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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Apr032013

Minor League Baseball Names Marketing Vet Michael Hand As First CMO

By Barry Janoff

April 2, 2013: Minor League Baseball boasts an historical roster that includes some of the most of the sport's greatest players, from Babe Ruth, Willie Mays, Jackie Robinson and Hank Aaron to Derek Jeter, Bryce Harper, Stephen Strasburg and Mike Trout. MiLB has also played host to some pretty unusual events: "Pre-Planned Funeral Nights," in which one fan won an all-expenses paid funeral; "Nobody Night," in which fans were kept out of the stadium until the fifth inning; "Toilet Seat Cushion Night"; "Life Before Toilet Paper"; "Spam Carving Night"; "Zubaz and a Monkey Night"; and "Tattoo Night."

But Minor League Baseball, with a history that traces back to 1868 but which officially formed in 1901 and played in 1902 as the National Association of Professional Baseball Leagues, now has a new first: It's first chief marketing officer.

MiLB this week named Michael Hand as CMO, making him responsible "for securing substantial, strategic partners; marketing and creative services; strategic brand and message positioning; and developing and implementing marketing programs."

Hand's arrival coincides with the 2013 season and the official launch of "Project Brand," a national marketing effort targeting Corporate American and designed to "promote the industry, enhance franchise values and create significant national sponsorship revenues by leveraging the combined branding power of all 160 MiLB clubs," according to MiLB president and CEO Pat O'Conner.

The tag line: "160 Teams. One Brand."

"We have an interesting brand that has largely been untapped in its totality," said Hand. "Companies have traditionally worked local relationship deals one market at a time. They would come to the main office and say, 'We want to do a program in California,' and we would Band-Aid ten or 15 teams in a market. But they really weren't coming to us to build a program to tap into all 41 million-plus fans who attend Minor League Baseball games. We are now coming in to talk to companies and marketers on a national basis."

Hand has experience in the corporate side, with a resume that includes tenures in the marketing and executive departments of BMW of North America, General Motors, Miller Brewing and Hershey. He joins MiLB following four years with IMG Worldwide in New York, most recently as svp-marketing & strategy for the IMG College division. There, he directed development of new business proposals for national, regional and local clients across more than 70 collegiate properties through customized brand activation platforms.

"We feel that Michael is the most dynamic and qualified person to lead Project Brand and help our clubs and industry reach their maximum potentials in terms of branding and sponsorships," O'Conner. said in a statement. "His vast business experiences working for some of America's biggest and most powerful brands for more than 15 years are tremendous assets that he brings to the position."

According to MiLB, attendance in 2012 was more than 41 million league-wide.

"Minor League Baseball has clubs in 43 of the 50 states, with great fans that represent a cross section of our country," said Hand. "I look forward to building the profile of our $700 million industry in the corporate community and beginning partnerships with companies who recognize the appealing nature of our industry and fans."

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