Top
POLL POSITION
Best Marketing Events In April 2017
 
pollcode.com free polls
KEEPING SCORE

NFL NETWORK THURSDAY NIGHT FOOTBALL (Exclusive)
Sept. 14
Houston at Cincinnati
Sept. 21
Los Angeles Rams at San Francisco
Nov. 2
Buffalo at New York Jets

CBS THURSDAY NIGHT FOOTBALL
Sept. 28
Chicago at Green Bay
Oct. 5
New England at Tampa Bay
Oct. 12
Philadelphia at Carolina
Oct. 19
Kansas City at Oakland
Oct. 26
Miami at Baltimore


NBC THURSDAY NIGHT FOOTBALL
Nov. 9
Seattle Seahawks at Arizona Cardinals
Nov. 16  
Tennessee Titans at Pittsburgh Steelers
Nov. 30 
Washington Redskins at Dallas Cowboys
Dec. 7
New Orleans Saints at Atlanta Falcons
Dec. 14
Denver Broncos at Indianapolis Colts
Mon. Dec. 25
Pittsburgh Steelers at Houston Texans
CBS/NBC Games will be simulcast on NFL Network and streamed live on Amazon Prime

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May182016

'Finding Dory' Hits The Water Swimming With USA Swimming, Olympic Marketing

By Barry Janoff

May 17, 2016: In what can be descried as a liquid organic alliance, the upcoming Disney/Pixar animated film, Finding Dory, has teamed with USA Swimming to tout the movie and also to "encourage families around the country to not only find Dory, but to find a swim team through the SwimToday program."

A “Funnest Sport” campaign will also "address common misconceptions about the sport (while) encouraging more parents to consider swimming as a youth sport option for their children."

According to USA Swimming, "The collaboration will be the centerpiece of the SwimToday campaign’s first phase, where ten industry partners band together to show non-swimmers and their parents why swimming is the #FunnestSport and provide an invitation to join in."

Finding Dory, the sequel to Finding Nemo — which won the 2003 Academy Award for Best Animated Feature — stars the voices of Ellen DeGeneres (Dory), Albert Brooks (Marlin) and Hayden Rolance (Nemo). It is scheduled to hit theaters June 17.

USA Swimming is the official national governing body of competitive swimming in the U.S., including this year overseeing the U.S. National Team that will compete in the Summer Olympics in Rio de Janeiro. The squad potentially be led by Michael Phelps, Ryan Lochte, Natalie Coughlin and Missy Franklin.

SwimToday is endorsed and supported by 11 swimming industry partners, including Arena, Speedo USA, TYR, USA Swimming, Colle+McVoy, Counsilman-Hunsaker, National Swimming Pool Foundation, Swimming World magazine, TeamUnify and USA Swimming Foundation.

The alliance includes print, anchored by a Finding Dory ad in the commemorative Olympic preview edition of Splash Magazine (delivered to nearly 300,000 USA Swimming member homes); cross-promotion on Disney, Swim Today and USA Swimming social media channels; and group sales opportunities for USA Swimming teams and SwimToday partners.

In addition, SwimToday.org will feature a Finding Dory-themed landing page from mid-May leading up to the June 17 opening of the movie.

“As everyone knows, Dory’s best advice to those in a tough spot is to, ‘Just keep swimming,’ making a partnership with USA Swimming ideal for Finding Dory,” Lindsey Collins, producer of Finding Dory, said in a statement. “We are all truly honored that the organization has made this relationship possible, and we wish them much luck at the Olympics this summer.”

As part of the alliance, USA Swimming will collaborate with Disney to send SwimToday kits to 3,000 USA Swimming registered teams.

The kits would include such Disney, SwimToday and co-branded items as posters and informational materials.

According to Matt Farrell, CMO for USA Swimming “Dory and SwimToday have one important key message in common —  we want everyone to ‘Just keep swimming’, but more importantly we want moviegoers to join a swim team.

Finding Dory will be instrumental in our SwimToday marketing to invite non-swimmers to be a part of the funnest sport and be more like Dory, Nemo and friends," said Farrell.

Back to Home Page