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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

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1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar142011

Reversal Of Fortune: Firestone Tires Returns To IndyCar With New Deal

March 14, 2011: In what has become a 180-degree business turn, Bridgestone Americas Tire Operations and IndyCar said they have signed a new deal enabling Firestone to continue to serve as the exclusive tire supplier to the IZOD IndyCar Series through the 2013 race season.

The deal comes about a week after the companies said that the Firestone sponsorship and supply contract would expire at the end of the 2011 season. Financial terms were not disclosed.

The new agreement does not include Firestone Indy Lights, the developmental series for drivers and teams striving to reach the top level of open-wheel racing in North America. Firestone will remain as title sponsor and tire supplier of the development series through 2011.

Firestone has supplied tires to the IZOD IndyCar Series since 1996 and has been associated with the signature Indianapolis 500 race since 1911.

"[On March 4], we had reached the deadline where both organizations had to make a decision regarding the future to prepare our individual operations for the long term," Randy Bernard, CEO, IndyCar, said in a statement. "This is one of those decisions that it is imperative that you have the team owners 100%behind you. Early [last] week we called a meeting to walk the team owners through the process and hear their input. I'm happy to say we walk as one with Firestone."

At the time the ending of the deal was revealed, Nashville-based Bridgestone said the decision was "in line with the company's goal of ensuring the long-term growth of its business and its brands," including Firestone.

Bernard said that IndyCar was "actively engaged in discussions with other tire manufacturers on opportunities to get involved in our sport as we prepare to debut our new car in 2012." Potential companies included Goodyear (which is the official tire of Nascar), Michelin, Pirelli, Hoosier and Avon, according to industry analysts.

Now, according to Bernard, "We feel that this new supply agreement will benefit everyone. It provides a proven safe and reliable Firestone product for the transition to the all-new cars for 2012. We have to thank everyone at Firestone for working with us to help ensure the best for the long-term growth of our sport."

The deal comes shortly after a report from IEG, a Chicago-based marketing and research firm, said that companies would spend about $3.5 billion in 2011 to sponsor race teams, tracks and sanctioning bodies, up 4.2% from 2010.

According to Al Speyer, executive director for Firestone Racing, "We are pleased that we were able to reach this agreement with IndyCar. As we prepare to celebrate our involvement in the 100th anniversary of the first Indianapolis 500 Mile Race, we are also focused on the future and the great opportunities that lie ahead. While we've reached the pinnacle of success in the IndyCar racing, we're happy to extend our relationship with the IZOD IndyCar Series through 2013, and to continue our winning partnership."

Speyer stressed that the company would continue evaluate all options for promoting the Firestone brand "inside and outside of motorsports, as the Firestone Brand is a very important part of our business."

Dennis Reinbold, team owner for Dreyer & Reinbold Racing, said that IndyCar had called a meeting to inform the team owners of Firestone's departure. "When we learned of this, we encouraged IndyCar to check with Firestone to see if there might be any chance to continue. We feel that it is important to maintain continuity with their excellent tires as we transition to the new car for 2012.

"We have to thank everyone at Firestone for working with us to help ensure the best for the long-term growth of our sport."

According to Reinbold, "The team owners are collectively very relieved that Firestone had an open mind and that they were able to reach this agreement with IndyCar. Firestone racing tires are not only important from a safety and reliability standpoint, but they contribute greatly to the wheel-to-wheel competition for which our sport is famous."

Firestone is also the official tire of Major League Baseball via a multi-year deal signed in 2009. Sibling Bridgestone is the official tire of both the NFL and the NHL.

Firestone Tires Take A New Course, Drive Off Into IndyCar Sunset

Major League Baseball Takes A Road Trip With Firestone Tires

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