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• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov152017

Foot Locker: NBA Stars Are So Busy With Cause Marketing We Needed Stand-Ins

By Barry Janoff

November 15, 2017: Foot Locker has been real about its “Week of Greatness” campaign for the past five years, but for its sixth annual effort it is getting “unreal” to support some very real causes.

The retailer will continue to use the campaign to sell goods, but has added a significant altruistic component.

“(We are) not only delivering the most anticipated footwear and apparel launches, but committing and championing Acts of Greatness — physical acts of generosity that inspire and uplift others — through the action-oriented platform, Greatness Does Good.”

New York-headquartered Foot Locker said it has joined with such brands as Nike, Jordan, adidas, Puma, Converse and Reebok, plus the NBA’s New York Knicks, to aid people in Puerto Rico impacted by Hurricane Maria and others those affected by “recent U.S. and global events.”

The push comes with multi-media marketing, anchored by two “Greatness Does Good” spots explaining that NBA stars including Carmelo Anthony, Kyrie Irving, Anthony Davis, James Harden, Kristaps Porzingis and Damian Lillard “were so busy doing good, they didn’t have time to star in commercials.”

Instead, we get lookalikes of the aforementioned players, who stay in character as they explain how Foot Locker is working during the holiday season to aid and comfort others.

Doubles for Anthony, Irving and Davis appear in one, lookalikes for Harden, Porzinagas and Lillard in the other.

Support includes digital, POP and social media (Twitter, Instagram, Facebook).

Lead agency is BBDO, New York.

Among the Greatness Does Good efforts, Foot Locker has placed sneaker donation bins in more than 1,650 of its stores worldwide as a part of its partnership with non-profit Soles4Souls.

According to Foot Locker, people are invited to donate new and gently worn shoes in store (Nov. 18-26, 2017).

New shoes donated in the U.S. will be sent to Puerto Rico.

Gently used shoes, as well as all footwear donations made in Foot Locker locations outside the U.S., will benefit the Soles4Souls Micro-Enterprise program, “driving commerce for entrepreneurs in developing countries.”

Foot Locker said it would join its customers by donating “thousands of new pairs from its own supply to support on-going recovery efforts in Puerto Rico . . . (We have) committed to donating more than $1,000,000 toward humanitarian relief efforts around the globe, including $100,000 to support Soles4Souls from the Foot Locker Foundation.”

Top athletes, artists and influencers, including Carmelo Anthony, Paul George and Kyrie Irving will also commit their own Acts of Greatness by “donating their shoes to the cause, with additional support from their peers rolling in.”

"At Foot Locker, we believe that greatness is not only about what sneakers you wear, it's about what you do while you're in them," Dick Johnson, CEO and president for Foot Locker, Inc., said in a statement.

"This year, instead of bringing together the biggest stars in sports to create our well-known, humorous ads for the annual Week of Greatness, we are bringing global ‘sneakerheads’ together to commit and champion Acts of Greatness."

According to Anthony, who has fronted his own relief efforts in support of Puerto Rico, "Helping Puerto Rico overcome the devastating impact of Hurricane Maria is a cause that is very near and dear to my heart.

“Foot Locker's generosity throughout the Week of Greatness will undoubtedly have an impact as the island continues to rebuild and recover the many items, including clothing and shoes, that were lost.”

New sneaker releases from Nike, Jordan, adidas and more will drop daily beginning Nov. 18 in Foot Locker, Lady Foot Locker, and Kids Foot Locker stores globally.

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