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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Mar062011

Firestone Tires Taking A New Course, Driving Off Into IndyCar Sunset

By Barry Janoff, Executive Editor

March 6, 2011: After spending 100 years on the tires of some of the world's fastest drivers, Bridgestone Americas Tire Operations said that it has "mutually agreed" with IndyCar to allow its Firestone brand sponsorship and supply contract to expire at the end of the 2011 season.

The decision would affect Firestone's official tire status with the sanctioning body's IZOD IndyCar Series, Firestone Indy Lights, Indianapolis 500 and related marketing. Firestone's lead advertising agency is The Richards Group, Dallas.

IndyCar executives did not indicate what company might replace Firestone except to say that doing so was a top priority. Potential companies include Goodyear (which is the official tire of Nascar), Michelin, Pirelli, Hoosier and Avon, according to industry analysts.

“It’s unfortunate to lose a great partner and ambassador for the sport like Firestone,” Randy Bernard, CEO for IndyCar, said in a statement. “We are actively engaged in discussions with other tire manufacturers on opportunities to get involved in our sport as we prepare to debut our new car in 2012."

The Firestone brand's connection to the circuit began with the Indianapolis 500 Race in 1911. The Firestone brand's current open-wheel era began in 1991 with title sponsorship of the Indy Lights series.

Nashville-based Bridgestone said the decision is "in line with the company's goal of ensuring the long-term growth of its business and its brands," including Firestone.

Despite leaving IndyCar after this season, Firestone executives said they would still activate behind the 100th anniversary of the Indy 500."During our long history in racing we have met or exceeded all of our motorsports goals," Al Speyer, executive director for Firestone Racing, said in a statement. "So now it's time to set new goals — for ourselves and our brands."

Speyer stressed that the Firestone brand has been and would continue to be an important part of the global company's  business. "Companies that strive to achieve the highest levels of brand loyalty and recognition must continue to find ever more effective ways to communicate their brand messages," said Speyer. "This is part of our process to ensure that we are doing the best we can to support and further strengthen our brands. We're very excited about our future prospects to grow the Firestone brand."

Despite the tire company's lame duck situation this season, Speyer stated that Firestone Racing is "committed to maintaining the highest standards of performance and support through the 2011 season for drivers, teams and fans. He also said that company would continue to develop activation to commemorate this May the 100th anniversary of the Indianapolis 500.

Ray Harroun won the first Indy 500 running on Firestone tires. Including the 2011 event, Firestone tires will have equipped 62 of 95 Indy 500 winners, per the company. After leaving open-wheel racing in 1974, Firestone returned in 1991 with the title sponsorship of Indy Lights. Firestone Racing returned to Indy 500 competition in 1995, and the Firestone brand was on the winning car of the first IndyCar-sanctioned race in 1996.

"This is part of our process to ensure that we are doing the best we can to support and further strengthen our brands."

According to Bernard, "As the fastest, most versatile racing series in the world, IndyCar provides an ideal platform for companies looking to showcase both performance and brand on the track. In fact, Firestone credits its association with our sport in doubling the sales of its street tires in the U.S. during our first five years of partnership.”

"I would like to express our deep appreciation for the support we have received from IndyCar, the Indianapolis Motor Speedway, the participants in the sport and our passionate fans," said Spyer. "We want to commend IndyCar on the recent positive momentum with new engine manufacturers and other corporate partners coming on board and wish the series continuing success."

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