (See the schools here.)

• Kellogg's Cheez-It brand has signed a multi-year deal to become title sponsor for the Cheez-It Bowl , the college football game formerly known as the Cactus Bowl, which features teams representing the Big 12 and Pac-12 Conferences in Chase Field, Phoenix. Cheez-It also becomes the game's exclusive snacks partner. The 30th edition of the game is scheduled for Dec. 26, (ESPN).

• Events DC, the official convention and sports authority for the District of Columbia, and the Professional Fighters League said the PFL playoff semi-final matches would be held in the new Entertainment and Sports Arena on Oct. 20.

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Marvel Studios 10th Anniversary Film Festival Schedule (Check local IMAX for times)

• Thursday Aug. 30
Iron Man, The Incredible Hulk, Iron Man 2, Thor

• Friday Aug. 31
Captain America: The First Avenger, Avengers, Iron Man 3, Thor: The Dark World

• Saturday Sept. 1
Captain America: The Winter Soldier, Guardians of the Galaxy, Avengers: Rise Of Ultron, Ant-Man

• Sunday Sept 2.
Captain America: Civil War, Doctor Strange, Guardians of the Galaxy Vol. 2, Spider-Man: Home Coming

• Monday Sept. 3
Thor: Ragnarok. Black Panther, Avengers: Infinity War, Ant-Man and the Wasp

• Tuesday Sept. 4 Origins
Iron Man, Spider-Man: Home Coming, Black Panther, Doctor Strange

• Wednesday Sept. 5 Team Ups
Guardians of the Galaxy Vol. 2, Captain America: Civil War, Avengers, Avengers: Infinity War

• Thursday Sept. 6 Fans Choice
Avengers, Iron Man

BUY SELL

WEEKEND BOX OFFICE (August 17-19)

1. Crazy Rich Asians - Warner Bros. - $25.2M
2. The Meg  - Warner Bros. - $21.1M
3. Mile 22 - STX Entertainment - $13.6M
4. Alpha - Sony - $10.5M
4. Mission: Impossible - Fallout - Paramount - $10.5M
6. Disney's Christopher Robin - Disney - $8.9M
7. BlacKkKlansman - Focus Features - $7M
8. Slender Man - Sony - $5M
9. Hotel Transylvania 3 - Sony - $3.7M
10. Mamma Mia! Here We Go Again - Universal - $3.4M
11. The  Equalizer 2 - Sony - $2.8M
12. The Spy Who Dumped Me - Lionsgate - $2.6M

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar062017

Unhidden Figures: March Madness Means More Beer, Pizza, $150M Economic Impact

By Barry Janoff

March 6, 2017: By the numbers, the NCAA Div. I Men’s Basketball Tournament runs from the First Four on March 14-15 through the Final Four on April 1 and championship game on April 3, with 68 teams and some 900 players seeking to become this year’s real deal or Cinderella.

But the numbers can be drilled down much farther.

This year, with the Final Four and title games in the University of Phoenix Stadium, the city is projected to realize an economic impact of $100-$150 million, according to financial, credit score and consulting e-firm WalletHub, a division of Evolution Finance, Washington DC.

According to WalletHub, there will be some 125,000 visitors descending on Phoenix, expected to spend an average of $2,100 each on such items as lodging, food and transportation.

The economic impact on Dayton, Ohio, home to the First Four, has reached an estimated $70 million since 2001, according to the Dayton Convention & Visitors Bureau.

By comparison, in 2012, with the March Madness Final Four games tha took place in the Mercedes-Benz SuperDome, New Orleans realized an economic impact of $135 million, according to the New Orleans Visitors and Convention Bureau.

In 2013, Atlanta hosted the Final Four and had an economic impact of about $70 million, according to the Atlanta Local Organizing Committee. In 2014, in Dallas, the economic impact was put at $183 million and an additional $56 million in Arlington, home to Final Four venue AT&T Stadium, according to the North Texas Local Organizing Committee.

In 2015 in Indianapolis, the impact from hosting the Final Four was about $71 million; and in 2016 in Houston, which hosted the 2016 Final Four, the city had an economic impact of about $150 million, according to the respective city’s organizing committees.

The average price of a single-game ticket to the Final Four this year is $477, but resale prices may go from between $9,600 for court-level seats to $558 for upper levels.

Meanwhile, 81% of human resource pros say their company has no policy in addressing office pools and the completion of brackets, perhaps not such a good thing as some $4 billion will be lost at the corporate level due to "unproductive workers during March Madness," said WalletHub.

There were 70 million tournament brackets completed regarding the men’s basketball tournament last year. Odds of filling out a perfect bracket: One in 9,200,000,000,000,000,000.

In keeping with odds and March Madness, an estimated $9.2 billion was wagered on 2016 Tournament games — some $8.9 billion of it illegally, per WalletHub.

Some categories should, as usual, benefit from March Madness.

An average of 14 million barrels of beer are produced monthly — except for March when WalletHub reports that 17.5 million barrels are produced.

The sales of pizza and desserts also goes up, most significantly among fans of teams that have lost their March Madness games: a 19% increase in pizza and a 9% increase in desserts.

Concurrently, while they are eating and watching games on TV on CBS and on Turner Sports’ three cable stations, TBS, TNT and truTV, fans are multi-taking.

Last year, while an average of 17.8 million watched the title game on TBS, TNT and truTV, there were 56 million combined impressions generated on Twitter and Facebook during the National Championship game in which Villanova defeated North Carolina, 77-74.

NBA Back On The Road Again To 'Big Dance'

Marriott Books Room For March Madness Marketing

Charles Barkley Finds His Next NBA Battle For NCAA Tourney

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