How about Los Angeles, Dallas, Seattle, Green Bay, Pasadena, Miami, New Orleans and . . .  London! MORE

Will the NFL lockout be settled? You can bank on it, especially when a new report from IEG shows how much companies associated with the league spent in 2010. MORE

Changes at the executive level at rivals Nike and adidas show that the companies are still serious about getting the upper . . . foot. MORE

A new list from Forbes of the top 100 celebrity power brokers has only 19 athletes, with endorsement-challenged Tiger Woods the top sportsman and Maria Sharapova the leading female athlete down at No. 80. MORE

LeBron James and friends — including Amar'e Stoudemire, Ray Rice, Pitbull and Melanie Collins — are taking on Gatorade, 5-hour Energy and others with new Sheets energy strips. MORE

Now officially known as WWE, the wrestling-centric company will put more attention on TV and movies while enhancing its core events. MORE

LeBron James and his LRMR Marketing firm have joined with Fenway Sports Management to develop global businesses, the first deal of which is a minority interest in Liverpool FC. MORE

No longer looking back in the rear view mirror, the Nets launch a 'Brooklyn Bound' campaign and put a specific date on their move from New Jersey. MORE

In his second deal since joining the Knicks, Carmelo Anthony signs to become spokesman for Johnson Products' line of men's grooming items. MORE

WrestleMania XXVII sets new marks for the second consecutive year with Georgia Dome financial and attendance highs. MORE

If the deal between AT&T and T-Mobile is approved, it would make marketing siblings out of Dwyane Wade and Blake Griffin. MORE

LeBron James has been relatively quiet on the national marketing scene, but State Farm, McDonald's and Nike are getting him ready for the post-season. MORE

When it comes to stadium naming rights, jersey-front branding and other marketing deals, MLS may have the NFL, NBA and MLB beat. MORE

The iconic brand worn by such boxers as Jack Dempsey, Joe Frazier, Mike Tyson and Muhammad Ali has signed a deal for retail space in Sears and Kmart. MORE

The prolific quarterback knows that he still has major personal issues with which to deal, but can his first post-suspension deal drive up his marketing value? MORE

Fresh off a mega-deal with the NFL, New Era Cap adds the Canadian Football League to its roster of sports and entertainment licenses. MORE

The two-time NHL MVP has signed an international deal with P&G's Gillette and also is the focus of a new DVD, book and a Winter Classic campaign. MORE

Marketing and sponsorship deals are up across the major U.S. pro sports, a distinct turn of events from the alliances that were signed in 2009. MORE

A New York State State Supreme Court judge has issued a ruling in favor of groups opposing the project that will bring the Nets to Brooklyn. MORE

Discover becomes the official card of the NHL in the U.S., presenting sponsor of the All-Star Game and other activations with the league's jewel events. MORE

Earvin 'Magic' Johnson has sold his 4.5% interest in the Los Angeles Lakers, but is this a move that will garner him a larger interest in the Detroit Pistons? MORE

EA Sports attempts to build Madden NFL the brand even as John Madden the man spends less time in the national spotlight. Will it work? MORE

Under Armour has signed Miles Austin, star wide receiver for the Dallas Cowboys, to a multi-year deal as the company continues to build its roster. MORE

First NBA basketball via the Nets, then boxing and now tennis will find its way to Brooklyn, NY, all to take place in the Barclays Center scheduled for completion in 2012. MORE

Veteran marketing executive Dockery Clark joins the Pro Bull Riders as CMO and Kevin Camp moves to head of global partnerships. MORE

Alaska Airlines signs a deal with the MLS expansion Portland Timbers that includes jersey-front space, giving the league more than 70% such alliances. MORE

The China-based athletic shoe company signs the NBA's No. 2 draft pick, enhancing the company's push in to the U.S. vs. adidas and Nike. MORE

After a months long search to find new investors, the Association of Volleyball Professionals has shut down due to economic pressures. MORE

T. Boone Pickens makes a major investment in fishing and outdoors organization while Wal-Mart signs long-term title sponsor deal for global events. MORE

Restaurant destinations such as Burger King, TGI Friday's, Ruby Tuesday and IHOP are still hurting from the challenged economy. MORE

More pro sports are embracing long-forbidden territory by taking up deals with Las Vegas-based and other casinos. MORE

Legendary Super Bow QB Doug Williams will join owner Jim Speros when the UFL expands to Norfolk, Va. for the 2011 season. MORE

Rookie Stephen Strasburg is racking up Ks on the field and endorsement deals for himself and big sales figures for the Washington Nationals off the field. MORE

Upward of 12 million giveaway glasses with images from Shrek Forever After could be part of a recall after being cited for containing cadmium by the Consumer Product Safety Commission. MORE

At the 2010 World Series of Poker, chips can now be washed down with branded energy drinks and cocktail mixes. MORE

The Supreme Court has ruled in favor of American Needle's anti-trust battle against the NFL, but the league is still positioned to win the war. MORE

On the heels of a new 'Write the Future' campaign, Nike seeks to strengthen its future with global executive changes. MORE

As it seeks a new CEO and emerges from Chapter 11, Six Flags signs a deal with Post Cereals to help re-establish itself as a primary family destination. MORE

Running shoes, aerobics and baby boomers are seen as key drivers to reverse a two-year decline in sales of sports and fitness equipment. MORE

No beating around the (Anheuser) Busch as NFL brews deal making Bud Light the league's official beer sponsor. MORE

After resolving their differences, the NFLPA and Topps have renewed their deal for the 2010 season. MORE

The WNBA gets its third jersey-front sponsor but the deal with Microsoft's Bing may have a major impact on the future of such deals in the NBA and elsewhere. MORE

Yum! Brands, which owns KFC, Pizza Hut and Taco Bell, gets ten-year, $13.5M naming rights to the new Louisville arena, home to men's and women's college hoops. MORE

The division of PepsiCo has ended its marketing alliance with Tiger Woods but will continue to support the golfer's foundation. MORE

3D TV dilemma: Content is growing, but when will consumers be buying? MORE

Can PepsiCo's sports drink reach goal to regain ground with G Series? MORE

For food and soda consumers at Super Bowl XLIV, StadiumTray will be as vital off the field as Peyton Manning and Drew Brees will be on the field. MORE

Nike takes social responsibility in new report on growth, innovation forecasts. MORE

The online financial services firm is taking 'baby' steps with new creative during the NFL playoffs and Super Bowl, including introducing a new star player. MORE

Gatorade continues its marketing overhaul, hiring Nike executive Andrea Fairchild as the new vp-brand marketing. MORE

Soft drink giant not forsaking football despite passing over Super Bowl TV. MORE

Appliance and consumer electronics company Haier America has signed on to become a partner of the NBA's Nets planned Barclays Center. MORE

Accenture and AT&T have cut ties with the beleaguered golfer, but EA Sports shows why sticking with him will be good for business. MORE

The Winter Olympics, the Negro Leagues, Tom Mix, Gene Autry and Calvin and Hobbes are among those to be featured on USPS stamps in 2010. MORE

THQ has resolved a lawsuit involving World Wrestling Entertainment and former partner Jakks and has signed a new videdogame deal with WWE. MORE

The House of Mouse and the sports apparel/footwear company are joining to reach kids with characters ranging from Mickey and Minnie to Buzz and Woody. MORE

The NBA's Nets get a win - in, not on, the court - in battle to move franchise to Brooklyn, NY. MORE

The company signs a deal to expand its full-size wall graphics into the high school arena. MORE

National sporting goods retailer, currently seeking a new CEO, has hired Jeffrey Schumacher to the newly created position of evp-CMO-COO. MORE

Nike division Jordan Brand unveils Air Jordan 2010, and will celebrate the 25th anniversary of the line with marketing and an on-ccourt debut by Dwyane Wade. MORE

CVS has signed a deal with Mission Skincare, the health and beauty company whose investors include Serena Williams, Mia Hamm and Steve Nash, to roll out a line of products. MORE

The iconic basketball team seeks to reconnect with older fans and make new ties with young fans via a licensing deal to create games, cards and a TV show. MORE

Office supply company signs lifetime naming rights deal for venue that is home to the Los Angeles Lakers and Kings and was site of the Michael Jackson memorial. MORE

Sports, entertainment and media company IMG Worldwide joins the Dallas Cowboys and New York Yankees in a new venture targeting the college market. MORE

Coca-Cola has signed a deal with events and concert promoter Live Nation for exclusive pour rights. MORE

Bridgestone said it would not return as title sponsor of the NFL International Series, possibly opening the door for new league partner P&G. MORE

K-Swiss joins as an official partner as the Los Angeles Marathon steps up marketing for its 2010 event. MORE

Why Kobe Bryant holds the cards in his new marketing deal. MORE

Anheuser-Busch ends LPGA Michelob Ultra Open sponsorship; Brown-Forman concluding deal with Nascar's RCR. MORE

Linda McMahon is resigning as CEO of WWE in order to seek the Republican nomination for senator in Connecticut. MORE

Wheaties fuels the launch of its new Fuel cereal with a sweeps dangling tickets, airfare to the 2010 NBA All-Star Game in Dallas. MORE

Melanie Oudin's run at the 2009 U.S. Open will net her a score of new marketing deals. MORE

A $4 billion deal brings under one corporate unbrella Mickey Mouse, Hannah Montana, ESPN, Spider-Man, Wolverine and Captain America. MORE

The national retailer signs a deal with Dreams Inc., to expand its sports memorabilia, merchandise offerings. MORE

Headwear company acquires rival 5th & Ocean. MORE

Bottom's up: NBA's Los Angeles Lakers sign marketing deal with 1800 Tequila. MORE

Card collecting category cold, card collecting category war hot thanks to recent alliance between Topps and MLB and Upper Deck's response. MORE

How do Minor League teams get fannies in the seats? Liposuction, the Pillow Fight League, Waffle Appreciation Day and other offbeat promotions of 2009. MORE

Cablevision moves closer to spinning off Madison Square Garden business. MORE

Behind Kobe, LeBron and Chris Paul (as well as Charles Barkley and Gary Payton), Nike is still seeking the great haul of China. MORE

The upstart United Football League will not get to sign QB Michael Vick, but has scored a uniform deal with GameWear. MORE

Under Armour names Gene McCarthy, previously with Timberland, Nike/Jordan Brand and Reebok, as its new svp-footwear. MORE

Amazon acquires e-retailer Zappos.com, whose inventory includes Nike, adidas, Reebok and other sports-related brands. MORE

Unless you become a social outcast like former NFL quarterback Michael Vick, Madison Avenue has a spot for such star bad boys as Kobe Bryant, Michael Phelps, John McEnroe and Manny Ramirez. MORE

Dwyane Wade's move to Nike's Jordan Brand is bad news for adidas, Converse. MORE

Jack 'Golden Bear' Nicklaus seeks golden results from new alliance with branding and design firm DCMG, headed by David Chu. MORE

Two of the most influential women in sports marketing are on the move, with Jenny Storms going from Turner to Gatorade and Dockery Clark leaving MillerCoors. MORE

O'Neal and James in Cleveland: Let the rock 'n' roll marketing begin. MORE

Rock guitarist files suit against Nike for copyright infringement regarding competing shoe lines. MORE

Kobe Bryant's "Most Valuable Puppet" gets to celebrate while LeBron James looks on in a "Championship" spot from Nike. MORE

Donald Trump "wrestles" Monday Night RAW franchise away from WWE. MORE

CEO Brett Yormark says canceling move from New Jersey to Brooklyn "not an option." MORE

Nike is in fast-break mode with its 'Most Valuable Puppets' campaign in case LeBron James fails to make the NBA Finals. MORE

Puppet versions of LeBron James and Kobe Bryant star in a new series of TV and online spots from Nike. MORE

Nike invokes the spirit of its classic 'Bo Knows . . .' campaign from 20 years ago to launch the Nike Trainer 1. MORE

The Pep Boys has named former Pro Bass Shops marketing executive Ronald Stupa as its new vp-marketing. MORE

Even fitness companies are feeling the economic crunch, and Crunch has filed for Chap. 11 and will be acquired by private equity firm NEFC. MORE

The economy, in the form of empty seats, has forced the New York Yankees to drastically cut some of their higher-end ticket prices. Meanwhile, a former teammate of Michael Jordan has put three Chicago Bulls title rings up for auction. MORE

An upstart running shoe company has Disney on its side and has picked up the pace to gain a bigger share of a category controlled by Nike and adidas. MORE

Lawsuit filed by PepsiCo claims Coke is making false claims in PowerAde marketing in targeting sports drink consumers. MORE

Longtime AVP chairman, CEO and commissioner Leonard Armato is out amidst a shakeup at management level. MORE

If you were watching the NBA, NHL or NCAA this past weekend, you missed a record-setting event from WWE. MORE

The Department of Labor has filed a lawsuit alleging that Michael Vick violated employee benefits law "by making a series of prohibited transfers" of more than $1.3 million. MORE

Nike said Q3 '09 revenues declined 2% and that revenue could fall vs. prior-year levels in  Q1-2 of fiscal 2010, then unveiled a organization with "reduced management layers." MORE

Adidas AG reported a 17% rise in full-year net profit but tempered that by saying the current economic crisis will mean lower sales and earnings in 2009. MORE

The Sports Museum of America has put up a "For Sale" sign, with the asking price of $5 million. MORE

The company's Q2 financial results can be called somewhere between a slam dunk and an air ball. MORE

Sales of athletic footwear to men 13+ used for “casual/everyday use” were up 8.1% for the quarter ending in September 2008. MORE