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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Aug162012

Foot Locker Campaign 'Approved' By NBA Stars Bosh, Melo, Harden, Westbrook, Love

By Barry Janoff

August 16, 2012: Athletic retailer Foot Locker is launching a national multi-media campaign and is bringing a group of NBA stars along for the ride.

Carmelo Anthony, Chris Bosh, James Harden, Kevin Love and Russell Westbrook are among the players who will be featured in the effort. It is the first campaign under the new "Approved" umbrella marketing push from lead agency BBDO.

All the players except for Bosh recently won a gold medal at the Summer Olympics in London as members of the USA Men's Basketball Team. Bosh, a member of the NBA champion Miami Heat, missed the Games due to injuries.

New York-based Foot Locker said the campaign would encompass TV, print, in-store and online, including social media destinations at which customers and fans would be able to interact with the NBA players. The Approved campaign will emphasize Foot Locker’s "commitment to providing customers with the premium footwear and apparel they can trust."

"If it’s at Foot Locker, it’s Approved,” according to Stacy Cunningham, Foot Locker evp-marketing, “At Foot Locker we know that our customer wants the best in style and performance so that they stand out with confidence, and that’s exactly what we are providing them. As an authority and source for top men’s athletic footwear and apparel, we pride ourselves on delivering the hottest sneakers and apparel with quality to match."

The campaign is anchored by three humorous TV spots. In "Tear Away," Westbrook accidentally squirts mustard on the new Foot Locker T-shirt and sweats being worn by his Oklahoma City Thunder teammate Harden. "My bad," says Westbrook. "With gear this fresh, I always have more than one," replies Harden, who tears off the stained garments to reveal a similar set of Foot Locker items.

For Westbrook, the challenge is on. He squirts Harden a second time, on purpose. Harden responds by again tearing off the stained T-shirt to reveal yet another Foot Locker item. A third squirt by Westbrook yields the same results from Harden.

Frustrated, Westbook squirts mustard on his teammate's full beard, which has become Harden's trademark. Harden seems irritated, but gets the last laugh when he pulls off the stained beard to reveal another beneath it.

In "The Melo's," Carmelo Anthony of the New York Knicks is playing a video game with a friend. "Nice kicks, man," Carmelo's friend says regarding Anthony's new Foot Locker basketball shoes. "Thanks," replies Carmelo. "I even hired some extra 'Melos'  so I could wear all of my new Foot Locker gear at the same time."

Carmelo's friend is perplexed until he turns around to see four guys who look somewhat like Anthony, all wearing T-shirts, sweats, shorts and kicks from Foot Locker. Carmelo introduces them: "Melo 2. Melo 3. Melo 4. Melo 5." To show he's serious, Anthony eats a handful of chips and the other Melo's do likewise in synchronized unison.

In "Yacht," Chris Bosh is sitting by a huge pool when Westbrook floats by in an inflatable canoe. "What's with the canoe?" Bosh asks. "I just got this new stuff from Foot Locker and I'm obviously not going to get it wet," explains Westbrook.

Just then, Harden and Kevin Love of the Minnesota Timberwolves sail across the pool in an inflatable 40-foot yacht. When questioned by Bosh they, too, say they refuse to get their new Approved Foot Locker gear wet. "How long did it take to blow that up?" asks Bosh. "About six years," replies Love as they sail off.

(See all the spots here.)

“To me, the Approved campaign means that the style and pieces are stamped, they’re validated, they’re solidified by Foot Locker,” Carmelo Anthony said in a statement. “It’s that stamp of approval that you can only get at Foot Locker.”

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