By Barry Janoff
November 19, 2013: Mike Tyson "returns" Evander Holyfield ear, Dennis Rodman purchases a one-way air ticket to North Korea, Brett Favre learns to "walk away" and Craig Sager and Kyrie Irving join in to bring holiday cheer to the masses in a new humorous TV spot from Foot Locker.
The spot, "All Is Right," is part of Foot Locker's umbrella “Approved” sneakers and gear campaign. It also supports the New York-based specialty athletic retailer's annual “Week of Greatness” event, which includes a bevy of sneaker and gear releases.
“We’re thrilled to bring these legendary names together in one spot,” Stacy Cunningham, evp for Foot Locker, said in a statement. “We wanted to showcase the magnitude of this special event with a star-studded cast of memorable sports figures to kick off this year’s ‘Week of Greatness’ that offers an incredible assortment of premium product.”
The spot, which breaks on Thursday (Nov. 21), opens Irving of the NBA's Cleveland Cavaliers in a playground hoops court talking to his friends about Foot Locker's “Week of Greatness” while showing off new basketball shoes.
"A whole week of premium kicks," says Irving. "It feels like all is right with the world."
The next scene sees Tyson knocking on the front door of Holyfield's mansion, then handing Holyfield a small box. "I'm sorry Evander," says Tyson. "It's your ear."
The scene references their heavyweight fight on June 28, 1997, when in the third round Tyson bit off a piece of his rival's right ear. Tyson also bit Holyfield's left ear during the bout but did minimal damage. Tyson was disqualified and then suspended from boxing.
Tyson actually apologized to Holyfield in public during a 2009 episode of The Oprah Winfrey Show.
Here, Tyson does his mea culpa by returning the ear piece. "I kept it in formaldehyde," Tyson explains as the two men embrace.
In the next scene, a ticket agent asks Rodman if he wants a round-trip flight to North Korea, where the NBA Hall of Famer has visited and spent time with Kim Jong Un, the nation's untouchable leader.
However, much to the joy of the agent and others in the terminal, Rodman asks for a "one-way ticket."
Retired NFL quarterback Favre is seen in a dinner finishing a meal. When the waitress asks if he needs anything else, Favre pushes away his plate and offers, "That was great. But a man's got to know when to walk away," contrary to the last few years of his career when he waffled between retiring and joining new teams.
Sager, who infamously wear outrageous jackets while interviewing athletes, is seen throwing his "old friends" in to a barn fire.
The spot then returns to Irving, who smiles and says, "I don't know. things just feel different." (See the full spot here.)
Text offers, "The Week of Greatness is here," and directs viewers to its Web site, which lists the hoops shoes being released now through December, including those from Nike, adidas and Reebok.
The spot, from BBDO NY, is supported by Internet and social media such as Twitter, Facebook and YouTube.
According to Irving, "I am excited to be a part of Foot Locker's ‘Week of Greatness’ for the second year in a row. This is one of the best weeks of the year to buy sneakers and gear, especially since ‘all has been made right’ by Foot Locker."
Recent humorous Foot Locker spots have including James Harden, Chris Paul, Blake Griffin and Shaquille O'Neal.
Harden Croons For Foot Locker
Shaq Casts Foot Locker Spell
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