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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Which Team Will Win Overwatch League 2018?
 
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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov152017

Foot Locker: NBA Stars Are So Busy With Cause Marketing We Needed Stand-Ins

By Barry Janoff

November 15, 2017: Foot Locker has been real about its “Week of Greatness” campaign for the past five years, but for its sixth annual effort it is getting “unreal” to support some very real causes.

The retailer will continue to use the campaign to sell goods, but has added a significant altruistic component.

“(We are) not only delivering the most anticipated footwear and apparel launches, but committing and championing Acts of Greatness — physical acts of generosity that inspire and uplift others — through the action-oriented platform, Greatness Does Good.”

New York-headquartered Foot Locker said it has joined with such brands as Nike, Jordan, adidas, Puma, Converse and Reebok, plus the NBA’s New York Knicks, to aid people in Puerto Rico impacted by Hurricane Maria and others those affected by “recent U.S. and global events.”

The push comes with multi-media marketing, anchored by two “Greatness Does Good” spots explaining that NBA stars including Carmelo Anthony, Kyrie Irving, Anthony Davis, James Harden, Kristaps Porzingis and Damian Lillard “were so busy doing good, they didn’t have time to star in commercials.”

Instead, we get lookalikes of the aforementioned players, who stay in character as they explain how Foot Locker is working during the holiday season to aid and comfort others.

Doubles for Anthony, Irving and Davis appear in one, lookalikes for Harden, Porzinagas and Lillard in the other.

Support includes digital, POP and social media (Twitter, Instagram, Facebook).

Lead agency is BBDO, New York.

Among the Greatness Does Good efforts, Foot Locker has placed sneaker donation bins in more than 1,650 of its stores worldwide as a part of its partnership with non-profit Soles4Souls.

According to Foot Locker, people are invited to donate new and gently worn shoes in store (Nov. 18-26, 2017).

New shoes donated in the U.S. will be sent to Puerto Rico.

Gently used shoes, as well as all footwear donations made in Foot Locker locations outside the U.S., will benefit the Soles4Souls Micro-Enterprise program, “driving commerce for entrepreneurs in developing countries.”

Foot Locker said it would join its customers by donating “thousands of new pairs from its own supply to support on-going recovery efforts in Puerto Rico . . . (We have) committed to donating more than $1,000,000 toward humanitarian relief efforts around the globe, including $100,000 to support Soles4Souls from the Foot Locker Foundation.”

Top athletes, artists and influencers, including Carmelo Anthony, Paul George and Kyrie Irving will also commit their own Acts of Greatness by “donating their shoes to the cause, with additional support from their peers rolling in.”

"At Foot Locker, we believe that greatness is not only about what sneakers you wear, it's about what you do while you're in them," Dick Johnson, CEO and president for Foot Locker, Inc., said in a statement.

"This year, instead of bringing together the biggest stars in sports to create our well-known, humorous ads for the annual Week of Greatness, we are bringing global ‘sneakerheads’ together to commit and champion Acts of Greatness."

According to Anthony, who has fronted his own relief efforts in support of Puerto Rico, "Helping Puerto Rico overcome the devastating impact of Hurricane Maria is a cause that is very near and dear to my heart.

“Foot Locker's generosity throughout the Week of Greatness will undoubtedly have an impact as the island continues to rebuild and recover the many items, including clothing and shoes, that were lost.”

New sneaker releases from Nike, Jordan, adidas and more will drop daily beginning Nov. 18 in Foot Locker, Lady Foot Locker, and Kids Foot Locker stores globally.

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